A Project Report On Comparative Analysis of The New Indian Express, Times of India

Comparative analysis of The New Indian Express, Times of India
Executive summary
Project Title: A comparative analysis of The New Indian Express, Times of India
and The Hindu in Hubli city
Statement of the Problem
The study covers various marketing techniques, which are adapted to attract
the customer towards Daily Newspaper. To know how the Indian Express is
different of Times of India and The Hindu. And delivery time, service, Quality of
news, Quality of news paper has plays an important role in increasing the sales of
newspaper and how they can satisfy the customer through providing better service.
Distribution channel and better delivery is one of the important strategies to
increasing the sales. The present study involves A Comparative Analysis of
The New Indian Express. Times of India and The Hindu
Objectives of the Study
The study carried out for to know the Customer Attitude towards News PaperA Comparative Analysis of The New Indian Express, Times of India and The
Hindu
To find out the customers attitude towards about Indian Express
To find out the Comparative of Times of India and The Hindus Delivery
system plays important role in increasing the sales.
To study the Customers evaluation of the service provided by the

newspaper company.
Proper understanding and analysis of the Indian Express
Study the overall market situation of comparative study.
To know the customer satisfaction towards the delivery system and how
they can improve.
To know the customers evaluation of different newspapers in the market.
To find out the customers expectations about the Indian Express.
Babasabpatilfreepptmba.com
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To find out the customer evaluation of price of the news paper.
To find out the consumer evaluation of advertising of news paper.
Scope of the study

As a part of dynamic industry The New Indian Express group is constantly
growing and evolving to the changing world .This study or survey is conducted to
design a better Delivery system and Distribution Channel which has been targeted
to all business sectors. Once the area needing improvements are identified then
strategies should be developed to address needed improvements.
This is an era of competition in every business. Due to this reason every
business men are using new business strategy like pricing strategy, quality, service
etc. And for capturing the market, product promotion, profit and better distribution
channel in the market is very important. To Customer attitude Towards News
Paper
The present study involves To know the customer attitude towards news
paper-a comparative analysis of Indian Express, Times of India and The Hindu
Data is collected from the readers of Indian Express, Times of India and The
Hindu To fulfill the above said objectives of the study the responses were collected
from respondents who are the existing customers of all type of English News
paper.
The survey includes sample size of 100 and the respondent includes
business men, Students, Employees, Housewifes, and Others. The responses were
taken by interviewing the respondents directly using a structured questionnaire.
Methodology of the Study
Data collection method
a) Primary Data
The primary data is collected from the readers of business daily with the
help of questionnaire and also interview with the bank employees, stock brokers
and marketing executives.
b) Secondary Data
The secondary data is collected from company publication, magazines,
journals newspapers and websites.
Sampling Design
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a)
Sample size
The survey is conducted in Hubli city and the sample size is 100.
b) Sampling method
The selection of sample is done by random sampling technique.
Findings
1. It was found that 70% of the respondents are male, and 30% respondents
are female reader of the news paper in Hubli city
2. Most of the respondents news paper readers are 2 years and above
3. It was noted that the usual deliver time of newspaper was between 6 AM to
7AM, and 7AM to 8AM.
4. 80% of the respondents are getting the news paper through news paper boy.
5. The most of the respondents indicates that 94% of subscribers are fully
satisfied of the delivery service of news paper.
6. The delivery of the supplements 96% of respondents said we are fully
satisfying of delivery of supplements.
Conclusion
From the study it is observed that employees, and business persons targets business
professionals. Most of the readers are preferring newspapers because of its content
and prices. But important thing is that the company could go for better quality of
news, and quality of news paper, preference to local news, delivery is an important
factor for customer satisfaction.
On the whole, study concluded that Indian Express requires much more
effective good supplements delivery important towards customer complaints. And
to survive in the market the company has to continue with the improved style of
presentation of articles and marketing strategies.
Suggestions
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1. Form better improve the quality of the news and news paper
2. To maintain the good distribution channel and delivery system. So that
there will not be any complaints from subscribers.
3. As most of the readers prefer other three news papers, to attract them, a
complementary copy of The Indian express can be given for a week.
Thereafter if they want they can subscribe it further.
4. Since the circulation is only in major areas it can also be concentrated in
more rural areas.
Industry Profile
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Were it left to me to decide whether we should have a government without

newspapers, or newspapers without a government, I should not hesitate a moment
to prefer the latter. -Thomas Jefferson, 178
For my part I entertain a high i 7. dea of the utility of periodical publications;
insomuch as I could heartily desire, copies of ... magazines, as well as common
Gazettes, might be spread through every city, town, and village in the United
States. I consider such vehicles of knowledge more happily calculated than any
other to preserve the liberty, stimulate the industry, and ameliorate the morals of a
free and enlightened people. - George Washington, 1788.
Congress shall make no law ... abridging the freedom of speech or of the press... Article One, Bill of Rights of the United States Constitution, 1789.
Here is the living disproof of the old adage that nothing is as dead as yesterday's
newspaper... This is what really happened, reported by a free press to a free people.
It is the raw material of history; it is the story of our own times. -Henry Steel
Commager, preface to a history of the New York Times, 1951
The Origins of Newspapers
The history of newspapers is an often-dramatic chapter of the human experience
going back some five centuries. In Renaissance Europe handwritten newsletters
circulated privately among merchants, passing along information about everything
from wars and economic conditions to social customs and "human interest"
features. The first printed forerunners of the newspaper appeared in Germany in
the late 1400's in the form of news pamphlets or broadsides, often highly
sensationalized in content. Some of the most famous of these report the atrocities
against Germans in Transylvania perpetrated by a sadistic veovod named Vlad
Tsepes Drakul, who became the Count Dracula of later folklore.
In the English-speaking world, the earliest predecessors of the newspaper were
corantos, small news pamphlets produced only when some event worthy of notice
occurred. The first successively published title was The Weekly News of 1622. It
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was followed in the 1640's and 1650's by a plethora of different titles in the similar
newsbook format. The first true newspaper in English was the London Gazette of
1666. For a generation it was the only officially sanctioned newspaper, though
many periodical titles were in print by the century's end.
Beginnings in America
In America the first newspaper appeared in Boston in 1690, entitled Publick
Occurrences. Published without authority, it was immediately suppressed, its
publisher arrested, and all copies were destroyed. Indeed, it remained forgotten
until 1845 when the only known surviving example was discovered in the British
Library. The first successful newspaper was the Boston News-Letter, begun by
postmaster John Campbell in 1704. Although it was heavily subsidized by the
colonial government the experiment was a near-failure, with very limited
circulation. Two more papers made their appearance in the 1720's, in Philadelphia
and New York, and the Fourth Estate slowly became established on the new
continent. By the eve of the Revolutionary War, some two dozen papers were
issued at all the colonies, although Massachusetts, New York, and Pennsylvania
would remain the centers of American printing for many years. Articles in colonial
papers, brilliantly conceived by revolutionary propagandists, were a major force
that influenced public opinion in America from reconciliation with England to full
political independence.
At war's end in 1783 there were forty-three newspapers in print. The press played a
vital role in the affairs of the new nation; many more newspapers were started,
representing all shades of political opinion. The no holds barred style of early
journalism, much of it libelous by modern standards, reflected the rough and
tumble political life of the republic as rival factions jostled for power. The
ratification of the Bill of Rights in 1791 at last guaranteed of freedom of the press,
and America's newspapers began to take on a central role in national affairs.
Growth continued in every state. By 1814 there were 346 newspapers. In the
Jacksonian populist 1830's, advances in printing and papermaking technology led
to an explosion of newspaper growth, the emergence of the "Penny Press"; it was
now possible to produce a newspaper that could be sold for just a cent a copy.
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Previously, newspapers were the province of the wealthy, literate minority. The
price of a year's subscription, usually over a full week's pay for a laborer, had to be
paid in full and "invariably in advance." This sudden availability of cheap,
interesting reading material was a significant stimulus to the achievement of the
nearly universal literacy now taken for granted in America.
The Industrial Revolution
The industrial revolution, as it transformed all aspects of American life and
society, dramatically affected newspapers. Both the numbers of papers and their
paid circulations continued to rise. The 1850 census catalogued 2,526 titles. In the
1850's powerful, giant presses appeared, able to print ten thousand complete papers
per hour. At this time the first "pictorial" weekly newspapers emerged; they
featured for the first time extensive illustrations of events in the news, as woodcut
engravings made from correspondents' sketches or taken from that new invention,
the photograph. During the Civil War the unprecedented demand for timely,
accurate news reporting transformed American journalism into a dynamic,
hardhitting force in the national life. Reporters, called "specials," became the
darlings of the public and the idols of youngsters everywhere. Many accounts of
battles turned in by these intrepid adventurers stand today as the definitive histories
of their subjects.
Newspaper growth continued unabated in the postwar years. An astounding 11,314
different papers were recorded in the 1880 census. By the 1890's the first
circulation figures of a million copies per issue were recorded (ironically, these
newspapers are now quite rare due to the atrocious quality of cheap paper then in
use, and to great losses in World War II era paper drives) At this period appeared
the features of the modern newspaper, bold "banner" headlines, extensive use of
illustrations, "funny pages," plus expanded coverage of organized sporting events.
The rise of "yellow journalism" also marks this era. Hearst could truthfully boast
that his newspapers manufactured the public clamor for war on Spain in 1898. This
is also the age of media consolidation, as many independent newspapers were
swallowed up into powerful "chains"; with regrettable consequences for a once
fearless and incorruptible press, many were reduced to vehicles for the distribution
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of the particular views of their owners, and so remained, without competing papers
to challenge their viewpoints. By the 1910's, all the essential features of the
recognizably modern newspaper had emerged. In our time, radio and television
have gradually supplanted newspapers as the nation's primary information sources,
so it may be difficult initially to appreciate the role that newspapers have played in
our history.
A newspaper is a lightweight and disposable publication (more specifically
a periodical), usually printed on low-cost paper called newsprint.
It may be
general or special interest, and may be published daily, weekly, monthly, or

