ActionPlan - AP Horticulture - Rabo Bank

National Horticulture Mission
Action Plan for Andhra Pradesh
Prepared by
Rabo India Finance Pvt. Ltd
for
Ministry of Agriculture
Government of India
September 2005
NHM - Action Plan for Andhra Pradesh
Table of Contents
1. Introduction.3
2. Potential of Horticulture in Andhra Pradesh ....5
3. Existing and Potential Market Linkages.12
Food Parks
AEZs
Mandis
Processing units
Pack houses and cold storages
4. Selection of Crops for intervention and rationale..18
5. Prioritization of crop clusters.. 20
6. Recommended Action Plan for 2005-06 Andhra Pradesh..26
7. Summary plans for three years.. .37
Rabo India
Chapter 1
Introduction
1.1 Background
Background
Rabo India was appointed by Ministry of Agriculture to review action plan submitted by the state.
Ministry of Agriculture circulated operational guidelines to the States detailing Mission objectives,
structure, procedures for approval and implementation, ongoing schemes, mission intervention
and management and Overall targets under NHM. Based on the guidelines, states have submitted
their reports.
The objective of the review is to develop a demand driven approach for horticultural products.
The review included the following:
Identification of Market linkages of production areas in each of the states with

o
Agri Export Zones
Food Parks
Existing processing facilities
Terminal Markets
Existing mandis
Ports
Mapping of production clusters of various horticultural crops with markets
Prioritization of crops and clusters
Identification of quality and varietal issues as per the market needs
Identify missing links between farmers and processors, traders and retailers
1.2 Methodology
Rabo discussed the initial plan with state horticulture department. It was followed by collection of
data for mapping market linkages (Food Parks, AEZs, Processing facilities, pack houses, cold
storages, mandis). Rabo held discussions with other stakeholders including processors with
facilities in the state and traders in mandis. Rabo also used its existing databases and international
network.
Rabo India
1.3
1.3 Guiding Principals under NHM
The horticulture sector has contributed significantly to GDP in agriculture (28.5 per cent from 8.5
per cent area). The objective of the National Horticulture Mission is to double the horticulture
production, i.e. to achieve a production of 300 million tonnes by 2011-12.
The
Mission
would
adopt
an
end-to-end
approach
covering
production,
post
harvest
management, processing and marketing to assure appropriate returns to growers/producers;

promote Research and Development (R&D) of technologies for production, post-harvest
management and processing in potential belts/clusters; Enhance acreage, coverage, and
productivity in potential belts/clusters; Adopt a coordinated approach and promote partnership,
convergence and synergy among R&D, processing and marketing agencies in public as well as
private sectors, at all levels; promote, where appropriate, National Dairy Development Board model
of cooperatives to ensure support and adequate returns to farmers; Facilitate capacity-building
and Human Resource Development. State and sub-state level structures will be evolved, keeping in
view the need for getting adequate returns for the produce of the farmers and eliminating
middlemen to the extent possible.
Rabo India
Chapter 2
Potential of Horticulture in Andhra Pradesh
2.1 Background
Andhra Pradesh is the fifth largest state in the country both in area and population. The state has
23 districts classified under 3 regions, viz. Telangana (10 districts), Coastal (9 districts) and
Rayalaseema (4 districts). Except Hyderabad, all remaining 22 districts are categorised as rural
districts (Refer Exhibit 2.1 (A). The State has 1112 mandals with 26586 villages.
Exhibit 2.1 (A) - District wise map of Andhra Pradesh state
The state can be divided into three distinct

physical regions. The coastal plains, which
consist of the best agricultural lands, covers
about 35% of the area and comprises reverine
and coastal alluvial and red soils with the
altitude rising upto 150m above mean sea level.
The peninsular plateau covers 52% of the area
and lies within an altitude of 150-600m. It
comprises numerous hills, seasonal streams
and tanks. The Eastern Ghats account for 13%
of the area, with altitudes ranging between 600
to 900 m and covered by forests and a series of
broken hills and ridges
Agriculture contributes 12.9% of the State GDP and employs 62% of the total workforce. The net
sown area is 37% of the total Geographic area (compared to the National average of 46%). The
Gross cropped area is 123 lakh ha with a cropping intensity of 122. Small and marginal farmers
account for 83% of land holdings and 46% of operated area. Irrigation covers 35% of the net sown
area while the remaining 65% of the net sown area is rainfed.
Andhra Pradesh with high geographical diversity, seven agro-climatic zones, varied soil types and
good irrigation resources is better placed for production of various horticultural crops.
Horticulture contributes to approximately 4% of the state GSDP. Horticulture crop covers 13% of
Rabo India
the gross cropped area in the State. The area under Horticulture is 16 lakh Ha, with an annual
production of 118 lakh tonnes as seen in Exhibit 2.1 (B).
Exhibit 2.1 (B) Production summary of Horticulture crops

Crop Category
Area (In Ha)
Production
(In M.Ts)
Fresh Fruits
6,55,968
75,80,172
Plantation Crops
2,94,498
2,07,695
23,367
4,56,748
2,25,184
26,91,901
Tuber Crops
Vegetables
Flowers Loose
Cut Flowers
Spices
Medicinal & Aromatic Plants
TOTAL
11,500
49,152
1,401
60.96 Lakh Nos
3,67,246
5,82,795
2,893
4,050
15,97,263
118,23,487
+ 60.96 Lakh Cut Flowers
2.2
2.2 Production strengths of Andhra Pradesh in Horticulture
As seen in Exhibit 2.2, Andhra Pradesh ranks first in the production of Mango, Chillies, Turmeric,
Sweet Lime and Papaya
Exhibit 2.2 Production strengths of Andhra Pradesh

