ACER

CONSUMER PRODUCT LOGO GUIDELINES

ACER CONSUMER PRODUCT LOGO GUIDELINES

APRIL 23, 2013

ACER CONSUMER PRODUCT LOGOS

Overview

Constructing a Consumer Product Logo

This guide explains how to construct consumer product logos by

using the product logo template.

Step 1

Acer Consumer Product Logo Parts

S5

Open template
Step 2

Product X#
Name
Name Divider
Divider

Number
Letter/Number

Acer Consumer Product Logo Clear Space

Select Name and type in the

product name using Acer Foco
Semibold Italic using Acer Green.

Select Letter/Number and type

Clear space is cap-height

of the
product
name
in the product
number
using Acer
Foco Light using Acer Gray.

Step 3

Product X51
Product X10

The clear space should be the same height as the

capitalized rst letter of the product name.

Note: In some instances, the Letter/Number spacing may

require manual adjustment. Please use your best judgment.
Step 4

Product X#
Select live type and create outlines
Type Menu > Create Outlines

NOTE
Aspire notebook:

Aspire desktop:

There are four notebook series under the Aspire sub-brand:

There are four desktop series under the Aspire sub-brand:

S, M, V and E. Special logotypes for each series and each

model, e.g., the Aspire S and Aspire S7 logos, have been
designed for use in marketing materials. When referring to
specic SKUs, e.g., Aspire S7-391, and for standard text
purposes, use the Acer Foco font.

The "Aspire U" series name indicates an all-in-one series

desktop. Special logotypes for each series, e.g., the Aspire U
logo, has been designed for use in marketing materials. When
referring to specic model or SKUs, e.g., Aspire 5600U, 1100X or
M3985, and for standard text purposes, use the Acer Foco font.

Font: Acer Foco

Font: Acer Foco

Sub-brand

Model

SKU

Aspire SX-XXX
Series

Correct use:

Sub-brand

SKU

Aspire XXXX
Correct use:

Aspire 5600U is Acer's agship all-in-one desktop.

Aspire M3985 is Acer's new tower desktop.

Aspire S7-391 is Acer's agship product.

Incorrect use:

Incorrect use:

Aspire S7-391 is Acer's agship product.

Aspire 5600U is Acer's agship all-in-one desktop.

Aspire M3 is Acer's new tower desktop.

l Ultrabook & Notebook l Aspire

11.3 mm (13 pt)

Minimum

Aspire

Aspire M
Aspire S5
Core colors

Acer Green and Gray are always at the core of our visual identity.

Acer Green
PANTONE 368
CMYK: 55+0+100+0
RGB: 131+184+26
HEX: 83B81A

Acer Gray
PANTONE 431
CMYK: 0+0+0+70
RGB: 94+106+113
HEX: 5E6A71

Acer Black
PANTONE Black
CMYK: 0+0+0+100
RGB: 0+0+0
HEX: 000000

Acer White
CMYK: 0+0+0+0
RGB: 255+255+255
HEX: FFFFFF

Aspire
Aspire
Aspire
Aspire
Aspire S5
Aspire S5
Aspire M
Aspire V3

Aspire S5 Ultrabook

l Netbook l Aspire One

Aspire One
Aspire One

19.1 mm (13 pt)

Minimum

Aspire One

Aspire One D270

Aspire One
Aspire One
Aspire One D270

Core colors

Acer Green and Gray are always at the core of our visual identity.

Acer Green
PANTONE 368
CMYK: 55+0+100+0
RGB: 131+184+26
HEX: 83B81A

Acer Gray
PANTONE 431
CMYK: 0+0+0+70
RGB: 94+106+113
HEX: 5E6A71

Acer Black
PANTONE Black
CMYK: 0+0+0+100
RGB: 0+0+0
HEX: 000000

Acer White
CMYK: 0+0+0+0
RGB: 255+255+255
HEX: FFFFFF

Aspire One
Aspire One
Aspire One
Aspire One

D270
D271
756
725

l Tablet l Iconia
10.3 mm (13 pt)

Minimum

Iconia

Iconia A5

Iconia
Iconia
Iconia
Iconia
Iconia A5

Core colors

Acer Green and Gray are always at the core of our visual identity.

Acer Green
PANTONE 368
CMYK: 55+0+100+0
RGB: 131+184+26
HEX: 83B81A

Acer Gray
PANTONE 431
CMYK: 0+0+0+70
RGB: 94+106+113
HEX: 5E6A71

Acer Black
PANTONE Black
CMYK: 0+0+0+100
RGB: 0+0+0
HEX: 000000

Acer White
CMYK: 0+0+0+0
RGB: 255+255+255
HEX: FFFFFF

Iconia
Iconia
Iconia
Iconia
Iconia

A5
A7
W5
W7
B1

l Desktop l Aspire
11.3 mm (13 pt)

Minimum

Aspire

Aspire X
Core colors

Acer Green and Gray are always at the core of our visual identity.