quarterly. General-interest newspapers are usually journals of current news on a
variety of topics. These can include political events, crime, business, sports, and
opinions (editorials, columns, or political cartoons). Many also include weather
news and forecasts. Newspapers increasingly use photographs to illustrate stories;
they also often include comic strips and other entertainment, such as crosswords.
The general variety is issued every day (a daily newspaper), often with the
exception of Sundays and some national holidays. Weekly newspapers, printed
once a week, are also common; they tend to be smaller and less prestigious than
daily papers.
Most nations have at least one newspaper that circulates throughout the whole
country; a national newspaper, as contrasted with a local newspaper serving a city
or region.
In the United States and Canada, there are few truly national
newspapers, with the notable exceptions of USA Today in the United States and
The Globe and Mail and The National Post in Canada.
Large metropolitan newspapers with expanded distribution networks such
as The New York Times, The Washington Post, and The Toronto Star can fill the
role of de facto national newspapers. The owner of the newspaper, or person in
charge, is the publisher. The person responsible for content is the editor, editor in
chief, or executive editor. Newspapers have been developed around very narrow
topic areas, such as news for merchants in a specific industry, fans of particular
sports, fans of arts or of specific artists, and participants in the same sorts of
activities or lifestyles.
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The Press
Compared to many other developing countries, the Indian press has
flourished since independence and exercises a large degree of independence.
British colonialism allowed for the development of a tradition of freedom of the
press, and many of Indias great English language newspapers and some of its
Indian language press to began during the nineteenth century. As India became
independent, ownership of Indias leading English-language newspaper were
transferred from British to Indian business groups and the fact that most English
language newspaper have the backing of large business houses and has contributed
to their independence from the government. By 1993, India had 35,595 newspapers
of which 3805 were dailies and other periodicals. Although the majorities of
publications are in indigenous languages, the English-language press, which has
wide spread appeal to the expanding middle class has a wide circulation
throughout India.
There are four major publishing groups in India, each of which controls
national and regional English-language and vernacular publications. They are the
Times of India group, the Indian Express Group, the Hindustan Times Group and
Anandabazar Patrika group. The Times of India is Indias largest English-language
daily, with the circulation of 656,000 published in six cities. The Indian Express,
with the daily circulation of 519,000, is published in 17 cities. There are also seven
other daily newspapers with circulation between 134,000 and 477,000, all in
English and all competitive with one another. Indian-language newspapers also
enjoy large circulations but usually on a statewide or citywide basis. For example,
Malayalam-language daily Malayala Manorama circulates 673,000 copies in
Kerala, the Hindi language Dainik Jagran circulates widely in Uttar Pradesh and
New Delhi, with 58,000 copies per day, Punjab Kesari, also published in Hindi and
available throughout Punjab and New Delhi and has a circulation 562,000 and the
Anandabazar Patrika published in Calcutta in Bengali, has a daily circulation of
435,000. There are also numerous smaller publications throughout the nation. The
combined circulation of Indias newspapers and periodicals is in the order of 60
million, published daily in more than 90 languages.
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Print Media in India
The Beginnings of Written Communication
One of the earliest forms of written communication in India is traced back
to the beginning of organized society. In ancient India, the ruler is known to have
propagated his ideas to the people through edicts and proclamations. The rulers in
those days created agencies to acquaint them of activities which were inimical to
their authority. These agencies also spread out their proclamations of social and
economic reform to its authority. Later on, machinery was developed to keep the
rulers informed of the main currents of the life of the people. The agency that
collected taxes, for example, provided information on conditions in the prosperous
and backward areas. It is known that organized attempts were made to relieve
famine and distress by affording timely relief. The inference may be drawn that in
the first stages such information was transmitted verbally by messengers who
committed it to memory and in later stages it was reduced to writing.
Print Media Advertising
Concept of Print Media
Throughout the history of mass communication, print was the only readily
accessible means of storing information and retrieving it at will. Print is the keeper
of records, great literature and accomplishments. It differs from broadcast media in
several ways. For example, print media delivers messages that is one topic at a
time and one thought at a time, whereas television and electronic media use a
simultaneous approach, delivering a great deal of information in a rapid fire
manner. Furthermore, print advertising has a history and credibility unmatched by
broadcast advertising. These differences have important consequences for
advertisers and media planner to consider.
Print Advertising
The foundation of modern advertising message strategy and design lies in
the early print formats. The earliest mass produced commercial messages either
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appeared in newspapers or as handbills. Thus many advertising guidelines
originated with print and print techniques, such as headline writing, are still
considered basic concepts. Many things have changed over the years. Television
has had a tremendous impact on advertising. Visuals, which were limited in the
early press to infrequent woodcuts, are now as important as worlds. Print
advertising continues to be important, however and still serves as a foundation in
that its techniques are the easiest to understand and analyze.
Table No: 1.1
Table Showing Classification of Print Media
Newspapers
Magazines
Journals
English Regional
(A) Frequency of Publication
House Journals
a. Morning
1.
Fortnightly (India Today)
Technical Journals
b. Evening
2.
Monthly
c. Sunday
Times,
Express)
and Professional Journals
Marketing)
d. Specialty
(The
(Advertising
3.
Economic
Weekly (Illustrated Weekly,

Newspapers The Week)
Financial 4.
(B)
Yearly
Government
Publications
(Telephone Director)
(C)
Special Interest Magazines
1. Womens Magazine (Savvy,