Name of the Crop
Rabo India
All India Rank
Mango, Chillies, Turmeric, Sweet Lime, Papaya
Lemons / Lime, Coriander, Pomegranate, Loose flowers
Cashew
Sapota
Banana, Guava, Grapes, Ginger
2.3
2.3. Production of various Horticultural crops
A) Fruits
Mango, Sweet Orange and Banana are the leading fruit crops in Andhra Pradesh and account for
over 86% of the area under fruit and over 77% of the total fruit production
Exhibit 2.3
2.3 (A) Fruit (Area and Production)
Area (000 Ha)
Production (000 Tonnes)
Total = 656
Papaya, 9
Total = 7580
Sapota, 108
Sapota, 11
Papaya, 660
Others, 20
Lemon /
Lime, 50
Others, 239
Lemon /
Lime, 693
Mango,
3217
Banana, 53
Banana,
1224
Mango, 402
Sw.
Orange, 111
Sw.
Orange,
1439
Exhibit 2.3
2.3 (B
(B) Fruit (Main
(Main Production areas)
FRUIT
MAIN PRODUCTION AREAS
Mango
Chittoor, Krishna, Vizianagaram, Khammam, Cuddapah, West Godavari
Sweet Orange
Nalgonda, Prakasam, Ananthpur, Karimnagar
Banana
East and West Godavari, Guntur, Vizianagaram, Cuddapah, Kurnool
Papaya
Cuddapah, Ananthpur, Prakasam
Lemon / Lime
Nellore, Cuddapah, West Godavari, Nalgonda
Sapota
Guntur, Prakasam, Ananthpur
B) Vegetables
The major vegetables grown in the state are Tomato, Onion, Tapioca, Brinjal and Bhendi. There is
an opportunity to increase productivity through replacement of local varieties with hybrids, cluster
approach for seasonal vegetable cultivation, quality improvement through improved pre harvest
management practices such as integrated nutrient management, integrated pest management, etc.
The major crops where hybrid varieties are cultivated include Tomato and Bhendi.
Rabo India
Exhibit 2.3
2.3 (C
(C) Vegetables (Area and Production)
Area (000 Ha)
Total = 249
Others, 61
Total = 3149
Tomato,
77
Others, 511
Beans, 82
Tomato,
925
Gourds, 92
Cucumber,
97
Beans, 14
Bhendi,
228
Bhendi,
29
Brinjal, 19
Onion, 436
Brinjal, 387
Onion, 29
Tapioca,
389
Tapioca,
19
Exhibit 2.3
2.3 (D
(D) Vegetables (Main Production areas)
areas)
VEGETABLE
Tomato
Kurnool, Chitoor, Rangareddy, Prakasam
Onion
Kurnool, Medak, Cuddapah. Mahabubnagar, Rangareddy
Tapioca
East Godavari
Bhendi
Kurnool, Krishna, Warangal, Vizag, Nalgonda
Brinjal
Vizag, East Godavari, Nizamabad, Rangareddy, Ananthpur. Krishna
Beans
Vizag, Medak, Nizamabad, Rangareddy
C) Spices
Andhra Pradesh ranks first in the area, production and productivity of Chilli and Turmeric. The
other important spice crops are Garlic, Ginger, Coriander and Black Pepper.
Exhibit 2.3
2.3 (E
(E) Spices (Area and Production)
Area (000 Ha)
Total = 367
Total = 583
Others, 10
Others, 64
Coriander,
49
Coriander,
34
Chillies,
250
Turmeric,
58
Chillies,
250
Rabo India
Turmeric,
234
Exhibit 2.3
2.3 (F
(F) Spices (Main Production areas)
areas)
SPICES
Chillies
Guntur, Krishna, Warangal, Khammam, Prakasam
Turmeric
Nizamabad, Adilabad, Karimnagar, Warangal
Coriander
Kurnool, Cuddapah, Ananthpur, Prakasam
Tamarind
Ananthpur, Chittoor
D) Flowers
The traditional flowers grown in the state are Rose, Jasmine, Crossandra, Chrysanthemum,
Marigold, Tuberose, etc. There has been a significant increase in the demand for cut flowers of
crops such as Gerbera, Carnation, Anthurium.
Exhibit 2.3
2.3 (G
(G) Cut Flowers (Area and Production)
Production)
Cut
Cut flowers
Area
Production
(Ha)
(Lakh Nos)
Nos)
Rose
1382
57.11
Gladiolus
19
3.85
Exhibit 2.3
2.3 (H
(H) Loose Flowers (Area and Production)
Area (000 Ha)
Total = 11.5
Total = 49.1
Chrysanth
emum, 0.6
Others, 3.5
Others, 0.6
Marigold,
1.7
Marigold,
8.7
Crossandr
a, 3.3
Crossandra,
9.9
Jasmine,
20.7
Jasmine,
5.2
Rabo India
Chrysanthe
mum, 6.3
Exhibit 2.3
2.3 (I
(I) Flowers (Main production areas)
areas)
FLOWERS
Loose flowers
Crossandra
Ananthpur, Kurnool
Jasmine
Ananthpur, Kurnool, Rangareddy, Guntur, Vishakapatnam
Marigold
Rangareddy, Nellore, Kurnool
Chrysanthemum
Chittoor, Cuddapah, Rangareddy
Cut flowers
Rose
Rangareddy, Nizamabad
Gladiolus
Medak, Rangareddy, Nizamabad
2.4
2.4 Consumption
Consumption of Horticultural products in Andhra Pradesh
The consumption of Fruits and Vegetables is growing at a faster rate as compared to other food
products as seen in Exhibit 2.4
Exhibit 2.4 - Consumption of Food Products in Andhra Pradesh (Rs. Crores) at 1993
1993993-94 prices
1996
1997
1998
1999
2000
2001
2002
CAGR (%)
Cereals, gram
7179
8279
8736
10254
9845
10630
10743
7%
Pulses
1324
1370
1579
1742
1611
1739
1844
6%
Milk & milk products
2455
2872
3077
3143
3437
3513
3534
6%
Edible oil
1638
1675
1751
1661
1705
1944
2267
6%
Meat, egg, fish
1309
1788
1791
2003
2388
2071
2589
12%
Vegetables
1552
1985
1870
2535
2598
2794
2953
11%
Fruits(fresh)
395
509
428
603
804
674
779
12%
Fruits(dry)
90
217
151
186
177
203
254
19%
Sugar
485
611
631
671
693
705
718
7%
Salt
76
82
84
110
107
110
121
8%
Spices
935
1012
1029
1392
1204
1329
1385
7%
Beverage etc.
1603
2013
1717
2751
3189
3032
4259
18%
Food total
19039 22414 22843 27051 27759 28744 31447
Source: NSSO, Rabobank Analysis
Rabo India
10
9%
2.5 SWOT analysis Horticultural Scenario

Scenario in Andhra Pradesh
Weaknesses
Strengths
The state has abundant sub soil water reserves
There exists a good network of nurseries /seed
agencies
The
farming
community
is
fairly
educated
and
There has been a spread and prevalence of new high-
There are inadequate programmes for waste land

utilization
The Horticulture sector has been treated as focus area

by the State Government.
There is a lack of proper regulation in plant material

supply
tech technologies
state
enterprising
There is inadequate power supply in many parts of the
The number of Leaf Analysis Laboratories is not found

to be adequate
There is a lack of focus on post harvest management

and facilities like cold storage, pre-cooling and waxing
centers, processing units etc.
The marketing channels are not well developed
This is no focus on farmer training programmes
for
horticulture.
Opportunities
Threats
Large tracts of drylands / rainfed areas / wastelands
can be utilized for promotion of horticulture.
limit the productivity of horticultural crops
There is an opportunity to set up processing industries

for horticultural crops on the back of improved post
harvest practices
There are export opportunities which can be tapped flowers to EU, Mango to Far East, Banana to Middle East
Rabo India
The increase in the soil and water salinity levels could
11
There are wide fluctuations in market prices and the

price discovery mechanism is not transparent
Chapter 3
Existing and potential market linkages
Horticultural crops being perishable in nature are subject to post harvest losses. Factors like
respiration, ethylene production, evaporation, temperature and relative humidity affects the
keeping quality of these products. Post harvest facilities from production linking to the market and
consumption points help in the reduction of losses due to wastage. The existing market
infrastructure in post harvest facilities like cold storage and the avenues for sale in terms of
market and mandi linkages are discussed in detail in this chapter. Agri Export Zones (AEZs) are
promoted with the objective of promoting exports of agricultural produce from selected areas of
productivity prominence, while food parks provide an opportunity of increasing processing
capabilities in the state. The AEZs and the Food Parks are two important linkage points which helps
in absorption of Fruits and Vegetables for further value addition.
3. 1 Food Parks
At present there are no food parks in the state.
There are three food parks which have been
proposed in the state. The details of the proposed food parks are shown in Exhibit 3.1. The
location of the food parks are in the key production areas for the respective crops.
Exhibit 3.1 - Proposed Food Parks in Andhra Pradesh

Turmeric prodn tonnes - % of state
Nizamabad 16%
Karimnagar - 25%
Chillies prodn tonnes - % of state
Guntur - 67294 (27%)

Prakasam - 18441 (7%)
Acid Lime prodn tonnes - % of state
Proposed Food parks
Rabo India
12
Cuddapah 92419 (13%)

Ananthpur - 24674 (4%)
Nellore 373773 (54%)
Prakasam 13621 (2%)
3.2 Agri Export Zones (AEZ)

(AEZ)
In Andhra Pradesh, five Agri Export Zones have been set up in line with the policy of the
Government of India. The major activities of the AEZ are extensive pre and post harvest training
programmes, adoption of IPM agri information system, setting up of processing industries,
convergence of facilities available under various departments and organizations. The location an
and focus crops for each of the AEZs is shown in Exhibit 3.2.(A)
Exhibit 3.2 (A) Location and Focus crops of AEZs in Andhra Pradesh
No
Agri
Agri Export Zones
Crops covered
Project Cost
Districts Covered
(Rs. in Crores)
1
AEZ-Hyderabad
Grapes, Mangoes
57.21
Rangareddy, Mahaboobnagar, Medak
AEZ-Vijayawada
Mangoes
17.90
Krishna
AEZ-Chittoor
Mango Pulp, Vegetables
91.40
Chittoor
AEZ-Hyderabad
Gherkins
20.05
Rangareddy, Mahaboobnagar,Medak, Nalgonda,

