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SEO Presentation Dabba Wala
SEO Presentation Dabba Wala
Inspiration of Management
supported by http://www.mydabbawala.com/
Introduction
A dabbawala (one who carries the box, see Etymology), sometimes
spelled dabbawalla or dabbawallah, is a person in the Indian city of
Mumbai whose job is to carry and deliver freshly made food from
home in lunch boxes to office workers. Tiffin is an old-fashioned
English word for a light lunch, and sometimes for the box it is carried
in. Dabbawalas are sometimes called tiffin-wallas. For the efficiency
of their supply chain it has been claimed that this virtually achieves a
Six Sigma performance rating, (i.e. 99.9999% of deliveries are made
without error, he is at CMMi level 6).[1]
Though the work sounds simple, it is actually a highly specialized
trade that is over a century old and which has become integral to
Mumbai's culture.
The dabbawala originated when India was under British rule: many
Indian people who worked in British companies disliked the British
food served by the companies, so a service was set up to bring lunch
to them in their workplace straight from their home. Nowadays,
Indian businessmen are the main customers for the dabbawalas, and
the service often includes cooking as well as delivery.
What is NMTBSA?
(Nutan Mumbai Tiffin Box Suppliers Association)
History
: Started in 1880
Charitable trust
: Registered in 1956
Avg. Literacy Rate : 8th Grade Schooling
Total area coverage : 60 Kms
Employee Strength : 5000
Number of Tiffin's : 2,00,000 Tiffin Boxes
i.e 4,00,000 transactions every day.
Time taken
: 3 hrs
The word "Dabbawala" can be translated as "box-carrier" or "lunchpailman". In Marathi and Hindi, "dabba" means a box (usually a cylindrical
aluminium container), while "wala" means someone in a trade involving the
object mentioned in the preceding term, e.g. punkhawala with "pankha"
which means a fan and "wala" mean the person who owns the pankha (The
one with the fan).
APPROACH
DISCIPLINE :
No Alcohol Drinking during business hours
Wearing White Cap during business hours
Carry Identity Cards
WOMEN:
Mrs. Bhikhubai of Borivali(East)
Mrs. Anandibai of Andheri(East)
LATEST MARKETING STRATEGY:
Marketing message in the dabba
Executive Committee
(5 members)
Individual Dabbawalla
workload = 30 tiffins
ORGANISATIONAL STRUCTURE
PRESIDENT
VICE PRESIDENT
GENERAL SECRETARY
TREASURER
DIRECTORS(19)
MUKADAM
MEMBERS(5000)
13 MEMBERS
FINANCIAL DATA OF A
GROUP
1st group
Rs 125000 Total earnings -20 People
Rs 35000 Maintenance cost
Tiffin luggage basket pass Rs 180 per person.
Maintenance of cycles Rs 300 2 cycles per month.
Maintenance of wooden boxes Rs 100 per person .
T.C , police robbery of Tiffin Rs 500 yearly.
Organizational fee Rs 15 per head.
Puja held per station Rs 50 per head.
Some Achievements
World record in best time management.
Name in GUINESS BOOK of World
Records.
Registered with Ripley's believe it or not.
LOGISTICS
Logistics is happening 24 hrs a day,7 days a week
and 52 weeks a year.
Logistical competency is achieved by coordinating
the following:
Network Design
Information
Transportation
Inventory
Warehousing
Coding
VLP : Vile Parle
(Suburb in Mumbai)
9E12 : Code
for Dabbawallas at
Destination
E : Express Towers
(Bldg. Name)
12 : Floor No.
E : Code for
Dabbawallas at
Residential station.
3 : Code for Destination station
(E.g.. Nariman Point)
10:34-11:20 am
11:20 12:30 pm
1:15 2:00 pm
Here on begins the collection process where the
dabbawalas have to pick up the tiffins from the
offices where they had delivered almost an hour ago.
RETURN JOURNEY:
2:00 2:30 pm
The group members meet for the segregation as per the
destination suburb.
2:48 3:30 pm
The return journey by train where the group finally
meets up after the days routine of dispatching and
collecting from various destination offices
Usually, since it is more of a pleasant journey
compared to the earlier part of the day, the
dabbawalas lighten up the moment with merry
making, joking around and singing.
3:30 4:00 pm
This is the stage where the final sorting and
dispatch takes place. The group meets up at
origin station and they finally sort out the tiffins
as per the origin area
Recently, the dabbawalas had royal company at Churchgate station. The Prince of
Wales himself had visited them when he came down to Mumbai.
The prince was presented a small memento, accompanied with a garland, a Gandhi
topi and a trophy by the dabbawalas.
Sales@MyDabbawala.Com
THANK YOU
http://www.mydabbawala.com/
Presentation : Paavan Solanki
paavans@yahoo.com