Womans Era
2. Mens
Magazines
(GFQ,
(Business
World,
Debonair)
3. Business
Business India)
4. For Family (Readers Digest)
5. Film magazines (Stardust)
The Future of Newspapers
The future of newspapers is cloudy, with overall readership slowly declining in
most developed countries due to increasing competition from television and the
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Internet. The 57th annual World Newspaper Congress, held in Istanbul in June
2004, reported circulation, with more than 85 million copies of papers sold every
day, followed by India with 72 million China and India are the two most
populous countries in the world followed by Japan with 70 Million and the
United States with 55 million. The report said circulation declined by an average
of 2.2 percent across 13 of the 15 countries that made up the European Union
before May 1. The biggest declines were in Ireland, down 7.8 percent; Britain,
down 4.7 percent; and Portugal, where numbers fell by 4.0 percent. One growth
areas is the distribution of free newspapers, which are not reflected in the above
circulation data. They grew 16 percent in 2003.
Another growth area is high-quality tabloids, particularly in the UK, where several
of the major broadsheets are experimenting with the format. Smaller and easier to
hold than broadsheets, but presenting real journalism rather than traditional tabloid
fodder, they appear to have drawn some younger readers who are otherwise
abandoning newspaper.
Newspapers also face increased competition from the Internet for classified ads,
especially for jobs, which have long been a key source of revenue.
India
Compared with many other developing countries, the Indian press has flourished
since independence and exercises a large degree of independence. In 2001, India
had 45,974 newspapers, including 5364 daily newspapers published in over 100
languages. The largest number of newspapers were published in Hindi (20,589),
followed by English (7,596), Marathi (2,943), Urdu (2,906), Bengali (2,741),
Gujarati (2,2,15), Tamil (2,119), Kannada (1,816), Malayalam (1,505) and Telugu
(1,289)
The Hindi daily press has a circulation of over 23 million copies, followed
by English with over 8 million copies. There are four major publishing groups in
India; the Times of India Group, the India Express Group, the Hindustan Times
Group, and the Anandabazar Patrika Group. India has more than forty domestic
news agencies. The Express News Services, the Press Trust of India, and the
United News of India are among the major news agencies.
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India, one of the Worlds Greatest Media Markets
Bazar is an apt analogy for the countrys media melee, which with more
than 55,000 newspapers and periodicals, 16 round the block news stations
among its 100-odd television out an information soup as varied as it is vibrant.
The newspaper- some have suave front type on thick white newsprint, some
printed on paper so thin that the ink smudges on the fingers-are peddled in large
swathes from the capital New Delhi to tiniest towns and hamlets.
Even though its literacy rate is about 65 percent, its billion-strong
population, its vibrant tradition free speech and its myriad tongues, coupled with
constitutionally enshrined democratic freedoms, make India home to perhaps the
largest numbers of news papers and periodicals in the world.
The capital alone sustains more than a dozen national dailies, with multiple
editions and bureaus around the country unheard of in any world capital. In the
beginning of this millennium, newspapers were published in as many as 101
languages and dialects besides English and 18 principal languages.
Subsequently, the circulation of newspapers has shot up from 115 million
in 2001/02 to 142 million in 2002/03- a whopping 24 percent increase. At last
count, the total number of registered newspapers in India stood at 55,780 and the
total circulation of newspapers was 142 million. Experts say Indias multitudinous
media is gathering ever rising numbers of addicts who tune in and pore over its
content, a growth that has been faster than the growth of literacy. Indian viewers
have access to about 100 channels in various languages, including 16 round-theclock channels broadcasting in English, the national language Hindi, or several
regional languages. With viewer ship for news growing, a news channel has
become an essential ingredient in any distribution bouquet for cable providers.
Sensing the tremendous potential of the Indian media, leading players from the
global industry are now flocking to the sub-continent-Financial Times, Business
Week and The Wall Street Journal, to name a few.
The floodgates opened after the government lifted a five-decade ban to allow
foreign investors to buy up to 26 percent in the Indian print media. Newspaper
owners saw the potential of roping in strategic investors who could improve the
quality of their products and pump in fresh funds.
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Embracing Digital Media
The media industry has moved in a big way into the digital world. All media
need to recognize this, briskly painting the picture for those in the analogue
domain. The media industry has changed more in the past 8 years than in the
previous 80 because of broadband. Although certain media companies have
different focuses and others work on different platforms, it can be reassured that at
its base, the media is still all about the journalism. However, the way journalism
is produced has changed. Because of the Internet, the traditional news cycle no
longer exists; everything is now instantaneous. Most newspapers have realized
that they can no longer wait until tomorrows edition to print breaking news.
Rather to remain competitive they must publish their latest copy on their website.
Newspaper companies will not be able to media. They need to embrace it
COMPANY PROFILE
The Indian Express Group was the unifying voice behind Indias struggle for
independence. Today, it is the leading light in the battle against corruption as well
as empowering the people of India.
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The Indian Express began its journey in 1932. Since then, the Group has grown
from strength to strength. From a single edition to 35 national editions, 14
publication centers and 7 language dailies that reach over 19 million people across
the country.
For the millions of readers, the name "Indian Express" evokes a feeling of faith and
trust in the belief that their Express will provide the true picture of India and the
world at large. Published from 21 centers across the country, the newspaper has
been identified with credible and fiercely independent journalism in India. One of
the most influential newspapers of the Indian subcontinent, The Indian Express has
been the watchdog for the Indian people, fiercely treading the terrains of
investigative and pro-active journalism.
Some of the most shocking stories in the history of Indian journalism are credited
to this newspaper. For instance, it showed how slavery existed in 20th century
India when an Express reporter actually bought a woman from the market and
wrote the famous story of Kamla. When the Press was muzzled and gagged and
democracy kept in prison in 1975 during the Emergency, The Express was one of
the few papers to stand up and speak out against the anti-democracy moves of the
government, it was the loudest voice and the strictest critic to bring the guilty to
account, at the highest levels of power wielding authority, and enable the return of
freedom to the people of India. Express, virtually single-handedly, overthrew the
then government by forcing it to hold a free and fair national elections.
Now, adapting to the changing world are the brands of the Group that cover every
sector one can conceive of. The aggressively independent The Indian Express, the
courageous style of The Sunday Express, the supremely analytical nature of The
Financial Express, the indomitable Locate, the insightful Lokprabha, the sprightly
Screen, the breaking-news-at-breakneck-speed providing Express Online and the
comprehensive Business Publications Division throw light on a range of topics
such as Indian politics, economy, business, society and culture.
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As India evolves, you can be sure that the Indian Express Group will evolve too, to
keep pace with whatever tomorrow will bring in an unending effort to arm India
with the knowledge to deal with an uncertain future and ensure it remains the
champion of freedom for the world at large.
To turn the above into reality, The Indian Express Group boasts an extensive
newsgathering and marketing infrastructure as well as a state-of-the-art
communications network that is one of the best in the Indian publishing industry.
THE FOUNDER: RAMNATH GOENKA
For Ramnath Goenka, the founder of the Indian Express Group, a newspaper was
not just another business. It was a mission, a vocation and a calling. The running of
The Indian Express was, for him, not a matter of profit and loss but a vehicle of
national empowerment.
Two elements made him a true original. His sense of history and his instinct of
patriotism. He was one of the few who preferred to stay away from the corridors of
power, watching, counseling and cautioning instead. From the 1960s, when he felt
that the country's leadership had strayed from the moorings of the nation's
founders, he led a relentless campaign against corruption in public life.
The persecutions he suffered in the process have since become a part of journalistic
folklore. In the process, he scripted a new chapter in the history of India. That of
Journalism of Courage. It is this pioneering, intrepid spirit that drives the Group
even today.
Ramnath Goenka matters because he was the first to conceive of one newspaper
covering the whole of India. Functioning as a beacon for all those who wanted to
know the true and right path.
He switched on the light, we are guided by it.
CHAIRMAN & MANAGING DIRECTOR : VIVECK GOENKA
An Engineer by qualification, a newspaper publisher by profession and a socially
committed citizen by choice, Mr. Viveck Goenka is the Chairman & Managing
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Director of Indian Express Newspapers (Mumbai) Ltd., one of the most
widespread newspaper publishing groups in India.
He is also a Director of the United News of India. He has been Director of The
Press Trust of India (PTI), a Council member of the Audit Bureau of Circulation
(ABC), and was one of the youngest past presidents of the Indian Newspaper
Society (INS). He continues to be an Executive Committee Member at the INS.
His commitment to the progress and development of media had led him to be a
Council Member of the National Readership Studies Council and was on the Board
of Governors of the Media Research Users Council, two leading organizations
providing research data on media in India. He is a member of the Advertising
Association, India Chapter. He was also a member of the International Advertising
Association Inc., New York.
He has developed several business publications like Express Computer in
imparting information in development of modern technology. One of his
initiatives, a North American edition of The Indian Express, is a reflection of his
commitment to disseminate information about India to the millions of Indians
living abroad.
In a country where most media, especially print is closely held, and does not
believe in professional management, Mr. Goenka has actively supported, nurtured
and encouraged professionals not just in management but also in editorial. He has
created an atmosphere of freedom and independence for editorial teams of all
Express publications. His only stipulation, be just, be free of bias, be dauntless in
the spirit of the Express founder Ramnath Goenka and live up to the Express ethos
of Journalism of Courage. It is his commitment to editorial independence that
has made the Express Group the first choice of editorial professionals across the
country.
As a concerned citizen of India, Mr. Goenka has set up various Trusts to help the
less privileged in some of India's most backward areas. His personal beliefs also
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found expression in the group publications which are always at the forefront in
taking up socially relevant causes.
THEIR BRANDS
Today, the Indian Express Group boasts an extensive news gathering and
marketing infrastructure as well as a state-of-the-art communications network
within the Indian publishing industry.
From a single edition to 35 national editions, 14 publication centers and 7 language
dailies that reach over 19 million people across the country.
As dynamic and multi-dimensional as the communications industry itself, the
Group is constantly evolving to keep in touch with tomorrow. Technology is being
constantly updated. Innovative ways of doing business are explored. Expansion
plans into newer areas of communication are under way.
Adapting to the changing world are the brands of the Group that cover every sector
you can think of. The courageous style of The Indian Express, The Sunday
Express, and the supremely analytical nature of The Financial Express, the
indomitable Loksatta, the insightful Lokprabha, the sprightly Screen, the Express
Online and the Business Publications Division throw light on a range of topics
such as Indian politics, economy, society and culture.
As India evolves, you can be sure that the Indian Express Group will evolve too, to
keep pace with whatever tomorrow will bring.
Page 18
The Awards Won by The New Indian Express