Ananthpur, Karimnagar, Warangal
AEZ-Chillies
Chillies
20.32
Guntur
AEZ Grape, Mango

Rangareddy, Mehboob
Nagar,
AEZ Mangoes
Vijaywada
AEZ - Gherkins
(Rangareddy, Mehboob
Nagar,
Medak, Nalgonda,
Ananthapur,
AEZ Chillies
Guntur
AEZ Mango Pulp /Fresh & Processed Vegetable

* 2003-04 data
Chittoor
The support provided to various AEZs and the impact on Exports is shown in Exhibit 3.2 (B). There
has been a significant increase in exports from AEZ Chittoor and AEZ for Gherkins.
Rabo India
13
Exhibit 3.2 (B
(B) Support provided to AEZs and impact on exports
Location (Districts)
Focus
Support
Hyderabad
Grape,
Training programmes(120 Nos/5000 No.farmers).
(Rangareddy,
Mango
Additional Area under Grapes and Mango.( 2400 Ha)
Mehboob Nagar,
Exports (Rs Cr)

Pre AEZ
Post AEZ
14.4
23.67
12.0
29.5
1.02
2.75
76.5
337.6
Area under Drip Irrigation.(2100 Ha.), Shade net (2.00
Medak)
lakh sq.mt), Plastic crates(32,450 Nos), Cold storage (2

Nos).
Pack house (1), EurepGap certification Ten (10) Grape
growers.
Hyderabad
Gherkins
Printed and supplied literature (10,000 Nos), Plastic crates
(Rangareddy,
(2500 Nos), Drip Irrigation (60 Ha), HACCP, ISO Kosher
Mehboob Nagar,
Certification.
Medak, Nalgonda,
Ananthapur,
Karim Nagar,
Warangal).
Vijayawada
Mango
(Krishna)
Training programmes (124Nos/4500 farmers),

Additional Area under Mango.( 210 Ha)
Area under Drip Irrigation.(135 Ha.), Plastic crates(13000
Nos),
Pack house (17 Nos).
Chittoor
Mango
Training programmes(165 Nos,/8206 No.farmers),
Pulp /
Area under Drip Irrigation.(1490 Ha), Plastic crates (1.06
Fresh &
lakhs), Cold storage (1 Nos), Intermediate ripening sheds
Processed
(54 Nos), LETP (34 Nos) HACCP Certification (33 Nos), New
Vegetable
processing units (10 Nos), Aseptic packaging (2 Nos) etc.
3.3 Mandis
There are 299 Agriculture Market Committees constituted under the Act in the state with 870
notified markets. Of these, 39 markets have been notified exclusively for fruits and vegetables as
shown in Exhibit 3.3
A network of 107 Rythu Bazars (Growers markets) has been established in the state and on an
average 14000 Quintals of vegetables valued approximately Rs. 11 crores are sold every day. The
wholesale prices of the commodities are collected daily and communicated to Rythu Bazars.
The APMC Act has been amended and a new clause for contract farming and private investments
has been inserted (May 2005). This would lead to the setting up of more crop specific markets in
rural, semi urban and urban areas.
Rabo India
14
NDDB has entered into an MOU with the State Government for establishing one or more Auction
Centres across the state for fruit and vegetables. The estimated investment, depending on the
feasibility, is over Rs.100 crores. The locations identified for the feasibility study are Hyderabad,
Ananthapur, Vijayawada and Visakhapatnam.
Exhibit 3.3 Dedicated Horticulture Markets
Vegetables
Vegetables / Fruits
Vegetables
Vegetables
Banana (2), Mango
Vegetables (5)
Vegetables (5), Fruits (1)
Limes / Banana
Vegetables (2)
Vegetables (2)
Tomato
Vegetables
Vegetables, Lime
Tomato (6), Mango (2), Vegetables (2)
3.4 Processing units
There are 157 fruit and vegetable processing units in the state mainly in the small and medium
sector. Some of the processors are also manufacturer exporters (Refer Case study on Mango
processing units in Chittoor District).
Exhibit 3.4 (A) - Chittoor Case study

There are 45 processing units in the Chittoor belt. The exports from the Chittoor belt are
estimated at ~ 60000 tonnes of cans and ~15000 tonnes of Aseptic per year. The main variety
processed is Totapuri which is sourced from Chittoor / Cuddapah district in AP and from North
Arcot and Dharmapuri districts in Tamil Nadu. Good quality alphonso is usually sourced from
Maharashtra. Some of the players also process Papaya from September to November and Guava
from November to March. At present, the supply of guava is not adequate to meet processing
requirements.
Rabo India
15
Except for a few large players, almost all units work on contract basis. The larger players are
Foods and Inns and Parle, who have both aseptic as well as canning operations. Typical job work
charges for processed mango pulp (Rs per tonne) are 2200, 4500 and 6000 for Cans, Aseptic
packaging and Concentrates respectively. The smaller players do not have the financial muscle to
invest in raw material procurement e.g. to export 1 container of canned totapuri mango pulp (18.6
tonnes) around 37 tonnes of mango would be required. Assuming a price of Rs 6 per kg, this
works out to a requirement of over Rs 2 Lakhs. The typical investments for setting up a canning
unit is Rs. 2 Crore (10 tonnes / hr) and for an aseptic unit is Rs. 4-5 Crore (5 tonnes / hr)
There is no reliable source of information regarding production /availability of mango during the
season - wholly governed by market rumours. Contract farming / backward linkages of corporates
with farmers will ensure better prices for the farmer and lower price fluctuations
Exhibit 3.4 (B) Processing units for Fruits and Vegetables
Chilli /Spices (6)
Seeds (1), Cocoa (1), Onion /Chillies (1)

Cashew (1)
Chilli (2), Tissue Culture (1), Seeds (4), Spice 1 , Grape (2),
Pickles (3), Mushrooms (4),Fruit Pulp (2), Cocoa (3),
Cashew (6)
Cashew (5)
Seeds (1)
Spices (1), Pickles (1), Fruit and Veg (2)

Fruit pulp (2), Seed (1)
Mango pulp (1)
Citrus (1), Mango(1), Pickles(1)
Fruit Pulp (61), Gherkins (2), Tamarind (1), Gum products (1)
Rabo India
16
3.5 Pack houses and Cold Stores
3.5.1 Pack Houses

At present there are 21 pack houses in the state which are used for the sorting, grading and
packing of grapes, pomegranates /sweet oranges, mango and vegetables. A total of 80 pack
houses have been proposed for 2005-06.
Exhibit 3.5 (A) Proposed

Proposed pack houses for Horticultural crops
Mango (3)
Mango (1)
Pack houses proposed 80
Mango (1)
Mango /
Vegetables (5)
5
Vegetables (3)
Vegetables /Grapes / Mango (8)

Vegetables / Grapes (4)
Sweet Orange (5)
Mango / Vegetables (12)
Chillies / Vegetables (5)
Mango / Acid Lime (4)
Mango / Sweet Orange /

Banana (8)
Pomegranate /
Sweet Orange (8)
Mango / Vegetables (6)
3.5.2 Cold stores

The current capacity of cold stores is 8570 tonnes. This is proposed to be increased by 40000
tonnes by adding a total of 8 cold stores across the state in 2005-06
Exhibit 3.5 (B) Existing and Proposed cold stores for Horticultural crops
(1)
(3)
(1)
(2)
Grapes, Mango, Vegetables (1)
Pomegranate /Sweet
Orange (2)
Fresh mangoes / Vegetables (1)

(1)
(1)
Chillies (1)
(1)
Current, 8570 tonnes

8 Cold storages planned
40000 tonnes
Orange (1)
(2)
Rabo India
17
Chapter 4
Selection of Crops for intervention and rationale
The focus crops were selected on the basis of the following parameters
Market linkages (existing and potential)
Production advantage potential in the domestic market
Export potential
Exhibit 4.1 Market linkages and potential for focus
focus crops
Focus crops
Market Linkages
Food
AEZ /
Parks Export
Mango
Mandis
Processing
Units
Sweet Orange
Ref. vans / Pack
Domestic
Market Potential
Export Potential
houses
Papaya
Pomegranate
Sapota
Cold Storages /
Banana
Coriander
Loose flowers
Cashew
Turmeric
Exhibit 4.2 Focus crops and rationale

Focus
Focus Crop
Share of All India
Rationale / Oppurtunity
Production (Rank)
Mango
24% (1)
Increase production to cater to domestic and export demand

Increase exports (fresh and processed) link to 2 AEZs present in the state
Improve productivity through replacement /rejuvenation
Papaya
45% (1)
Consolidate presence in domestic market - improved post harvest practices

Increase processing (during off season for mango pulp) and exports
Sweet
54% (1)
Orange
Strong domestic market for sweet oranges from AP.

