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1. Date despre program

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ACADEMIA DE STUDII ECONOMICE

1.2. Facultatea

MARKETING

1.3. Departamente

(Departament) MARKETING

1.4. Domeniul de studii

Marketing

1.5. Ciclul de studii

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1.7. Programul de studii

Marketing

1.8. Limba de studiu

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1.9. Anul universitar

2014-2015

2. Date despre disciplina

2.1. Denumire

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2.2. Cod

14.0013ZI3.1-0002

2.3. Anul de studii

2.8. Titulari

C(C)

prof.univ.dr. DUMITRU Ionel

ionel.dumitru@mk.ase.ro

C(C)

prof.univ.dr. POP Nicolae Tiberiu Alexandru

nicolae.pop@mk.ase.ro

S(S)

asist.univ.dr. CURMEI Catalin

catalin.curmei@mk.ase.ro

2.4. Semestrul 1

2.5. Forma de Examen

evaluare

2.6. Regimul
disciplinei

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2.7. Nr. credite
(Obligato ECTS
riu)

3. Timp total estimat

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4.00 din care

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100.00

3.3. Total ore studiu individual suplimentar

96.00

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20.00

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10.00

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10.00

Tutoriat

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4.1. De curriculum
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Pagina 1/4

C(C)

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S(S)

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C(C)

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S(S)

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PROFESIONALE

C1

Utilizarea adecvata a conceptelor, metodelor, tehnicilor si instrumentelor de marketing

PROFESIONALE

C4

Fundamentarea si elaborarea mix-ului de marketing

7. Obiectivele disciplinei
7.1. Obiectivul general

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7.2. Obiective specifice

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Pagina 2/4

8.1. C(C)

Metode de predare/ lucru

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marketingului international

prelegere

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prelegere

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prelegere

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prelegere

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prelegere

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prelegere

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prelegere

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prelegere

Standardizarea in cadrul marketingului international

prelegere

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prelegere

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prelegere

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prelegere

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Bibliografie
- Pop, N. Al. (coord.), Marketing international. Teorie si practica, Uranus, 2011, Romnia
- Cateora, P., Graham, J., Gilly, M., International Marketing, 16th edition , McGraw-Hill/Irwin, 2012, Statele Unite
8.2. S(S)

Metode de predare/ lucru

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proiect de grup.

dezbatere

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studiu de caz

Prezentarea proiectului de grup in echipe de cate 3 studenti.

dezbatere

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Bibliografie
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angajatori reprezentativi din domeniul aferent programului
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10. Evaluare
Activitatea

Criterii de evaluare

Metode de evaluare

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10.1. S(S)

Prezentare proiecte, teme, articole

Dezbateri, prezentare

40.00

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Examen scris

60.00

10.3. Modalitatea de notare

Note ntregi 1-10

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Titulari,

21/12/2014

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Director departament,

Pagina 4/4