THE INTERNATIONAL PRESS INSTITUTE (IPI) AWARD
Presented to The Indian Express in 2004
The Indian Express received the first International Press Institute (IPI) India Award
for Outstanding Work in Journalism, for its fearless and comprehensive reporting
of the Gujarat riots and their aftermath, Vice-President Bhairon Singh Shekhawat
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presented the award - a trophy worth Rs 2 lakh, with a citation - to The Indian
Express at an awards ceremony on February 23, 2004, in New Delhi.
THE INTERNATIONAL FEDERATION OF JOURNALISTS (IFJ)
Journalism for Tolerance Prize Presented to: Sweta Ramanujan from The
Indian Express in 2004
Sweta Ramanujan (India) won the prestigious International Federation for
Journalists (tolerance) award for "Mill On The Loss", which appeared in The
Indian Express on November 30, 2003. Mill On The Loss is an incisive report on
the economic basis of communal hatred. This piece explores the socio-economic
roots of communal tension in certain areas of Maharashtra.
SANSKRITI
AWARD
FROM
THE
SANSKRITI
PRATISHTAN
FOUNDATION
Presented to: Muzamil Jaleel from The Indian Express in 2004
Jaleel has been noted for his discerning stories on the psychological cost of
violence in Jammu and Kashmir, impact of violence on the children and on the
states literature, visual arts and the society in generation.
7TH
POLESTAR
AWARD
PRESENTED
BY
THE
POLESTAR
FOUNDATION
Presented to: Stavan Desai from The Indian Express in 2005
The Indian Express reporter Stavan Desai was given The 7th Polestar Award for
Breaking News in 2004.
CHAMELI DEVI AWARD
Foundation: The Media Foundation Presented to: Sonu Jain from The Indian
Express in 2004
The Indian Express special correspondent Sonu Jain, whose coverage of
environment and agriculture in this newspaper - from illegal mining to CNG, Bt
Cotton to melting glaciers - touched off judicial intervention and policy debates,
has been awarded The Media Foundations 2003-04 Chameli Devi Jain Award for
an Outstanding Woman Mediaperson.
Page 20
PREM BHATIA AWARD FOR EXCELLENCE IN REPORTING ON

ENVIRONMENTAL ISSUES
Foundation: Prem Bhatia Memorial Trust Presented to: Jay Mazoomdar
from The Indian Express in 2005
The award for environmental reporting went to The Indian Express senior assistant
editor Jay Mazoomdar for his series on missing tigers in Indias national parks,
beginning with Sariska. Mazoomdars stories forced the government to form a
Tiger Task Force headed by Prime Minister Manmohan Singh.
PREM BHATIA AWARD FOR EXCELLENCE IN POLITICAL
REPORTING & ANALYSIS
Foundation: Prem Bhatia Memorial TrustPresented to: Varghese K George
from The Indian Express in 2005
The Indian Express Principal Correspondent Varghese K George received the Rs 1
lakh Prem Bhatia award for excellence in political journalism for his exposes on
how government officials siphoned-off cores of rupees meant for flood relief in
Bihar.
From cleaning up ancient rocks to getting our POWs back, from putting the
whistleblower mechanism in place to ensuring pure drinking water in Pune, The
Indian Express has been doing what it is committed to: making a difference.
PUMP UP THE JAM
The beginnings of 2002s biggest expose were innocuous enough. On July 21,
Rakesh Sinha and Dalip Singh reported how then Petroleum Minister Ram Naik
tinkered with selection committee rules to allot petrol pumps and LPG dealerships
to friends and family-members of the BJP and its allies, drawing severe strictures
from the Supreme Court. Sustained old-fashioned investigative reporting by
Express correspondents all over the country showed how far the favours extended:
Every day for more than a week, the paper listed names of petroleum product
dealers who had acquired their allotments since January 2000and their
connections with the BJP
Page 21

BIHAR'S BLOODLESS MURDER
In August 2002, 10 days after the country celebrated the 35th anniversary of its
independence, Sankarshan Thakurs report on 40,000 Bihar government employees
who had not been paid for at least 10 years shook a nation out of complacency.
Beginning with The Sunday Express on August 25, 2002, Express correspondents
began putting humble, middle-class faces to this tale of desperation. There was
Paritosh Bhattacharya, a clerk with Bihar Agro Industries, who had not been paid
his Rs 6,000 salary for 10 years and whose son set himself on fire on Independence
Day. The Bihar government washed its hands of the Bloodless Murder, claiming,
Paritosh Bhattacharyas salary is not the responsibility of the state government
because Bihar Agro was under liquidation.
RAPE OF THE ROCK
Along the Manali-Rohtang Pass, Express reporter Jatin Gandhi spotted something
that hundreds of eyes had passed over without thinking. Rockfaces millions of
years old were plastered with paint for advertisements for MNC brands and smalltime entrepreneurs. In his first report on August 11, Gandhi quoted outraged
geology experts, who confirmed that the rocks were part of an ancient ecosystem,
which was threatened the moment the chemicals were slapped on. Even as Pepsi
and Coke head offices passed the buck to their local franchisees, the MBD Books
general manager claimed there was no pollution caused at all.
THE GREAT INDIAN BANK ROBBERY
In December 2002, Samar Halarnkar, Ritu Sarin, George Mathew and Sucheta
Dalal contributed to a series that shook the Indian economic establishment.
Through painstaking, old-fashioned newsgathering, they compiled a list of India
Inc defaulters who pleaded penury when it came to returning loans to banks and
financial institutions, but led caviar lifestyles away from the media glare. The
Mardias, Mafatlals, Lloyds Group, Modern Group, Parasrampuria Group and
sundry other captains of industry together owed Rs 110,000 crore, a humungous
figure that would inevitably affect the man on the streets home loan and savings.
This is loot, not debt, said then Finance Minister Jaswant Singh.
Page 22

THE BIHAR FLOOD SCAM
In April, Verghese K George, Express Patna correspondent, sniffed out possibly
the biggest scam of 2005. Money and flood-relief material worth nearly Rs 13
crore had disappeared down a black hole. Sustained investigation indicated the
complicity of then Patna District Magistrate Gautam Goswami and some local
politicians. Over 10 days, reports revealed how funds went to a firm with a similar
acronym as the official relief supplier, how a small-time politician amassed a fleet
of cars and how the relief material found its way into a local politicians block,
which wasnt even flood-hit. how a small-time politician amassed a fleet of cars
and how the relief material found its way into a local politicians block, which
wasnt even flood-hit.
THE RESCUE OF A CITY
Once the countrys biggest global brand, Bangalores downslide caught up swiftly
with its strides. Bangalore Crumbling was a five-part series beginning December 5,
2004. Samar Halarnkar went deep into the citys underbelly, digging out the facts
behind the fall. And there were many. The Bangalore International Airport, despite
getting a clearance, was grounded. The roads were in a shambles and PWD
minister H D Revanna (Deve Gowdas son) deflected the blame by strangely
accusing the IT industry of not fixing them. Worse, the state government routinely
ignored the Bangalore Agenda Task Force, the citys unique urban task force,
headed by Infosys CEO Nandan Nilekani.
The Express, as it is popularly labeled, has always exposed while others covered.
Its legendary founder, Ram Nath Goenka, used it as a weapon to bring truth to
light. For millions of readers in India, the name Indian Express evokes a feeling
of trust. Published from 21 centers across the country the newspaper has been
identified with credible and fiercely independent journalism in India for over halfa-century. One of the most influential newspapers of the Indian subcontinent, The
Indian Express has been the watchdog for the Indian people, treading the terrains
of investigative and pro-active journalism.
Page 23