Thrust on exports through improvement in pre and post harvest practices.
Pomegranate
13% (2)
Consolidate presence in domestic market and increase focus on exports
Sapota
12% (4)
Consolidate presence in domestic market and explore export opportunities
Rabo India
18
Focus
Focus Crop
Share of All India
Rationale / Oppurtunity
Production (Rank)
Banana
8% (5)
Improve agronomic practices (Tissue culture, post harvest practices)

Increase focus on processing and exports
Turmeric
57% (1)
Consolidate presence in domestic market (linked to food park) and increase

exports (rhizome and processed)
Coriander
10% (2)
Develop into the sourcing hub for southern India

Increase export focus of value added products (oleoresins, essential oils)
Loose
25% (2)
Increase focus on exports through high value flowers
flowers
Cashew
Adopt integrated crop management / thrust on high-tech agriculture

18% (3)
Increase domestic production (reduce dependence on imports) to cater to

the increasing demand for the processing industry
Increase exports of processed cashew kernels (growing demand in
international markets)
Exhibit
Exhibit 4.3 Focus crops and districts
District
Mango
Sweet
Orange
Sapota
Pome granate
Banana
Cashew
Loose
Flowers
Papaya
Srikakulam
Coriander
Turmeric
Total
Vizianagaram
Visakhapatnam
East Godavari
West Godavari
Krishna
Guntur
Prakasham
Nellore
Chittoor
Ananthapur
Cuddapah
Kurnool
Mahabubnagar
Rangareddy
Nalgonda
Khammam

8
5
7
Warangal
Medak

Karimnagar
Nizamabad
Adilabad
Total
10
Focus NHM Districts marked in bold
As seen in Exhibit 4.3, 12 districts (out of 23) have been shortlisted for the NHM programme
based on their respective production strengths and potential for further development.
Rabo India
19
Chapter 5
Prioritization of crop clusters
5.1 Focus Crops and Clusters
a) Mango cluster
West
Godavari,
Khammam,
Cuddapah,
Rangareddy,
Mahabubnagar,
Prakasam,
Kurnool, Nalgonda
Area Expansion 4500 Ha
Rejuvenation / Replacement 7000 Ha
IPM / INM proposed 13000 Ha, Organic Farming 600 Ha
Varieties Banganapalli, Totapuri, Mallika, Amrapali, Manjira,

Himayath
Post harvest infrastructure proposed within cluster

o
3 Refrigerated Vans, 3 Cold storages , 30 Pack houses
AEZ linkage Rangareddy district, Chittoor and Krishna districts
b) Sweet Orange cluster

- Guntur, Prakasam, Ananthapur, Cuddapah, Kurnool, Mahabubnagar, Rangareddy, Nalgonda
Area Expansion 4500Ha,
Rejuvenation / Replacement 5000 Ha
IPM / INM proposed 8000 Ha, Organic Farming 500 Ha
Varieties - Sathgudi, Batavian

4 Refrigerated vans, 6 Cold storages, 38 Pack houses
Rabo India
20
c) Papaya
Papaya cluster
- Guntur, Prakasam, Ananthapur, Cuddapah, Rangareddy, Mahabubnagar
Varieties - Co-1, Co -2, Taiwan varieties
Post harvest infrastructure propsosed within

cluster
d) Pomegranate cluster
- Ananthapur, Mahabubnagar
Varieties - Bhaguva, Mridula, Ganesh,

o
Rabo India
Refrigerated Van - 1 ,Cold storage 1, Pack houses 12
21
e) Sapota cluster
- West Godavari, Guntur, Prakasam, Cuddapah, Kurnool, Mahabubnagar
Varieties - Pala, Kalipatti, PKM-1&3

o
25 Pack houses
f) Banana cluster
- West Godavari, Guntur, Cuddapah, Ananthapur, Kurnool, Rangareddy, Khammam, Nizamabad
Varieties Grand Naine, G-9, Dwarf Cavendish, Robusta

39 Pack houses
Rabo India
22
g) Turmeric cluster
- Srikakulam, Guntur, Cuddapah, Rangareddy, Nizamabad
Varieties - Mydukur, Tekurpeta, Duggirala, Jagityal, PS10, Armoor, Kothapeta, Kasturi,
IPM /INM Turmeric 5000 Ha
Organic farming 400 Ha
h) Coriander cluster
- Prakasam, Cuddapah, Ananthapur, Mahabubnagar, Nalgonda
Rabo India
Varieties - Sindu, Sadana, Swati, D.H.-5, E.C 232666
Organic farming 400 Ha
23
i) Loose flowers cluster

cluster
- Srikakulam, West Godavari, Guntur, Prakasam, Rangareddy, Mahabubnagar, Cuddapah,
Ananthapur, Khammam, Kurnool
Marigold 500 Ha, Chrysanthemum 600 Ha, Asters

400 Ha, Jasmine 500 Ha

o
4 Cold storages
j) Cashew cluster
- Srikakulam, West Godavari, Khammam, Guntur, Prakasam
Rabo India
Replacement / Rejuvenation 3000 Ha
Varieties - BPP-1 to 9
Linkage to processing units in West Godavari, East

Godavari and Vishakapatnam districts
24
5.2 Summary of Investments required along

along the chain
Mango
Area
Requirement
Source of planting
Expansion
of planting
material
(Ha)
material
4500
4.5 L
IPM / Organic
INM
(Ha)
(Ha)
Hortilculture farms - 13000
600
Acharya NG Ranga
4500
12.5 L
Pack Houses
Khammam,
Prakasam,
Kurnool,
Nalgonda
Rangareddy,
Nalgonda
Rangareddy,
Nalgonda
Cuddapah,
University,
Mahabubnagar
Integrated Tribal
8000
Reefer Vans
Rangareddy,
Agricultural
500
Area Development
Orange
Cold
storage
Dept. of Horticulture,
Sweet
Within cluster
Nurseries,
Guntur,
Ananthapur,
Prakasam,
Ananthapur,
Guntur,
Ananthapur,
Kurnool,
Private Nurseries
Mahabubnagar, Rangareddy,
Rangareddy,
Cuddapah,
Nalgonda
Nalgonda
Nalgonda
Rangareddy
Pome -
1800
7.2 L
--
--
Ananthapur
granate
Sapota
Ananthapur
Ananthapur
Mahabubnagar
1250
--
1.25 L
--
--
Guntur,
--
Mahabubnagar
Cuddapah,
Banana
6000
168 L
Government TC labs,
--
--
--
Private TC companies
Cuddapah,
--
Guntur,
Ananthapur,
Khammam
Rangareddy,
Nizamabad
Papaya
1500
IIHR Bangalore
--
--
--
TNAU
Guntur,
--
Cuddapah,
Ananthapur,
Rangareddy,
Mahabubnagar
Turmeric
3900
9750 MT
AP State Seed
5000
400
45 MT
7 Lakh grafts Horticulture
department nurseries
Regional Cashew
Nurseries of ICAR
State Agricultural
Universities (SAUs)
NRC Puttur (TN)
Rabo India
3000
Cashew
3500
Drying
Agriculture University
3500
Coriander
pans,
Acharya N G Ranga
Cashew
3900
Cooking
Corporation,
3000
Turmeric
drums,
Development
Coriander
Polishing
25
Yards
--
400
--
--
Chapter 6
Recommended Action Plan for 20052005-06 Andhra Pradesh
6.1 Production and distribution

