Sample Project

On
Marketing
Management

Page 1 - Cover Page

Write your
name
,board roll
number
,school
name etc.

Page 2

Write the
product
selected

Page 3 Index Page

Page 3 Index
Page(cont.)

Page 4 Preface and

Acknowledgement

Write this on
your own and
acknowledge all
the people who
have helped you
like shopkeeper,
teacher,
Librarian
,websites etc.

Index Page(cont.)

Page 5 Introduction

Why have
youselected
this
product/servic
e

Page 6

 Write at least 5
competitive brands
that exist in the
market.
Write their features
andUnique Selling
Proposition.[U.S.P.]
You
canpastepicture
andwrappers

Page -7
Our product and its features &U.S.P

What is the name of your

product?
Enlist its features.
What is going to be
yourU.S.P

Product and its features &U.S.P

(Cont.)

Page 8 -Range of
product

Does your product have any

range ?
Give details and its features

Range of
product(Cont.)

Page 9 Permission and

Licences

What permission
and licences would
be required to make
the product

Page 10- Label of product

and social message

Draw the label of

product
Both front and Back
Draft a social message
for your label.

This label
can be
pulled
out

Front side of
Label

Back side of
Label

Page 11- Tagline and Logo

of product

Brief reason for

design of logo and its
significance
Draw the logo of
product
Brief reason why
taglines are used for
products
Draft a tag line

Tagline and Logo of product

(Cont.)

Page 12- Selling price and

profit margins of competitors

Strategy followed by you

competitors for setting selling
price
Give reference of Appendix no.
Make table to be put in end
under Appendix

Selling price and profit

margins of competitors (cont.)

Draw
diagrams
where ever
possible

Page 13- Pricing of our

Product

What factors are you

considering for setting
selling price
Give reference of Appendix
no.
Make table to be put in end
under Appendix

Pricing of our
Product(Cont.)

Page 14- Packaging

Importance of
packaging
Types of PackagingPrimary, secondary &
transportation
Material used or any
innovation in
packaging

Packaging (Cont.)

Page 15 -Grading and

Standardisation

Page 16 -Channels of
distribution

Importance of Channels
of distribution
Which channel level will
you use- Zero, One , Two
or three level
Reason for selecting
particular level
Make diagram

Channels of distribution
(Cont.)

Page 17 -Warehousing

Importance of warehousing in
brief
Number of warehouses
Location of warehouses
Own warehouses or rented

Warehousing (Cont.)

Page 18 - Transportation

Page 19 Promotion

Ways of promoting your

product
Explain how will you use
4 elements of
Promotion: Advertising,
Personal Selling, Sales
promotion and Public
Relations

Page 20 -Promotion schemes

Any Promotion
schemes for
(i) The wholesaler
(ii) The retailer
(iii) The consumer

Page 21 -Observations and

Findings

Page 22 -Conclusion

Suggestions
Future scope of
study

Page 23 - Appendix

Includes all
tables
questionnaires
used for study
bibliography

Questionnaires (Cont.)

Price tables

Bibliography

Page 24 - Teachers
observation

This project will give

you basic idea .
You can use your
own creativity and
modify it according
to your requirement
and according to
product selected.

The total length of the

project will be of 25 to
30 pages.
The project should be
handwritten.
The project should be
presented in a neat
folder.

Compiled by Mamta Narula