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It's A New World of Opportunities
It's A New World of Opportunities
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Agenda
Channel conversion
Importance of mobile channel for banks
Mobile banking in the past and today
Customer needs and experience
Security concerns and measures
Mobile banking applications and implementation
Mobile channel integration: approaches
Partnership strategy ( Main Players/Stakeholders/ Partners )
Marketing
Banking Focus
Trends and Statistics
Scenario in India
M-Cheque
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Cross selling
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Proactive and simple alerting services reduces branch/ call center costs
High market penetration (up to 80% in some countries) and still growing
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Security concerns
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More functionality possible (new devices with better displays and browser
functionality)
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Security Concerns
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Security measures
Use of crypto-Java SIM cards & PKI (Public Key Infrastructure) for
establishing hierarchy of trust; non-repudiation.
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Implementation strategy
Mobile enable first, those processes that guarantee the best return on
investment
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Approach
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Marketing
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Banking Focus
Research shows that the more services the customer uses, the higher
the switching costs would be. Also, the more services the customer
uses, the greater are the banks expected profits.
Mobile offers - e.g Apply for a Personal Loan today "&" get a chance to
win a free dream holiday to Singapore. Just reply "Loan" Conditions
apply
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Trends
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Statistics
Cell phone teledensity is still very low in India at around 6%, In comparison, Chinas
cell phone density is at around 35%, while some of the European and Asia-Pacific
countries have 100% teledensity or more in mobile telephony.
In the past two years, the number of people using mobiles has increased three times
Indian cellular services market is projected to reach $24 billion by the end of 2009, a
CAGR of 35.6%, Gartner said. Indian cellular services market had recorded the highest
growth in Asia Pacific and Japan region in 2004 with a CAGR of 67%.
India is all set to be among the top four countries in mobile phone subscriber numbers
by the end of year 2005, from its current 8th position, according to industry analysts
As on August 31, 2005, There were 62.57 million mobile subscribers in India, according
to data provided by the TRAI. Fixed Phone users already lag behind by 47.44 million
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Indian Scenario
Users are slowly getting used to the concept of a mobile hand held device
as digital cash or wallet to carry out purchases
High value mobile transactions would pick up once the concerns of mobile
secure transactions are being addressed.
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mCheque
mCheque is a secure debit/credit card payment system using
mobile phone SIM with security based on EMV 2000 specifications.
CUSTOMER
BANK
MERCHANTS/SERVICES
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mCheque - Overview
Upto 16 different VISA or VISA Electron cards from different Banks can be
securely personalized Over-the-Air (OTA) on mobile SIMs.
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Product Benefits
Customer Benefits
Secure, Convenient and easy method of payment
Anywhere anytime payment
Merchant Benefits
Additional payment method for customers
Small payment amounts can be accepted
Portable payment options for merchants on move (Taxis,
Couriers, Doctors etc)
Banks
Additional channel for customer payments
Use of existing Infrastructure
Value added service to customers
Its a new world of opportunities
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Future
Mobile devices will also be used to handle short distance payments and
transactions enabled by the Blue tooth technology, for example Point of
sale machines and parking meters
INDIA
Indias mobile market has grown to over 50 million subscribers and this
number is constantly on the upswing. India is one of the worlds largest
markets for mobile phones. A fact acknowledged by Nokia, Motorola and
LG among others.
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THANK YOU
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