distribution of planting material
It is proposed to set up 11 Model Nurseries (More than 4 Ha) in the Public sector. The locations
and focus crops are indicated in Exhibit 6.1 (A). Each of these nurseries would have a capacity of 4
lakh numbers of planting material per year.
Exhibit 6.1 (A) - Model Nurseries (Public Sector)
Mango
Mango
,
Cashew
Mango
Pomegranate,
Mango,
Cashew
Sapota, Mango
Sapota, Sweet Orange,
Mango
Pomegranate, Mango
(2)
Mango , Sweet Orange
It is also proposed to set up 40 small nurseries in the private sector. The locations and the focus
crops are indicated in Exhibit 6.1 (B). Each of these small nurseries would have a capacity of
60,000 80,000 numbers of planting material per year.
In addition, Rehabilitation of existing Tissue culture Lab at Hyderabad is proposed (Public sector)
and financial assistance has been sought for the same. In order to meet the huge demand and also
to supply quality plant material it is proposed to increase the production capacity of both the
Tissue Culture Laboratories (Hyderabad, West Godavari) to 1 million plants per annum by
strengthening them with additional Infrastructure like Growth Racks, Laminar Air Flows, Sterilizers.
Rabo India
26
Exhibit 6.1
6.1 (B) Small Nurseries (Private Sector)
6 - Cashew
4 - Mango
4 - Mango
and Sapota
ed
6 Mango
4 - Cashew
4 Pomegranate,
Mango
2 Sapota, Mango, Papaya
4 - Mango, Sapota, Sweet Orange
2 Mango, Sweet Orange,
Papaya
4 - Mango ,
Pomegranate,
Papaya
The total financial assistance sought for Production and distribution of planting material (all
components) in 20052005-06 is Rs 266 lakhs.
6.2 Establishment of new gardens / Area Expansion
It is proposed to undertake area expansion in 31950 Ha in 2005-06, across 10 horticultural crops

in Andhra Pradesh. The district wise break up is provided in Exhibit 6.2. The total financial
financial
assistance sought for establishment of new gardens in 20052005-06 is Rs 3131.36 Lakhs
Exhibit 6.2 Summary of Area Expansion (District wise)

District
Srikakulam
West Godavari
Guntur
Prakasham
Ananthapur
Cuddapah
Kurnool
Mahabubnagar
Rangareddy
Nalgonda
Khammam
Nizamabad
Total
Rabo India
Mango
500
550
600
500
700
500
600
550
4500
Sweet
Pome Loose
Sapota
Banana Papaya Cashew
Coriander Turmeric Total
Orange
granate
Flowers
700
50
500
1250
100
900
900
185
2585
500
250
500
100
550
120
1100
3120
700
200
200
550
175
1500
3875
500
900
1500
500
200
400
4000
800
250
1600
500
200
500
800
5250
600
200
700
180
2180
550
250
900
100
375
300
3175
350
400
100
440
500
2290
500
300
1400
100
800
75
1525
300
1000
1300
4500
1250
1800
6000
1500
3500
2000
3000
3900
31950
27
6.3 Rejuvenation / replacement of senile gardens
There are large plantations under Mango, Citrus, and Cashew which are developed with seedlings
and their yields are very poor. Hence it is proposed to replant existing gardens in phased manner
with high quality grafts / buildings or by top working and canopy management of plantations with
heavy manuring for productive yields. It is estimated that the area under senile gardens is over
80000 Ha for Mango, 30000 Ha for Sweet Orange and 45000 Ha for cashew, thereby necessitating
replanting / rejuvenation at the earliest.
It is proposed to undertake rejuvenation /replacement of senile gardens in 15000 Ha in 2005-06,

for Mango, Sweet Orange and Cashew. The district wise break up is provided in Exhibit 6.3. The
total financial assistance sought in 20052005-06 is Rs 2250 Lakhs
Exhibit 6.3 Summary of Rejuvenation /replacement (District wise)
District
Srikakulam
West Godavari
Guntur
Prakasham
Ananthapur
Cuddapah
Mahabubnagar
Rangareddy
Nalgonda
Khammam
Total
Mango
500
1000
Sweet Orange
500
500
1000
700
700
600
1500
7000
800
500
1000
500
700
500
Cashew
800
1000
600
400
5000
1200
3000
Total
1300
2800
500
1500
1000
1700
1200
700
1200
3100
15000
6.4 Protected Cultivation
The district wise break up is provided in Exhibit 6.4. The total financial assistance sought in 2005200506 for all initiatives under protected cultivation is Rs 55.92 Lakhs
Exhibit 6.4 Initiatives under protected cultivation - (District wise)

Green Houses
Mulching
Shade net
Plastic Tunnel
(sqmt)
(Ha)
(sqmt)
(sqmt)
West Godavari
30
10000
20000
Guntur
10
10000
10000
Prakasam
10
District
10000
Cuddapah
15000
10000
Ananthapur
10000
20000
5000
10000
Mahaboobnagar
Rabo India
5680
20
28
District
Green Houses
Mulching
Shade net
Plastic Tunnel
(sqmt)
(Ha)
(sqmt)
(sqmt)
5680
20
25000
10000
10
15000
10000
Rangareddy
Nizamabad
Khammam
10000
TOTAL
11360
100
100000
100000
6.5 IPM / INM
The essence of the integrated nutrient supply is the combined use of inorganic, organic and biofertilizers in order to sustain the productivity of the crops. Moreover, with increasing area
expansion, crops are prone to various diseases and pests e.g. oily spot on Pomegranate,
phytopthora on Citrus etc.. It is essential to promote Integrated Pest Management/INM, as residue
levels of pesticides are a limiting factor for export. The use of IPM can help in reducing residue
levels as well as cost of cultivation. Trainings and demonstrations will be conducted for
dissemination of the technology. The assistance will also be provided for establishment of bioagent units. Besides this, it is essential to promote Integrated Nutrient Management with adoption
of leaf and tissue analysis reports
The district wise break up is provided in Exhibit 6.5. The total financial assistance sought in 2005200506 for all initiatives under IPM /INM is Rs 432 Lakhs
Exhibit 6.5 (A) Area under IPM /INM for various focus crops (District wise)
District
Srikakulam
West Godavari
Mango
Sweet Orange
700
2100
Guntur
1300
2900
1200
2200
200
2800
1600
Ananthapur
1100
1200
Cuddapah
1700
1000
Kurnool
800
Mahabubnagar
900
450
Rangareddy
1000
450
Nalgonda
1000
750
Khammam
2700
750
2300
750
3450
800
1350
350
1800
1750
Nizamabad
Rabo India
600
1000
1000
13000
Total
800
Prakasam
Total
Turmeric
8000
29
100
3550
1800
1800
5000
26000
Exhibit 6.5 (B) Other initiatives under IPM /INM (District wise)
District
Disease
Biological
Forecasting
Control
Units
Labs
West Godavari
Plant Health Leaf Analysis