India when a reporter bought a woman from the market and wrote the famous story
of Kamala. When the press was muzzled and gagged with democracy kept in
prison in 1975 during the Emergency, The Express was one of the few papers to
stand up and speak out.
The Indian Express commitment to journalism of courage is mirrored in the fact
that it is the only newspaper in the country to have a special investigative team
based at the National Editorial Center in New Delhi. Another fact that makes
newspaper stand out amidst its contemporaries is its edition in Jammu and Kashmir
and its large bureau in Srinagar.
The express has the largest news network in India with around 400 correspondents
spread across the country. It has launched its News lines, city sections, which
capture the news, people, events and the spirit of metros and other major cities
from where they are being published.
The Indian Express Group includes the following publications Indian Express,
Financial Express, Screen, Kashmir Live, Loksatta, Lokprabha, and North
American Edition.
The New Indian Express Event Management
The Indian Express
Group successfully organizes and manages
entertainment and marketing events, which are well promoted reaching to

the buying millions through ground, print, electronic and internet activities.
Screen Cinema Awards, Kids Khazana, Gaon Carnival (promoting Gaon

Tourism), Ganesh Utsav are few examples of our expertise in Event
Management.
Page 24

Vision Statement
Be in touch with the Relatives of the market place The ongoing process of change.
Be in touch with people their, Aspirations, their needs. Above all, Be in touch with
Your own beliefs
Mission Statement
Uphold the highest traditions of journalism and honour the right to

information of readers.
Crusade of issues of national importance with a commitment to quality,

credibility and responsibility.
Attain a premier position in the news communication industry.
Business Interests
In Print
Dailies :
-
The Indian Express (Mumbai, Pune, Nagpur, Ahmedabad, Baroda,

Chandigarh and Delhi
Loksatta (Mumbai, Pune, Nagpur and Ahmednagar)
The Financial Express (Mumbai, Delhi, Calcutta, Chennai, Chandigarh,

Bangalore, Kochi)
Jansatta (Delhi, Calcutta)
Samkaleen (Mumbai)
Magazines / Weekly
-
Lokprabha, Chatura, Screen
Business Publication Division

The Indian Express Group offers a wide range of niche Business Publications
like Express Computers, Express Parma Pulse, Express Hotelier & Caterer,
Express Travel & Tourism and many more to cater to the needs of the fast growing
global economy and booming industries.
Page 25

TIEOML (The Indian Express Online Media Ltd.)
Express online has in a short span of time, emerged as one of Indias largest
Internet company. Its site. Expressindia.com receives over 2.5 million hits every
day.
The Indian Express (North America)
Indias National Daily goes to America
The Indian Express Event Management
The Indian Express
Group successfully organizes and manages
entertainment and marketing events, which are well promoted reaching to

the buying millions through ground, print, electronic and internet activities.
Screen Cinema Awards, Kids Khazana, Gaon Carnival (promoting Gaon

Tourism), Ganesh Utsav are few examples of our expertise in Event
Management.
India when a reporter bought a woman from the market and wrote the famous story
of Kamla. When the press was muzzled and gagged with democracy kept in prison
in 1975 during the Emergency, The Express was one of the few papers to stand up
and speak out.
The Indian Express commitment to journalism of courage is mirrored in the
fact that it is the only newspaper in the country to have a special investigative
team based at the National Editorial Center in New Delhi.
Page 26

Product Portfolio
Table: 2.1: Showing the Product Portfolio
Publication
Editions
Language
Category
Periodicity
Indian
Mumbai
English
News
Daily
Express
Pune
Hindi
News
Daily
English
Business
Daily
Kannada
News
Daily
Marathi
News
Daily
Nagpur
Ahmedabad
Baroda
Delhi
Chandigarh
Jansatta
Mumbai
Delhi
Chandigarh
Calcutta
Financial
Mumbai
Express
Delhi
Calcutta
Chennai
Coimbatore
Kochi
Bangalore
The
New Bangalore
Indian
Hubli
Express
Belgaum
Gulbarga
Mangalore
Loksatta
Mumbai
Pune
Nagpur
Page 27

Ahmednagar
Loksatta-
Ahmedabad
Jansatta
Rajkot
Gujarathi
News
Daily
Baroda
Samakaleen
Mumbai
Gujarathi
News
Daily
Lokprabha
Mumbai
Marathi
Gen. Int.
Weekly
Screen
Mumbai
English
Films
Weekly
The Indian Express Group offers a wide range of niche Business Publications like
Express Computers, Express Parma Pulse, Express Hotelier & Caterer, Express
Travel & Tourism and many more to cater to the needs of the fast growing global
economy and booming industries
Page 28
Project Detail.
Company: The New Indian Express
Sector: News Paper Industry.
Project Title: A Comparative Analysis of The New Indian Express, Times of
India And The Hindu.
Statement of the Problem
The study covers various marketing techniques, which are adapted to attract
the customer towards Daily Newspaper. To know how the Indian Express is
different of Times of India and The Hindu. And delivery time, service, Quality of
news, Quality of news paper has plays an important role in increasing the sales of
newspaper and how they can satisfy the customer through providing better service.
Distribution channel and better delivery is one of the important strategies to
increasing the sales. The present study involves Comparative Analysis of The
New Indian Express. Times of India and The Hindu
Objectives of the Study
The study carried out for to know the Customer Attitude towards News PaperA Comparative Analysis of The New Indian Express, Times of India and The
Hindu
To find out the customers attitude towards about Indian Express
To find out the Comparative of Times of India and The Hindus Delivery
system plays important role in increasing the sales.
To study the Customers evaluation of the service provided by the

newspaper company.
Proper understanding and analysis of the Indian Express
Study the overall market situation of comparative study.
To know the customer satisfaction towards the delivery system and how
they can improve.
To know the customers evaluation of different newspapers in the market.
Page 29
To find out the customers expectations about the Indian Express.
To find out the customer evaluation of price of the news paper.
To find out the consumer evaluation of advertising of news paper.
Scope of the study

As a part of dynamic industry The New Indian Express group is constantly
growing and evolving to the changing world .This study or survey is conducted to
design a better Delivery system and Distribution Channel which has been targeted
to all business sectors. Once the area needing improvements are identified then
strategies should be developed to address needed improvements.
This is an era of competition in every business. Due to this reason every
business men are using new business strategy like pricing strategy, quality, service
etc. And for capturing the market, product promotion, profit and better distribution
channel in the market is very important. To Customer attitude Towards News
Paper
The present study involves To know the customer attitude towards news
paper-a comparative analysis of Indian Express, Times of India and The Hindu
Data is collected from the readers of Indian Express, Times of India and The
Hindu To fulfill the above said objectives of the study the responses were collected
from respondents who are the existing customers of all type of English News
paper.
The survey includes sample size of 100 and the respondent includes
business men, Students, Employees, Housewifes, and Others. The responses were
taken by interviewing the respondents directly using a structured questionnaire.
Methodology of the Study
Data collection method
a) Primary Data
The primary data is collected from the readers of business daily with the
help of questionnaire and also interview with the bank employees, stock brokers
and marketing executives.
b) Secondary Data
The secondary data is collected from company publication, magazines,
journals newspapers and websites.
Sampling Design
Page 30

a)
Sample size
The survey is conducted in Hubli city and the sample size is 100.
b) Sampling method
The selection of sample is done by random sampling technique.
Limitations of the Study
1. It was assumed that all response given by the respondents are true and
unbiased.
2. The information provided by this report can be used to draw conclusions
for readers in Hubli city only.
3. Sample size was restricted to 100 only, so large group could not be taken
into consideration.
4. The study was done for short period, which might not hold true long run.
5. Getting accurate responses from the respondents due to their inherent
problems is difficult.
6. Getting responses from respondents was very difficult, as they were always
busy.
Page 31

