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  • MILO - Brand Book - Table of Contents - 1 Dec 2013

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    Milo

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    Milo

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    129 views3 pages

    MILO - Brand Book - Table of Contents - 1 Dec 2013

    Uploaded by

    adeel0523261
    Milo

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    MILO Brand Book

    Presented to
    Presented By:
    Farhan Akhtar
    Gul Maher
    Imran Zafar Chaudry
    Mariyum Khalid
    Mir Khurram Iqbal
    Saqib Saeed

    : Sir Arshad Awan


    11-E-0075
    11-E-0141
    11-E-0058
    11-E-0140
    11-E-0038
    11-E-0086

    Contents
    1

    Conception

    Target Market

    MILOs Promise

    MILO Way

    Values & Personality

    The Optimistic MILO


    MILO = Health = Energy

    The Discriminator
    The Essence

    Contents Contd
    1

    LOGO

    Nestle the Guru


    Packaging

    Marketing
    4

    ATL
    BTL

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