Clinics
Lab
Guntur
Total
Prakasam
Ananthapur
Cuddapah
Rangareddy
Khammam
Hyderabad
Total
10
6.6 Organic farming
At present organic cultivation in Andhra Pradesh is practiced in grapes, vegetables, chillies and
cashew. Separate outlets have been opened for sale of organically produced material. It is
proposed to encourage organic cultivation of fruits, vegetables and spices by adopting relevant
package of practices, assisting in setting up of vermi compost units and certification of organic
farms. The district wise break up is provided in Exhibit 6.6. The total financial assistance sought in
2005components)) is Rs 487.50 Lakhs
2005-06 for all initiatives under Organic farming (all components
Exhibit 6.6 District wise

wise details of organic farming
Vermi compost
Organic farming (Ha)
units (Nos)
Organic
Certification (Ha)
District
Fruits
Spices
Total
Fruits
Srikakulam
75
75
150
90
West Godavari
80
80
80
Guntur
155
175
330
130
Prakasam
80
75
155
130
Ananthapur
80
80
90
Cuddapah
75
150
90
100
90
75
Mahabubnagar
100
Rangareddy
300
100
400
90
Khammam
80
75
155
90
Nizamabad
75
225
300
95
1100
800
1900
975
Total
Rabo India
30
50
50
6.7 Human Resource Management (HRM)
The summary of the various initiatives proposed is provided in Exhibit 6.7. The detailed workings
are provided in Exhibits 6.7 (B), (C) and (D). The total financial assistance sought in 20052005-06 for all
initiatives under HRM is Rs.
Rs. 172.80 Lakhs
Exhibit 6.7 (A) Initiatives

Initiatives under Human Resource
Resource Management
Activity
Unit
Physical
Physical
Financial
Financial ((Rs Lakhs)
Training of progressive farmers by HTI
Nos
1480
22.20
Training of farmers by District Officers
Nos
5500
82.50
Officers training local
Nos
350
5.25
Officer training at other institutes in India
Nos
52
26.00
Officer training abroad
Nos
10.00
Exposure visits
Training of gardeners
Nos
528
13.20
50
13.65
Total
172.80
Exhibit 6.7 (B) - Training programmes under HRM

HRM - 20052005-06
Component
No.of
No.of farmers /
Trainings
Officers
(Rs. lakhs)
lakhs
Progressive farmers HTI
Organic farming
50
0.75
Greenhouse cultivation of Flowers
50
0.75
Shade house cultivation of Vegetables
50
0.75
Dry land Horticulture
150
2.25
Hi-tech Banana cultivation
10
250
3.75
Better Management practices for Citrus orchard
11
275
4.13
Better Orchard management of Cashew
75
1.13
Canopy management of Mango orchards
125
1.88
Post harvest Management of Vegetables to farmers
125
1.88
10
Post harvest management of Fruits
125
1.88
11
Production Technology of Root & Tuber crops to farmers
75
1.13
12
IPM & INM of Vegetables

Total A:
Trainings at district level by District officers
130
1.95
58
1480
22.20
110
5500
82.50
1.5
Officers
Organic farming
100
Hi-tech Banana cultivation
100
1.5
Drafting skills
50
0.75
Farm management
100
1.5
14
350
5.25
52
26.00
10.00
7387
145.95
Total C:
D
Training of officers in other institut

institutions
nstitutions
Trainings of officers abroad

Grand Total A+B+C+D+E:
Rabo India
182
31
Exhibit 6.7 - Exposure visits under HRM

Programme
Duration
No. of Farmers/
Officers
Financial
(Rs.lakhs)
Exposure visit on Cashew Orchard management to NRC Puttur
7 days
68
1.70
Exposure visit on Cashew Orchard management to NRC Puttur
7 days
36
0.9
Exposure visit on Mango to Lucknow (U.P)
7 days
36
0.9
Exposure visit on Mango to Lucknow (U.P)
7 days
68
1.70
Exposure visit on Banana to Trichy (T.N.)
7 days
7 days
36
0.9
Exposure visit on Organic farming to Coimbatore
7 days
36
0.9
36
0.9
36
0.9
7 days
36
0.9
10
7 days
68
1.70
11
7 days
36
0.9
12
Exposure visit to Sangli(Flowers)
7 days
Total Amount:
36
0.9
528
13.20
Exhibit 6.7 D - Gardeners course under HRD

Components
Financial
(Rs. lakhs)
Stipend @ Rs.800/- p.m. (Six months for 50 trainees)
2.40
Course material (Two batches @ Rs.12,500/-per batch)
0.25
Operational support
5.00
Support to institute per strengthening infrastructure
6.00
Total
13.65
6.8 Post Harvest Management
The summary of the various initiatives proposed is provided in Exhibit 6.8. The total financial
assistance sought in 20052005-06 for all initiatives under Post Harvest Management is Rs. 530 Lakhs
Exhibit 6.8 Summary - Post harvest management

District
Pack
Reefer
Cold
houses
vans
stores
SRIKAKULAM
VIZIANAGARAM
VISAKHAPATNAM
EAST GODAVARI
WEST GODAVARI
KRISHNA
12
GUNTUR
PRAKASAM
NELLORE
Rabo India
Market Intelligence
(Horticulture Market
Information centres
1
1
1
4
32
1 (AEZ Chillies)
District
Pack
Reefer
Cold
houses
vans
stores
10
CHITTOOR
11
KADAPA
12
ANANTHAPUR
13
KURNOOL
14
MAHABUBNAGAR
15
RANGA REDDY
16
MEDAK
17
NIZAMABAD
18
KARIMNAGAR
19
WARANGAL
20
ADILABAD
21
KHAMMAM
22
NALGONDA
80
Market Intelligence
(Horticulture Market
Information centres
1 (Fresh Grapes,
Mangoes)
HEADQUARTERS
TOTAL
6.9 Development of Market Yards

assistance sought in 20052005-06 for all initiatives under Development
Development of Market Yards is Rs. 111.43
Lakhs
Exhibit 6.9 Development of market yards
20052005-06
Activity
Component
Unit
Phy
Rural Markets /Apni
Plastic
Mandies/ Direct
machines,
Markets/ Rythu Bazaars
platforms
Functional infrastructure
Grading, hot water treatment, washing and
for collection, grading
waxing line, common platform for collection
etc.
and grading, weighing machines
Extension and quality
Training for Rythu bazaar staff in Horticulture
awareness.
marketing, Fairs and exhibitions (3 nos)
Setting up of whole sale

markets
crates
and
electronic
Rs Lakhs
weighing
Setting up of kiosks / open
With all infrastructure
Sub Total
Whole sale markets
Fin
Preparation of feasibility report for setting up
Nos.
52
44.38
Nos.
39.05
Nos.
18.00
Nos.
--
61
101.43
10.00
of whole sale markets

Grand Total
Rabo India
111.43
33
6.10 Integrated Development of Horticulture in Hilly and Tribal Areas
The Central Sector Scheme, Integrated Development of Horticulture in Hilly/Tribal Areas is

subsumed along with other schemes under National Horticulture Mission. Hence, the following
proposals are included during 2005-06.
Exhibit 6.10 Integrated Development of Horticulture
Name of the District
Amount
Amount already
Balance proposed
sanctioned
released
during
during 20052005-06.
Adilabad
174.46
96.33
78.13
Rampachodavaram,
109.51
109.50
--
95.57
32.00
63.97
East Godavari
Paderu,
Vishakhapatnam
TOTAL
142.10
6.11 New Schemes /components proposed by the State Government

assistance sought in 20052005-06 for all new schemes / components is Rs. 629 Lakhs
Exhibit 6.11 Details of various components under new schemes

S. No.
Component
Assistance
A.
Plant protection Equipment
Hand Operated sprayers/ knap sack
50% not exceeding
sprayers
Rs.800 per Unit
Taiwan/Power operated sprayers
50% not exceeding Rs.
Unit
20052005-06
Phy
Fin
Nos
5000
40.00
Nos
2000
145.00
Nos
10
3.50
7010
188.5
Nos
30
6.00
Nos
2000
13.00
2030
19.00
19.00
7250 per unit

3
Tractor mounted sprayers

35000 per unit
TotalTotal-A
B.
Harvesting tools
Mechanised chain saws

20000 per unit
Folding hand saws

650 per unit
TotalTotal-B
Rabo India
34
S. No
Component
Assistance
C.
Post Harvest tools
Poly sheets
33.3% not exceeding Rs.
Unit
20052005-06
Phy
Fin
Nos
30000
123.00
Nos
300
37.50
Nos
800
24.00
Nos
30
12.00
31130
196.50
88.50
410 per sheet