Data Analysis and Interpretation of Data
1. Q.No.3 Gender: Male ( )
Female ( )
Gender
Category
Male
Female
Total
Frequency
70
30
100
Percent
70.0
30.0
100.0
Valid Percent
70.0
30.0
100.0
Cumulative
Percent
70.0
100.0
Graph No. 1.1

Gender
80
60
Frequency
40
20
0
Male
Female
Gender
Analysis
This data analysis shows the gender of different respondents. From the above chart
it is analyzed that out of 100, majority of respondents belong to the 70% of male
and 30% of female.
Page 32
Q.No.4 Marital status

Table No. 3.2
Marital Status
Valid
Marriied
Unmarried
Total
Frequency
46
54
100
Percent
46.0
54.0
100.0
Valid Percent
46.0
54.0
100.0
Cumulative
Percent
46.0
100.0
Graph No. 1.2
Marital Status
60
50
40
30
Frequency
20
10
0
Marrii ed
Unmarried
Marital Status
ANALYSIS
From the above chart it is analyzed that out of 100 respondents 46 % of them
married and remaining 54% are unmarried.
Page 33
Q.No. 5 Occupation
Table No. 3.3
Occupation
cetegory
Student
Businessman
Employee
House wife
Other
Total
Frequency
31
27
32
9
1
100
Percent
31.0
27.0
32.0
9.0
1.0
100.0
Valid Percent
31.0
27.0
32.0
9.0
1.0
100.0
Cumulative
Percent
31.0
58.0
90.0
99.0
100.0
Graph No. 1.3

40
30
20
Count
10
0
Student
Businessman
Employee
House wife
Other
Occupation
Analysis: The analysis shows that mentioned 31% of student, 27% of
Businessman, 32% employee, 9% housewife and others only 1% .
Page 34

Q.No.7. which news paper you are subscribing?
Table No. 3.4
Which news paper are you subscribing?
Valid
The New Indian Express

Times Of India
The Hindu
Total
Frequency
36
41
23
100
Percent
36.0
41.0
23.0
100.0
Valid Percent
36.0
41.0
23.0
100.0
Cumulative
Percent
36.0
77.0
100.0
Graph No. 1.4

50
40
30
Frequency
20
10
0
The New Indian Expre Tim es Of Indi a
The Hindu
Analysis
From the above we can infer that 36% of the respondents subscribed The
New Indian Express, and 41% Times of India, 23%The Hindu. Times Of India Has
got the highest number of subscribers when compared to other two papers 41% out
of 100 respondents. Times Of India is the leader in the market because of the
information provided by the customer and also its distribution channel and market
coverage is very strong.
Page 35

Q No.8. Since how long you are the reader of above mentioned news paper?
Table No. 3.5
Since how long you are a reader of above mentioned news paper?
Valid
6 Months to 1 Year
1 to 2 Year
2 Years & Above
Total
Frequency
11
18
71
100
Percent
11.0
18.0
71.0
100.0
Valid Percent
11.0
18.0
71.0
100.0
Cumulative
Percent
11.0
29.0
100.0
Graph No. 1.5

80
70
60
50
40
30
20
Count 10
0
6 Months to 1 Year
1 to 2 Year
2 Years & Above
Since how long you are the reader of above mentioned news paper
Analysis
The above table reveals that 71% of the subscribers were reading the above
mentioned paper for a period of 2years and above 18% for a period of 1-2 years,
and 11% between 6months-1years.
Page 36

Q.No.9 How are you getting the newspaper?
Table No. 3.6
How are you getting the news paper?
Cumulative
Frequency Percent Valid Percent Percent
News Paper Agency
12
12.0
12.0
12.0
Nearest petty stalls
8
8.0
8.0
20.0
News paper boy
80
80.0
80.0
100.0
Total
100
100.0
100.0
Category
Graph No. 1.6
100
80
60
40
Count
20
0
News Paper Agency Nearest petty stalls
News paper boy
How are you getting the news paper?
Analysis
Out of 100 respondents 80% of the respondents preferred through
Newspaper Boys, 12% of the respondent preferred through news paper agency and
remaining are getting nearest petty stalls. Majority of respondents preferred News
paper boys because Delivery time of the Indian express newspaper.
Page 37

Q.No.10. Usually at what time you are getting the Newspaper?
Table No.3.7
Usually at what time are you getting the News Paper?
Category
Before 6 AM
6-7 AM
7-8 AM
8 Am & later
Total
Frequency Percent
11
11.0
64
64.0
24
24.0
1
1.0
100
100.0
Cumulative
Valid Percent Percent
11.0
11.0
64.0
75.0
24.0
99.0
1.0
100.0
100.0
Graph No. 1.7
70
60
50
40
30
Count
20
10
0
Before 6 AM
6-7 AM
7-8 AM
8 Am & later
Usually at what time are you getting the News Paper?
Analysis: The above table mentioned before 6am 11%, 6-7am respondents are
64%, 24% of 7-8am, and remaining are 8am and later.
Page 38

Q.No.11Are you satisfied with the news paper delivery time?
Table No. 3.8
Are you satisfied with the news paper delivery time?
Valid
Yes
No
Total
Frequency
84
16
100
Percent
84.0
16.0
100.0
Valid Percent
84.0
16.0
100.0
Cumulative
Percent
84.0
100.0
Graph No. 1.8

100
80
60
Frequency
40
20
0
Yes
No
Analysis
The above graph clearly indicates that 84% of subscribers were clearly said
we are satisfied with delivery time of news paper, only 16% were clearly said No,
so they are not satisfied.
Page 39

Q.No.12 Are you satisfied with the news paper delivery services?
Table No. 3.9
Are you satisfied with the news paper delivery service?
Category
Yes
Category No
Total
Frequency
94
6
100
Percent
94.0
6.0
100.0
Valid Percent
94.0
6.0
100.0
Cumulative
Percent
94.0
100.0
Graph No.1.9
100
80
60
40
Count
20
0
Yes
No
Are you satisfied with the news paper delivery service?
Analysis: The above graph clearly indicates that 94% of subscribers were clearly
said we are satisfied of the delivery service of the news paper and 6% were clearly
said no statement of the delivery time of the newspaper.
Page 40

Q.No. 13 Are you satisfied with the price of the news paper?
Table No.3.10
Are you satisfied with the Price of the news paper?
Valid
Yes
No
Total
Frequency
93
7
100
Percent
93.0
7.0
100.0
Valid Percent
93.0
7.0
100.0
Cumulative
Percent
93.0
100.0
Graph No. 1.10

100
80
60
Frequency
40
20
0
Yes
No
Analysis: From the above table are shows that 93% of the customers are satisfied
and 7% of the customers are not satisfied.
Page 41

Q No. 14 whether all supplements (additional) are delivered to you?
Table No. 3.11
Whether all suppliments (additional) are deliver to you?
Valid
Yes
No
Total
Frequency
96
4
100
Percent
96.0
4.0
100.0
Valid Percent
96.0
4.0
100.0
Cumulative
Percent
96.0
100.0
Graph No.1.11
120
100
80
60
40
Count
20
0
Yes
No
Whether all suppliments (additional) are deliver to you?
Analysis: The above table reveals that 96% of respondents say that all the
supplements are delivered to them and the 4% are dissatisfied with the delivery of
supplements.
Q.No. 15 Are you happy with the print quality of the news paper?
Page 42

Table No.3.12
Are you happy with the print quality of the news paper?
Valid
Yes
No
Total
Frequency
81
19
100
Percent
81.0
19.0
100.0
Valid Percent
81.0
19.0
100.0
Cumulative
Percent
81.0
100.0
Graph No.1.12
100
80
60
Frequency
40
20
0
Yes
No
Analysis: The above table reveals that 81% of respondents say that print quality of
the news paper is good but remaining 19% of the respondent said print quality of
the news paper they are not happy with their needs.
Q.No.16: Which type of news do you prefer to read?