Acer Green
PANTONE 368
CMYK: 55+0+100+0
RGB: 131+184+26
HEX: 83B81A

Acer Gray
PANTONE 431
CMYK: 0+0+0+70
RGB: 94+106+113
HEX: 5E6A71

Acer Black
PANTONE Black
CMYK: 0+0+0+100
RGB: 0+0+0
HEX: 000000

Acer White
CMYK: 0+0+0+0
RGB: 255+255+255
HEX: FFFFFF

Aspire
Aspire
Aspire
Aspire
Aspire
Aspire
Aspire
Aspire
Aspire

X
M
Z
Z7
U

l Desktop l Predator
16 mm (13 pt)

Minimum

Predator

Predator G

Predator
Predator
Predator
Predator
Predator G

Core colors

Acer Green and Gray are always at the core of our visual identity.

Acer Green
PANTONE 368
CMYK: 55+0+100+0
RGB: 131+184+26
HEX: 83B81A

Acer Gray
PANTONE 431
CMYK: 0+0+0+70
RGB: 94+106+113
HEX: 5E6A71

Acer Black
PANTONE Black
CMYK: 0+0+0+100
RGB: 0+0+0
HEX: 000000

Acer White
CMYK: 0+0+0+0
RGB: 255+255+255
HEX: FFFFFF

Predator G

l Desktop l REVO

Revo
Revo
Revo

8.2 mm (13 pt)

Minimum

Revo

Revo L

Revo
Revo L

Core colors

Acer Green and Gray are always at the core of our visual identity.

Acer Green
PANTONE 368
CMYK: 55+0+100+0
RGB: 131+184+26
HEX: 83B81A

Acer Gray
PANTONE 431
CMYK: 0+0+0+70
RGB: 94+106+113
HEX: 5E6A71

Acer Black
PANTONE Black
CMYK: 0+0+0+100
RGB: 0+0+0
HEX: 000000

Acer White
CMYK: 0+0+0+0
RGB: 255+255+255
HEX: FFFFFF

Revo L

l Smartphone l Liquid l CloudMobile

CloudMobile

Liquid
Liquid

Liquid Z110

Liquid

CloudMobile S500

Liquid

10.6 mm (13 pt)

Minimum

Liquid

21.7 mm (13 pt)

Core colors

Acer Green and Gray are always at the core of our visual identity.

Acer Green
PANTONE 368
CMYK: 55+0+100+0
RGB: 131+184+26
HEX: 83B81A

Acer Gray
PANTONE 431
CMYK: 0+0+0+70
RGB: 94+106+113
HEX: 5E6A71

Acer Black
PANTONE Black
CMYK: 0+0+0+100
RGB: 0+0+0
HEX: 000000

Acer White
CMYK: 0+0+0+0
RGB: 255+255+255
HEX: FFFFFF

Liquid Z110

Liquid E1 Liquid E2 Liquid C1

Liquid Z110 Liquid Z2
CloudMobile S500
Liquid Gallant E350

ACER CHROME OS PRODUCT LOGOS

Overview

Constructing a Consumer Product Logo

This guide explains how to construct Chrome OS product logos

by using the product logo template.

Step 1

Acer Chrome OS Product Logo Parts

C7 Chromebook
Name Divider
Divider
Letter/Number

Number Name

Acer Chrome OS Product Logo Parts Clear Space

C7 Chromebook
The clear space should be the same height as the
capitalized rst letter of the product name.

C7 Chromebook
Open template

Step 2

X# Product
Select Letter/Number and
type in the product number
using Acer Foco Semibold
Italic using Acer Green.

Select Name and type

in the product
name
Clear space is cap-height
of the
product name
using Acer Foco Light
using Acer Gray.

Step 3

X51 Product
X10 Product
Note: In some instances, the Letter/Number spacing may
require manual adjustment. Please use your best judgment.
Step 4

X# Product

Select live type and create outlines

Type Menu > Create Outlines

NOTE
Chromebook:

Chromebase:

There is one Chromebook model under the Acer brand in 2012.

There will be some Chromebase models under the Acer brand in 2013.

Special logotypes for each series and each model, e.g., the C7 logo,
have been designed for use in marketing materials. When referring
to specic SKUs, e.g., Acer C710, and for standard text purposes,
use the Acer Foco font.

Special logotypes for each series and each model, e.g., the Z3 logo, have
been designed for use in marketing materials. When referring to specic
SKUs, e.g., Acer Z3772, and for standard text purposes, use the Acer
Foco font.

Font: Acer Foco

Font: Acer Foco

Brand

Model

Brand

Acer C710 Chromebook

SKU

Model

Acer Z3772 Chromebase

SKU

Category

Category

Correct use:

Correct use:

Acer C710 Chromebook is Acer's new product.