7
Turmeric polishing drums

12500 per unit
Turmeric cooking pans

3000 per unit
Distillation units

40000 per unit
TotalTotal-C
D.
Awareness programmes
10
National Horticulture trade fair
11
Nursery Mela
Nos
20.00
12
District Level Horticulture Shows
Nos
22
16.50
13
All India Banana show
14
Mango shows
15
Custard apple shows
16
Flower show
24
125.00
E.
Ornamental Gardening
17
Development and Revitalization of
Nos
TotalTotal-D
100.00
Public Garden
TotalTotal-(A+B+C+D+E)
629.00
6.12 Mission Management
Horticulture Development Agency (a registered society) under the Department of Horticulture is

proposed to be re-designated as State Horticulture Mission. A separate cell with supporting staff is
proposed to be created at state head quarters for programming, implementation and monitoring of
various activities under the Mission and required field staff at the District Level.
The Director of Research, ANGRAU will head the technical support group (TSG) and reputed
experts in various fields will be nominated as members of the group. A provision of Rs.10 lakhs is
provided towards the cost of the TSG. This would be utilized for touring various districts in the
state and implementing solutions.
Rabo India
35
State Level
The Department of Horticulture will exclusively provide one Senior officer and (2) middle level
officers whose pay and allowances will be met by the department. It is proposed to provide (4)
Horticulture officers and (4) computer operators on contract will support the mission
administration at state level. Provision is provided for hiring of vehicles for the office.
District level
The Asst. Directors of Horticulture are heading the districts. They are supported with one
horticulture officer and one computer operator exclusively to attend the programmes and activities
of NHM for 22 districts. Provision is also made for hiring of vehicles for quick mobility and
effective implementation of the programmes / activities at field level.
Exhibit 6.12 Mission Management proposed Financial assistance

20052005-06
S. No
Particulars
Unit
Financial
Rs. Lakhs
A.
State and District Missions
Horticulture Officers on contract (30 nos), computer programmers on
LS
contract (20 Nos), office boys on contract (20 Nos), hiring of vehicles /
300
purchase, hardware & software, daily maintenance of office etc (for 10

districts)
2
Horticulture Officers on contract
(4 nos), computer programmers on
contract (4 Nos), office boys on contract (4 Nos), hiring of vehicles /

purchase, hardware & software, furniture, daily maintenance of office
LS
200
etc
B
Technical support group
10
Total
Rabo India
510
36
Chapter 7
Summary plans for three years
Exhibit 7.1 Summary plan
S. No
Financial assistance (Rs Lakhs)
Plantation Infrastructure and Development
II
Establishment of new gardens / Area Expansion
IIA
20052005-06
20062006-07
20072007-08
266
291
324
3131
3403
3553
621
1663
2250
2250
2505
56
76
96
Maintenance for the gardens developed-2005-06 and

2006-07
III
Rejuvenation / Replacement of senile orchards
IV
Protected Cultivation
IPM / INM
432
568
697
VI
Organic Farming
488
575
665
VII
Human Resource Management
173
234
284
VIII
Post Harvest Management
530
673
993
IX
Development of Market Yards
111
817
910
IDHP
142
Innovative schemes
XI
Farm Mechanisation and Post Harvest Tools
404
374
375
XII
125
255
255
XIII
100
85
85
XIV
Mission Management
510
476
604
8718
10698
13009
Rabo India
37
Exhibit
Exhibit 7.2
7.2 Detailed plan for 3 years
No
Crop
Physical Target
Unit 20052005-06
Financial assistance Rs Lakhs
20062006-07
20072007-08
20052005-06
20062006-07
20072007-08
12
13
198
216
234
Plantation Infrastructure and

Development
Production of planting materialmaterialPublic Sector
Public Sector
Model Nurseries (More than 4 Ha.)
No.s
11
Rehabilitation of Existing Tissue
Nos
Nos
40
50
60
60
75
90
52
62
73
266
291
324
562.50
Culture Units
Private Sector
3
Small Nurseries
Total I
II
Establishment of new gardens /

Area Expansion
Fruits - Perennials
Mango
Ha
4500
4500
5000
506.25
506.25
Sweet Orange
Ha
4500
4500
5000
506.25
506.25
562.50
Sapota
Ha
1250
1500
1500
140.63
168.75
168.75
Pomegranate
Ha
Total II A :
1800
2000
2000
202.50
225.00
225.00
12050
12500
13500
1355.63
1406.25
1518.75
Fruits - Non Perennials
Banana
Ha
6000
6000
5000
450.00
450.00
375.00
Papaya
Ha
1500
1500
1500
112.50
112.50
112.50
7500
7500
6500
562.50
562.50
487.50
Ha
3500
3500
3500
196.88
196.88
196.88
Ha
2000
2500
2500
240.00
300.00
300.00
3000
3000
3000
337.50
337.50
337.50
Total B:
C
Plantation crops
Cashew
Loose Flowers
(Small and marginal farmers)
Spices
Coriander
Ha
Turmeric
Ha
Total E:
Total (A(A-E)
Rabo India
3900
4000
4000
438.75
450.00
450.00
6900
7000
7000
776.25
787.50
787.50
31950
34000
38
38577 3131.26 3253.13 3290.63

3290.63
No
Crop
Physical Target
Unit 20052005-06
II A
20062006-07

20072007-08
20052005-06
20062006-07
20072007-08
1375.88
Maintenance of the gardens

developed 20052005-06 and 20062006-07
Fruits - Perennial
542.25
Fruits - Non Perennial
225.00
562.50
Plantation crops (Cashew)
78.75
196.88
846.00
2135.25
Total (II A)
III
Rejuvenation / Replacement of
senile orchards
Mango
Ha
7000
7000
8000
1050.00
1050.00
1200.00
Sweet Orange
Ha
5000
5000
5500
750.00
750.00
825.00
Cashew
Ha
3000
3000
3200
450.00
450.00
480.00
15000
15000
Sqmt
11360
14000
16200
36.92
45.50
54.60
Ha
100
200
300
7.00
14.00
21.00
Total:
IV
Protected Cultivation
Green Houses
16700 2250.00 2250.00 2505.00
(Small and Marginal farmers Hi

Tech)
2
Mulching
Shade nets
Sqmt 100000
125000
150000
7.00
8.75
10.50
Plastic tunnels
Sqmt 100000
150000
200000
5.00
7.50
10.00
55.92
75.75
96.10
Total:
V
IPM / INM
Fruits
Mango
Ha
13000
17200
18200
130.00
172.00
182.00
Sweet Orange
Ha
8000
10000
14500
80.00
100.00
145.00
21000
27200
32700
210.00
272.00
327.00
Spices
Turmeric
Total A:
Ha
5000
7000
9000
50.00
70.00
90.00
5000
7000
9000
50.00
70.00
90.00
Nos
12.00
16.00
20.00
Nos
120.00
160.00
200.00
Plant Health Clinic - (Private Sector) Nos
30.00
40.00
50.00
Leaf Analysis Lab -(Private Sector)
10.00
10.00
10.00
172.00
226.00
280.00
Total
Total B:
C
Disease fore casting Units (Public

Sector)
Bio Control Lab - (Private Sector)
Nos
Total (A(A-F)
Rabo India
432.00 568.00
39
697.00
No
Crop
Physical Target
Unit 20052005-06
20062006-07
20072007-08
20052005-06
2006
200606-07
20072007-08
VI
ORGANIC FARMING
Adoption of Organic Farming
Fruits (Mango, Sweet Orange)
Ha.
1100
1300
1600
110.00
130.00
160.00
Spices (Turmeric)
Ha.
800
900
1000
80.00
90.00
100.00
1900
2200
2600
190.00
220.00
260.00
975
1150
1300
292.50
345.00
390.00
50
100
150
5.00
10.00
15.00
Total
B
Vermi compost units

Fruits
Organic Certification
Ha.
Total (A+B+C)
VII
HUMAN RESOURCE DEVELOPMENT
Trainings
Trainings
Progressive farmers by HTI (58
487.50 575.00
665.00
Nos.
1480
1800
2200
22.20
27.00
33.00
Nos.
5500
7000
8000
82.50
105.00
120.00
trainings)
b
Farmers by District Officers