Page 43

Table No. 3.13
Which type of news paper do you refer to read? (Political)
Category
Highly Referred
Frequency Percent
40
40.0
Cumulative
Valid Percent Percent
40.0
40.0
Referred
43
43.0
43.0
83.0
Some what Referred
17
17.0
17.0
100.0
100
100.0
100.0
Total
Graph No. 1.13
50
40
30
Count
20
10
Highly Referred
Referred
Some what Referred
Which type of news paper do you refer to read? (Political)
Analysis:
The above table reveals that political type of news highly prefer to read
40%, prefer to read 43% of the respondent, and remaining 17% some what prefer
to reading the political news. The highest no. of people prefers to read the political
news in hubli city.
Q.No. 17 Do you think your news paper is satisfying your preferences?
Page 44

Table No. 3.14
Do you think your ne ws paper is satisfied your preferances?
Valid
Yes
No
Total
Frequency
80
20
100
Percent
80.0
20.0
100.0
Cumulative
Percent
80.0
100.0
Valid Percent
80.0
20.0
100.0
Graph No. 1.14

90
80
70
60
50
40
Count
30
20
10
Yes
No
Do you think your news paper is satisfied your preferances?
Analysis:
The above chart shows that 80 % of them said that their news paper has satisfying
their preferences. and the remaining 20% of them said their news paper it has not
satisfying their preferences of Hubli city readers of daily news paper. It can be
inferred that preference has a effect on offer of newspaper in comparative analysis
of Indian Express, Times of India and The Hindu.
Q.No. 18 whether number of pages matters you?

Table No.3.15
Page 45

Whether number of pages matters you?
Valid
Yes
No
Total
Frequency
50
50
100
Percent
50.0
50.0
100.0
Valid Percent
50.0
50.0
100.0
Cumulative
Percent
50.0
100.0
Graph No. 1.15

60
50
40
Count
30
20
Yes
No
Whether number of pages matters you?

Analysis
The above table reveals that 50% of respondents say that all the
supplements are not delivered to them and other 50% are all supplements are
matters them.
Q.No. 19: What is your opinion about the advertisements published in news
paper?
Table No. 3.16
Page 46

What is your opinion about advertisment published in news paper?
Valid
Missing
Total
Very Good
Good
Average
Bad
Total
System
Frequency
17
53
23
6
99
1
100
Percent
17.0
53.0
23.0
6.0
99.0
1.0
100.0
Valid Percent
17.2
53.5
23.2
6.1
100.0
Cumulative
Percent
17.2
70.7
93.9
100.0
Graph No. 1.16

60
50
40
30
Frequency
20
10
0
Very Good
Good
Average
Bad
Analysis: It is found that 53% of the respondents like good in news paper of the
advertisements in newspaper, 17% of the respondents are like very good, 23% of
them said average, and 6% of them said badly about the advertisement published in
news paper. And one responded not specified any thing.
Q. No. 20a) Please mark your satisfaction level in relation to following

parameter
Page 47

Price
TNIE
TOI
TH
Highly Sissified
11
14
Satisfied
58
48
46
Neutral
24
31
23
Dissatisfied
13
Highly Dissatisfied
Analysis: From the above we can infer that 58% of the respondents subscribed of
the New Indian Express, 48% Times of India, and 46% The Hindu, The New
Indian Express has got the highest number of subscribers satisfied of the price of
the news paper when compared to other three papers 58% out of 100 respondents.
The New Indian Express is the highest of the satisfied of in the market because of
the information provided to the customer. So here compare to The New Indian
Express news paper can be very strongly satisfied of the customers in Hubli city.
Delivery Time
Highly Sissified
TNIE
TOI
TH
11
14
19
Page 48

Satisfied
36
48
56
Neutral
37
24
13
Dissatisfied
15
14
Highly Dissatisfied
Analysis: The above graph clearly indicates that 36% of the respondents
subscribed of the New Indian Express, 48% Times of India and 56% The Hindu.
The Hindu has got the highest number of subscribers highly satisfied of the
delivery time of the news paper when compared to other two papers is only 56%
out of 100 respondents.
Supplement
Highly Sissified
TNIE
TOI
TH
15
13
16
Page 49

Satisfied
52
51
44
Neutral
20
19
25
Dissatisfied
13
16
13
Highly Dissatisfied
Analysis: The above table is reveals that 52% of the respondents subscribed of the
The New Indian Express, 51% Times Of India and 44% The Hindu. The New
Indian Express has got the highest number of subscribers satisfied of the
supplements of the news paper when compared to other two papers are 52% out of
100 respondents.
Quality News
Highly Sissified
TNIE
TOI
TH
18
17
Page 50

Satisfied
49
56
45
Neutral
24
12
22
Dissatisfied
17
12
13
Highly Dissatisfied
Analysis: From the above we can infer that 7% of the respondents subscribed of
the The New Indian Express, 18% Times of India and 17% The Hindu They Are
Highly Satisfied. Times of India have got the highest number of subscribers
satisfied of the quality of news of the news paper when compared to other three
papers and only 45% out of 100 respondents satisfied with The Hindu. On The
view of customer Times of India providing High Quality News.
Quality
News
Paper
TNIE
TOI
TH
Page 51

Highly Sasfied
26
13
Satisfied
41
42
54
Neutral
29
14
15
Dissatisfied
25
16
15
Highly Dissatisfied
Analysis: From the above we can infer that 26% and 42% of the responded are
Highly Satisfied and satisfied respectively with Times of India quality News Paper.
And 25% of responded Dissatisfied with The Ne Indian Express Quality News
Paper also here 54% responded says that they satisfied with The Hindu Quality
News Paper.
Page 52
Quality Print
TNIE
TOI
TH
Highly Sasfied
23
13
Satisfied
41
37
38
Neutral
36
23
28
Dissatisfied
19
14
18
Highly Dissatisfied
Analysis:
Page 53

Form the above graph we could observe that the New Indian Express respondents
are satisfaction level is more when compared to other newspapers and the highly
dis-satisfied region is very low. So, by this we could conclude that with respect to
the printing quality respondents are normally satisfied.
Coverage
TNIE
TOI
TH
Highly Sasfied
12
15
Satisfied
42
52
31
Neutral
29
16
38
Dissatisfied
20
18
13
Highly Dissatisfied
Page 54

Analysis:
In terms of coverage of the newspaper most of the respondents are satisfied and
only few are highly dis-satisfied. Over all if we consider The Times of India
newspaper is enjoying satisfactory zone compared to other news papers.
Preference to local news
Page 55

TNIE
TOI
TH
Highly Sasfied
10
14
18
Satisfied
56
48
51
Neutral
22
22
16
Dissatisfied
10
12
10
Highly Dissatisfied
Analysis:
Most of the respondents are satisfied with respect to the covering up of the local
news in their newspapers. Overall the respondents are satisfied as we could see
from the above graph where the majority of the respondents fall in the range of
neutral to highly satisfied region.
Findings
Page 56

1. It was found that 70% of the respondents are male, and 30% respondents
are female reader of the news paper in Hubli city
2. Most of the respondents news paper readers are 2 years and above
3. It was noted that the usual deliver time of newspaper was between 6 AM to
7AM, and 7AM to 8AM.
4. 80% of the respondents are getting the news paper through news paper boy.
5. The most of the respondents indicates that 94% of subscribers are fully
satisfied of the delivery service of news paper.
6. The delivery of the supplements 96% of respondents said we are fully
satisfying of delivery of supplements.
7.
Most of the respondents are happy with the print quality of the news paper.
8.
80% of the respondents are satisfying their preferences with the news
paper.
9.
Most of respondents are fully satisfying of the quality of the news of news
paper.
10. In comparative study some means 19 percent of respondents are they are
not happy with the print quality of The New Indian Express.
Suggestions
Page 57

1. Form better improve the quality of the news and news paper
2. To maintain the good distribution channel and delivery system. So that
there will not be any complaints from subscribers.
3. As most of the readers prefer other three news papers, to attract them, a
complementary copy of The Indian express can be given for a week.
Thereafter if they want they can subscribe it further.
4. Since the circulation is only in major areas it can also be concentrated in
more rural areas.
5. While comparing to other two news papers Times of India should better go
for to preference of local news.
6.
To cover the as for as possible business and education news.
Conclusion
Page 58

