INTRO

The spa and wellness industry in India is

estimated to be worth Rs.11 000 crore, growing
at a scorching pace of 25%-35% per annum. This
phenomenal growth is explained by a paradigm
shift in the way health is understood by end
consumers and delivered by th
A major pie of the business of spa centres today
comes from health tourists from America, Europe
and East Asia. However domestic demand for spa
services is growing consistently and an explosion
is just round the corner.

The young population in India is

the core target group

Indias growing middle class

DISADVANTAGES
Lack of Standards there are no organisations currently.

Lack of Accredited Training Institutes.

Lack of Accredited Spas.

Lack of Uniformity in Traditional Treatments - Every Spa one visits in India do the Traditional
Treatments differently, simple therapy like Ayurvedic Massage is done in different manner in
different places, for example, Shirodhara is done at any time of the day, where as it is strictly contra
indicated in the afternoons.

No Association to Address Issues & Grievances of the Industry.

Lack of Government support in promotion of industry except in few cases.

Lack of Awareness in all stratas of the society.

Shady places working under the name of Massage joints giving a bad name to the profession &
Industry.

People not choosing the Spa Industry as a profession as they would choose any other off course due
to the bad name acquired by the Industry due to wrong doings by few.

Non-sharing, discreet & Orthodox attitude of some Ayurvedic Practitioners not wanting Ayurveda to
be used in Spa Industry.

Many Practitioners looking at Ayurveda as a Therapeutic Modality rather than Lifestyle Management
Modality.

The Indian spa industry, which is growing at around 20-30 per cent annually due to increased
affluence of people and lifestyle related ailments, is still unregulated and lacks trained therapists.
India needs 20,000 trained therapists and there are over 2300 spas, and there are only 1000 trained
therapists in India.

Use of Non-Standardized products.