(110 trainings)
Officers (14 trainings)
Nos.
350
400
400
5.25
6.00
6.00
Exposure visits (12 Nos.)
Nos.
528
540
540
13.20
13.50
13.50
Gardeners Training (2 courses)
Nos.
50
75
100
13.65
20.48
27.30
Training programme for officers at
Nos.
52
75
100
26.00
37.50
50.00
Nos.
10
15
10.00
20.00
30.00
7965
9900
11355
other institutes in India

5
Training in foreign countries for

officers
Total
VIII
172.80 229.48
279.80
POST HARVEST MANAGEMENT
Pack Houses
Nos.
80
100
125
50.00
62.50
78.13
Cold Storages
Nos.
10
15
400.00
500.00
750.00
Refrigerated Vans /containers
Nos.
10
15
30.00
60.00
90.00
Market Intelligence Information
Nos.
50.00
50.00
75.00
centres
Total
IX
530.00 672.50
993.13
Development of Market Yards

Rural Markets / Rythu Bazaars /
Nos.
52
40
50
44.38
34.14
42.67
Nos.
12
15
39.05
98.10
122.63
Nos.
10
20
18.00
60.00
120.00
Apni Mandies
Functional Infrastructure for
collection, grading, etc.
Extension and Quality awareness.
Feasibility study wholesale market Nos

Setting up of whole sale markets
10.00
Nos.
Total
Rabo India
111.43
40
625.00
625.00
817.24
910.29
No
Crop
Physical Target
Unit 20052005-06
20062006-07

20072007-08
20052005-06
IDHP
Adilabad
Nos.
78.13
Rampachodavaram (East Godavari)
Nos.
--
Paderu (Vishakhapatnam)
Nos.
20062006-07
20072007-08
63.97
TOTAL
142.1
Grand Total A
7479.01 9578.10 11896.19
New schemes / Innovative

XI
Farm Mechanisation and Post

Harvest Tools
A.
Plant protection equipment
Hand Operated sprayers/ knap sack Nos
5000
7500
8000
40.00
60.00
64.00
2000
1500
1500
145.00
108.75
108.75
sprayers
2
Taiwan/Power operated sprayers
Nos
Tractor mounted sprayers
Nos
Total
10
15
20
3.50
5.25
7.00
7010
9015
9520
188.50
174.00
179.75
B.
Harvesting tools
Mechanised chain saws
Nos
30
35
40
6.00
7.00
8.00
Folding hand saws
Nos
2000
1500
1500
13.00
9.75
9.75
2030
1535
1540
19.00
16.75
17.75
C.
Post Harvest tools
Poly sheets
Nos
30000
30000
30000
123.00
123.00
123.00
Turmeric polishing drums
Nos
300
300
300
37.50
37.50
37.50
Turmeric cooking pans
Nos
800
500
300
24.00
15.00
9.00
Distillation units
Total
Nos
Total
Total (A(A-C)
30
20
20
12.00
8.00
8.00
31130
30820
30620
196.50
183.50
177.50
40170
41370
41680
404.00 374.25
375.00
XII
10
National Horticulture trade fair
Nos
88.50
88.50
88.50
11
Nursery Mela
Nos
20.00
40.00
40.00
12
District Level Horticulture Shows
Nos
22
22
22
16.50
16.50
16.50
13
All India Banana shows
20.00
20.00
14
Mango shows in different district
40.00
40.00
15
Other fruits
10.00
10.00
16
Flower shows
40.00
40.00
35
35
XIII
17
Development and Revitalization of
Total
24
125.00 255.00
255.00
100.00
85.00
85.00
100.00
85.00
85.00
Public Garden
Total
Grand Total B
629.00 714.25
Grand Total 1 (A+B)
Rabo India
715.00
8108.01 10292.3 12611.2

12611.2
41
No
Crop
Physical Target
Unit 20052005-06
XIV
Mission Management
A.
District Missions
Missions
Nos
10
20062006-07
20072007-08
20052005-06
20062006-07
20072007-08
22
22
300.00
272.00
366.00
200.00
189.10
218.28
10.00
15.00
20.00
(30
nos), computer programmers on
contract
(20 Nos), office boys on contract
(20
Nos), hiring of vehicles / purchase,
hardwarde & software, daily
maintenance
of office etc (for 10 districts)
2
State Mission
LS
(4 nos), computer programmers on

contract (4 Nos), office boys on
contract (4 Nos), hiring of vehicles /
purchase, hardwarde & software,
furniture, daily maintenance of
office etc
10
Technical support group (TSG)
Grand TotalTotal-2
510.00 476.10
Grand Total (1+2)
Rabo India
604.28
8718 10768 13215
42

ActionPlan - AP Horticulture - Rabo Bank

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

ActionPlan - AP Horticulture - Rabo Bank

Uploaded by

Copyright:

Available Formats

National Horticulture Mission

Action Plan for Andhra Pradesh

NHM - Action Plan for Andhra Pradesh

NHM - Action Plan for Andhra Pradesh

Identification of Market linkages of production areas in each of the states with

Agri Export Zones

Existing processing facilities

Mapping of production clusters of various horticultural crops with markets

Prioritization of crops and clusters

Identification of quality and varietal issues as per the market needs

NHM - Action Plan for Andhra Pradesh

management, processing and marketing to assure appropriate returns to growers/producers;

NHM - Action Plan for Andhra Pradesh

Exhibit 2.1 (A) - District wise map of Andhra Pradesh state

The state can be divided into three distinct

NHM - Action Plan for Andhra Pradesh

Exhibit 2.1 (B) Production summary of Horticulture crops

Area (In Ha)

60.96 Lakh Nos

Exhibit 2.2 Production strengths of Andhra Pradesh

All India Rank

Mango, Chillies, Turmeric, Sweet Lime, Papaya

Lemons / Lime, Coriander, Pomegranate, Loose flowers

Banana, Guava, Grapes, Ginger

NHM - Action Plan for Andhra Pradesh

Area (000 Ha)

Production (000 Tonnes)

MAIN PRODUCTION AREAS

Chittoor, Krishna, Vizianagaram, Khammam, Cuddapah, West Godavari

Nalgonda, Prakasam, Ananthpur, Karimnagar

East and West Godavari, Guntur, Vizianagaram, Cuddapah, Kurnool

Cuddapah, Ananthpur, Prakasam

Nellore, Cuddapah, West Godavari, Nalgonda

Guntur, Prakasam, Ananthpur

NHM - Action Plan for Andhra Pradesh

Area (000 Ha)

Production (000 Tonnes)

MAIN PRODUCTION AREAS

Kurnool, Chitoor, Rangareddy, Prakasam

Kurnool, Medak, Cuddapah. Mahabubnagar, Rangareddy

Kurnool, Krishna, Warangal, Vizag, Nalgonda

Vizag, East Godavari, Nizamabad, Rangareddy, Ananthpur. Krishna

Vizag, Medak, Nizamabad, Rangareddy

Production (000 Tonnes)

NHM - Action Plan for Andhra Pradesh

MAIN PRODUCTION AREAS

Guntur, Krishna, Warangal, Khammam, Prakasam

Nizamabad, Adilabad, Karimnagar, Warangal

Kurnool, Cuddapah, Ananthpur, Prakasam

Area (000 Ha)

Production (000 Tonnes)

NHM - Action Plan for Andhra Pradesh

MAIN PRODUCTION AREAS

Ananthpur, Kurnool, Rangareddy, Guntur, Vishakapatnam

Rangareddy, Nellore, Kurnool

Chittoor, Cuddapah, Rangareddy

Medak, Rangareddy, Nizamabad

Milk & milk products

Meat, egg, fish

19039 22414 22843 27051 27759 28744 31447

Source: NSSO, Rabobank Analysis

NHM - Action Plan for Andhra Pradesh

2.5 SWOT analysis Horticultural Scenario

The state has abundant sub soil water reserves