Acer Z3772 Chromebase is Acer's new all-in-one product.

Incorrect use:

Incorrect use:

C7 Chromebook is Acer's new product.

Z3 Chromebase is Acer's new all-in-one product.

l Chromebook
30.8 mm (13 pt)

Minimum

C7 Chromebook

C7 Chromebook
C7 Chromebook

C7 Chromebook

C7 Chromebook
C7 Chromebook

Core colors

Acer Green and Gray are always at the core of our visual identity.

Acer Green
PANTONE 368
CMYK: 55+0+100+0
RGB: 131+184+26
HEX: 83B81A

Acer Gray
PANTONE 431
CMYK: 0+0+0+70
RGB: 94+106+113
HEX: 5E6A71

Acer Black
PANTONE Black
CMYK: 0+0+0+100
RGB: 0+0+0
HEX: 000000

Acer White
CMYK: 0+0+0+0
RGB: 255+255+255
HEX: FFFFFF

Projector
Acer Foco font

U5301W P1170 X1180

Monitor
Acer Foco font

S232HL G236HL T272H

ACER PRODUCT LOGOS COLLECTION

l Ultrabook l Aspire l

Aspire
Aspire
Aspire
Aspire
Aspire
Aspire
Aspire
Aspire
Aspire
Aspire

S3
Aspire
S5
Aspire
S7
Aspire
M
Aspire
S3 Ultrabook
S3 Ultrabook
S5 Ultrabook
S5 Ultrabook
S7 Ultrabook
S7 Ultrabook

S3
S5
S7
M

Aspire
Aspire
Aspire
Aspire
Aspire
Aspire
Aspire
Aspire
Aspire
Aspire

S3
Aspire
S5
Aspire
S7
Aspire
M
Aspire
S3 Ultrabook
S3 Ultrabook
S5 Ultrabook
S5 Ultrabook
S7 Ultrabook
S7 Ultrabook

S3
S5
S7
M

l Notebook l Aspire l

Aspire V3

Aspire V3

Aspire V3

Aspire V3

Aspire V5

Aspire V5

Aspire V5

Aspire V5

Aspire V7

Aspire V7

Aspire V7

Aspire V7

Aspire E

Aspire E

Aspire E

Aspire E

Aspire P3

Aspire P3

Aspire P3
Aspire P3
Aspire P3 Ultrabook

Aspire P3 Ultrabook
Aspire P3 Ultrabook
Aspire R7
Aspire R7

Aspire P3 Ultrabook
Aspire R7

Aspire R7

l Netbook l Aspire One l

Aspire One 756 Aspire One 756

Aspire One 756 Aspire One 756

Aspire One 725 Aspire One 725

Aspire One 725 Aspire One 725

Aspire One D270

Aspire One D270

Aspire One D270

Aspire One D270

Aspire One D271

Aspire One D271

Aspire One D271

Aspire One D271

l Tablet l Iconia

Iconia
Iconia
Iconia
Iconia
Iconia
Iconia
Iconia

A1
A2
A5
A7
W5
W7
B1

Iconia
Iconia
Iconia
Iconia
Iconia
Iconia
Iconia

A1
A2
A5
A7
W5
W7
B1

Iconia
Iconia
Iconia
Iconia
Iconia
Iconia
Iconia

A1
A2
A5
A7
W5
W7
B1

Iconia
Iconia
Iconia
Iconia
Iconia
Iconia
Iconia

A1
A2
A5
A7
W5
W7
B1

l Desktop l Aspire

Aspire
Aspire
Aspire
Aspire
Aspire
Aspire

X
M
U
Z
Z7
T

Aspire
Aspire
Aspire
Aspire
Aspire
Aspire

X
M
U
Z
Z7
T

Aspire
Aspire
Aspire
Aspire
Aspire
Aspire

X
M
U
Z
Z7
T

Aspire
Aspire
Aspire
Aspire
Aspire
Aspire

X
M
U
Z
Z7
T

l Desktop l Predator

Predator G

Predator G

Predator G

Predator G

Revo L

Revo L

Revo L

l Desktop l REVO

Revo L

l Smartphone l Liquid

Liquid
Liquid
Liquid
Liquid
Liquid

C1
E1
E2
Z110
Z2

Liquid
Liquid
Liquid
Liquid
Liquid

C1
E1
E2
Z110
Z2

Liquid Gallant E350

Liquid Gallant E350
l

Liquid
Liquid
Liquid
Liquid
Liquid

C1
E1
E2
Z110
Z2

Liquid
Liquid
Liquid
Liquid
Liquid

C1
E1
E2
Z110
Z2

Liquid Gallant E350

Liquid Gallant E350

Smartphone l CloudMobile

CloudMobile S500
CloudMobile S500

CloudMobile S500
CloudMobile S500

l Chromebook

C7 Chromebook C7 Chromebook

C7 Chromebook C7 Chromebook