A

RESEARCH PROPOSAL
ON
Impact Of Integrated Marketing Communication
On Gujarat Tourism
Submitted by
NAME
SANKET BHALODIA
BHAVANA MISHRA
DHARA DHOLIYA
DIVISION
A
SUBJECT
Integrated Marketing Communication
CURRICULLUM
Of

MASTER OF BUSINESS ADMINISTRATION

Under the Guidance of
Dr. Manisha Panwala
Department of Business & Industrial Management
VEER NARMAD SOUTH GUJARAT UNIVERSITY,
SURAT

RESEARCH METHODOLOGY
RESEARCH STATEMENT:
I m p a c t o f I M C o n G u j a r a t Tou r i s m

OBJECTIVES OF THE STUDY:

Primary objectives:
1) To study the impact of IMC on Gujarat Tourism

Secondary objectives:
1) To study the contribution of Gujarat tourism in states economy.
2) Development of small scale industry(handlooms) in rural area of Gujarat.
.

RESEARCH DESIGN:
Descriptive research design has been used because it describes the phenomena under study
and recommendations findings are specific under this study.

DATA COLLECTION METHOD

Secondary Data:

For secondary data Internet will be major source which contain certain official
websites, international research paper and international journals. After that still certain
management books and magazine will be helpful for reference.

LIMITATIONS OF THE STUDY

The study is based on secondary data and on our own understanding.

SCOPE OF THE STUDY

By doing this study we can identify the contribution of IMC towards the development
in Economy of Gujarat state.