Indian Express is daily English News Paper by over-riding its competitors
in all the parameters of service. As it is group of The New Indian Express it has its
own name and fame in the market. It provides good information about the financial
matters happening through out the world and gives high satisfaction to its readers
with the knowledge. The paper is also providing good information related to old
history matters. It has been trying to retain the customers for a longer period.
From the study it is observed that employees, and business persons targets
business professionals. Most of the readers are preferring newspapers because of
its content and prices. But important thing is that the company could go for better
quality of news, and quality of news paper, preference to local news, delivery is an
important factor for customer satisfaction.
On the whole, study concluded that Indian Express requires much more
effective good supplements delivery important towards customer complaints. And
to survive in the market the company has to continue with the improved style of
presentation of articles and marketing strategies.
Finally, the company has to emphasize greatly on quality and friendly
staff. As these are the basic requirements which have to be fulfilled to retain the
customers.
Bibliography
www.indiadexpress.com
Page 59
www.timesofindia.com
www.thehindu.com
www.pti.com
Magazines
Marketing Text Book (Kilter & Keller)
Annexure
QUESTIONNAIRE
Page 60
Dear sir/ Madam,

2. Name: _________________
3. Age : _________________
4. Gender: Male ( )
5. Marital status
6.
Occupation
Female ( )
Married
( )
1. Student
Unmarried ( )
( )
3. Employee
2. Businessman
( )
4.
House wife
( )
( )
5. Others please specify--------------------------------
7. Do you think print mass media is essential to keep one self update?
Yes
( )
No
( )
8. Which news paper you are subscribing?

a. The New Indian Express ( )
b. Times of India
c. The Hindu
( )
( )
9. Since how long you are the reader of above mentioned news paper?
a. 6 months-1year
( ) b.1year-2year
( )
c. 2years & above ( )

11. How are you getting the newspaper?
a. News paper agency ( ) b. Nearest pity stalls ( )
c. News paper boy ( )
Page 61
12. Usually at what time you are getting the Newspaper?

a. Before 6am ( )
b.6-7am ( )
c.7-8am ( ) d.8am and
above ( )
13. Are you satisfied with the news paper delivery time?
Yes
( )
No ( )
14. Are you satisfied with the news paper delivery services?
Yes ( )
No ( )
If No please give the reason-----------------13. Are you satisfied with the price of the news paper?
a. If satisfied give reason--------------b. If not Satisfied give reason-------------
14. Whether all supplements (additional) are delivered to you?

Yes ( )
No ( )
15. Are you happy with the print quality of the news paper?
Yes ( )
No ( )
16. Which type of news do you prefer to read?

I. Highly preferred
II. Preferred
III. Some what preferred
a. Political 1 2 3
c. Education 1 2 3
b. Sports 1 2
d. Spiritual 1 2 3
Page 62

e. Achievements 1 2 3
f. Innovations 1 2 3
g. Commercials 1 2 3
17. Do you think your news paper is satisfying your preferences?

Yes
( )
No
( )
18. Whether number of pages matters you?

Yes ( )
No
( )
19. What is your opinion about the advertisements published in news paper?
a. Very good
( )
c. Average ( )
b. Good
( )
d. Bad ( )
e. Very bad ( )
20. Please mark your satisfaction level in relation to following parameters:

[NOTE FOR MARKING]
1. Highly satisfied
2. Satisfied
3. Neutral
4. Dissatisfied
5. Highly dissatisfied
A. The New Indian Express

a. Price:
1______2______3______4______5
b. Delivery time: 1______2______3______4______5

c. Supplements:
d. Quality of news:
1______2______3______4______5
1______2______3______4______5
f. Quality of news paper: 1______2______3______4______5

g. Print quality:
h. Coverage:
1______2______3______4______5
1______2______3______4______5
i. Preference to local news: 1______2______3______4______5

Page 63
B. TIMES OF INDIA:
a. Price:
1______2______3______4______5
b. Delivery time: 1______2______3______4______5

c. Supplements:
1______2______3______4______5
d. Quality of the language: 1______2______3______4______5

e. Quality of news:
1______2______3______4______5
f. Quality of news paper: 1______2______3______4______5

g. Print quality:
h. Coverage:
1______2______3______4______5
1______2______3______4______5
i. Preference to local news: 1______2______3______4______5

C. THE HINDU:
a. Price:
1______2______3______4______5
b. Delivery time: 1______2______3______4______5

c. Supplements:
1______2______3______4______5
d. Quality of the language: 1______2______3______4______5

e. Quality of news
1______2______3______4______5
f. Quality of news paper 1______2______3______4______5

g. Print quality
h. Coverage:
1______2______3______4______5
1______2______3______4______5
i. preference to local news 1______2______3______4______5
Do you have any suggestion for improvement of news paper?

Yes
( )
No
( )
If yes please specify the suggestion----------------1.

2.
3. ---------------------------------------------------------------Thanking you..
Page 64
Code Sheet
Q3
Q4
Q5
Q6
Q7
Q8
Q9
Q10
Q11
Q12
Page 65

1
Page 66

1
Page 67

1
Q13
Q14
Q15
Q16A
Q16B
Q16C
Q16D
Q16E
Q16F
Page 68

1
Page 69

1
Page 70

1
Q20A1 Q20B2 Q20A3 Q20B4 Q20A5
Q20B6
Q16G Q17 Q18
Q19
Page 71

1
2.
Page 72

2
Page 73

3
Q20A7 Q20B8 Q20B1 Q20B2 Q20B3 Q20B4 Q20B5 Q20B6 Q20B7 Q20B8
2
Page 74

4
Page 75

3
4.
Page 76

2
Q20C1
Q20C2
Q20C3
Q20C4
Q20C5
Q20C6
Q20C7
Q20C8
Page 77

2
Page 78

3
Page 79

2
Page 80

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Comparative analysis of The New Indian Express, Times of India

To find out the customers attitude towards about Indian Express

To study the Customers evaluation of the service provided by the

Proper understanding and analysis of the Indian Express

Study the overall market situation of comparative study.

To know the customers evaluation of different newspapers in the market.

To find out the customers expectations about the Indian Express.

Comparative analysis of The New Indian Express, Times of India

To find out the customer evaluation of price of the news paper.

To find out the consumer evaluation of advertising of news paper.

Scope of the study

Comparative analysis of The New Indian Express, Times of India

Comparative analysis of The New Indian Express, Times of India

Comparative analysis of The New Indian Express, Times of India

Were it left to me to decide whether we should have a government without

Comparative analysis of The New Indian Express, Times of India

Comparative analysis of The New Indian Express, Times of India

Comparative analysis of The New Indian Express, Times of India

general or special interest, and may be published daily, weekly, monthly, or

Comparative analysis of The New Indian Express, Times of India

Comparative analysis of The New Indian Express, Times of India

Comparative analysis of The New Indian Express, Times of India

(A) Frequency of Publication

Fortnightly (India Today)

and Professional Journals

Weekly (Illustrated Weekly,

Special Interest Magazines

1. Womens Magazine (Savvy,

Comparative analysis of The New Indian Express, Times of India

Comparative analysis of The New Indian Express, Times of India

Comparative analysis of The New Indian Express, Times of India

Comparative analysis of The New Indian Express, Times of India

Comparative analysis of The New Indian Express, Times of India

Comparative analysis of The New Indian Express, Times of India

Comparative analysis of The New Indian Express, Times of India

Comparative analysis of The New Indian Express, Times of India

The Awards Won by The New Indian Express

Comparative analysis of The New Indian Express, Times of India

Comparative analysis of The New Indian Express, Times of India

PREM BHATIA AWARD FOR EXCELLENCE IN REPORTING ON

Comparative analysis of The New Indian Express, Times of India

Comparative analysis of The New Indian Express, Times of India

Comparative analysis of The New Indian Express, Times of India

The New Indian Express Event Management

The Indian Express

Group successfully organizes and manages

entertainment and marketing events, which are well promoted reaching to

Screen Cinema Awards, Kids Khazana, Gaon Carnival (promoting Gaon

Comparative analysis of The New Indian Express, Times of India

Uphold the highest traditions of journalism and honour the right to

Crusade of issues of national importance with a commitment to quality,

Attain a premier position in the news communication industry.

The Indian Express (Mumbai, Pune, Nagpur, Ahmedabad, Baroda,

Loksatta (Mumbai, Pune, Nagpur and Ahmednagar)

The Financial Express (Mumbai, Delhi, Calcutta, Chennai, Chandigarh,

Jansatta (Delhi, Calcutta)

Lokprabha, Chatura, Screen

Business Publication Division