Legion of BOOM Bar

Richard Sherman and Legion of Boom approved.

Target market

Fans of the NFL, seattle seahawks, and good protein bars.

Males aged 14-50

Ingredients:
Protein, Flax seeds, milk, almonds, peanuts.
Flavors:
Chocolate, Peanut butter crunch , vanilla almond crunch, white chocolate raspberry

Product Decisions
Seattle Seahawks defense is known as the legion of
boom and they have lived up to the hype behind
players Kam Chancellor, Brandon Browner, Earl
Thomas, and especially Richard Sherman
The bar has a design that stands out and attracts
people to pick it up
e

Theme / Slogan
Slogan : Richard Sherman and Legion of Boom approved.
Richard Sherman - Spokesman

Place Decisions

First marketed in Seattle

Northwestern parts of United states and southwestern parts of Canada. ( Where most Seattle Seahawks fans
are located )

Sold online on Seattle Seahawks website and Amazon, Walmart and Target, CVS and Walgreens, Dicks
Sporting goods, Sports Authority, along with own website

Home Games

Price Decisions

Clif bar cost: $2.30, $1.87

Quest Bar cost: $2.00
OhYeah bars: $2.10
Combat Crunch bars: $2.50
Pure Protein bars: $2.49

Clif bar size: 2.4 Ounces

Quest Bar size: 2.12 Ounces
OhYeah bars: 1.59 Ounces
Combat Crunch bars: 3 Ounces
Pure Protein bars: 2.75 Ounces

- As a new product, in order to make it more appealing versus products that people already know and love, lower
prices.
- Price it at $1.80
- 12 Pack for $19
-I would make it 2 ounces because it is small enough to where I wont lose money selling it at only $1.80 a bar, yet
people won't notice a size difference in that and another competitor's bar.

Expansion
(Would add women 20-40 to target
More for Women:
- Commercial Appealing to women
audience)
- Introduce a cheerleader of said team or well known woman as another spokesperson
Make products for other teams:
- Steel Curtain
- New York Sack Exchange
- Blitzburgh
- Silver and Black Attack
Other related products:
-Protein Shake
-Drink
-Gum