GBS LEADERSHIP

CHELLENGE

Submitted TO:-

Sir Abid Awan

Submitted By:Rana Bilal

11208022

M. Jahangir

11208030

Hassan Raza

11208033

Mohsin Ali

11108174

Haisum Khan

11208027

M. Umar Waqar

11108104

Abu Bakar

11108074

1 Introduction:
We are the students of BBA. We are going to do our project on Paind day in this
event we arrange stalls and different activities that represent Pind culture. We are
basically targeting Pind culture their idea psyche, their way of living, their food,
their clothes etc. According to us the idea is unique and innovative. We are
determent to do this challenging task. Our university fellows will do getup like a
PAINDU and will represent the PAINDU culture.

Unfortunately, the task might be harder, but through our motivation and skills we will be able to
hold this event successful in Gift University.

2 Objectives and Goals

Our basic objective is to make this event a success and make this a bench mark for
the future students who will continue this as organizers of this event.
Our basic goals attached to this event are as follows;

To earn profit
Represent Paind culture among university students.
Another objective associated for us in this event is to make a profit earning of
22,000 per person to meet our PERSONAL SELLING project objective.

3 Target Market(s) Profiles

The Basic target audience which we will focus in this event is GIFT University students.

Our TEAMS INDIVIDUAL TASKS

Marketing Plan
4.1 Marketing Objectives
GBS INTRA LEADERSHIP has designed the following objective of marketing before
developing a comprehensive marketing plan:

Achieve awareness among the target audience by 70 percent within first Month of

Opening Ceremony.
To attract at least 100 Groups Initially (4 Person each Group)
To ensure maximum number of groups by effective marketing.
To ensure at least 10 universities to participate in this event from effective

communication and reference skills to attract universities to participate in it.

To ensure the delivery of services at level promised to the participants.

4.2 Marketing Mix Strategies (4Ps)

4.2.1

4.2.2

Product
Different Stalls
Dragon boat
Bar B Q
Traditional food (saag)
Lassi

Place

Place would be Gift University as this event will be held in the Girls Lawn.
4.2.3

Promotion

We will start advertisement of our event before a month through different channels like we use
computer lab whenever a student logs into the computer he or she sees the wallpaper of our Pind
Day.
We will use broachers which we distribute in university, we will use standees in front of entrance
and in girls lawn, and central wall of atrium will be covered by a massive flex.
We will use social media to promote and advertise our event like face book and Gift University
official page and generated the mail to all students using Gmail. Not only this is a cheap form of
communication, it ensures people are notified instantly.
We advertise our event through one of the best way of advertising through word of mouth, telling
people about our event make announcement in different classes.
4.2.4

Price

The entrance fee for the contest would be 1,500 and the shirts and other staff provided to the
contestants would be our price.

REGISTRATION
Entry FEE

Price Rs

1500/Group GIFT STUDENTS

5000/Group Other Universities

4.3 Sale Projection

As per estimation we would gather minimum of 100 groups and the final groups that would be
selected would be in the hands of the jury to decide. We would gather 1, 50500 from the forms
distribution and would gather other from our shirts and different things provided to them.

4.4 Advertising
The marketing plan which we will apply to achieve the expected sales we are going to advertise
through thrilling Advertisement as related to the advertisement of GBS Party.

4.5 Promotion
We will promote our GBS INTRA LEADERSHIP through different advertisement means and
promotion means. We could use different sponsor for the promotion.
There will an amount associated for advertisement and for promotion both through which we can
gain individuals on regular bases.

5 Requirements

Official letter from the universities to invite other universities to participate in this event.
All the necessary assistance we would require from the University management.
Permission to display the advertisement in the University.

6 BUDGET
At initial stage we will make promotion of our Event in university and different universities. Our
advertisement activity will be carried throughout in different universities.
Advertisement Sources

Start Up cost

Broachers(2000)

10,000

Flex(40)

50,000

Form(200)

6000

Souvenir

30,000

Activates

25,000

Other expenses

30,000

Food Expenses

50,000

Facebook Page

Total

1,82,000

7 Sponsors
Our official sponsors that we have who would sponsor this event (other sponsors
can also sponsor this event )

ZAAF Traders
Dollar East
Coca Coal
Pepsi
Boss Furniture
Mahmood Dying & Printing
Nadeem Plastic Industry
Master tiles
Sonica
Mughal Mehal
Shah Posh
Fatimah Screen Printing
Moon Star Industries

8 Universities to Participate
Some of the initial universities we are going to visit;

Al khair university
Gift University
Sargodha University
University of Central Punjab ( Lahore campus, Gujranwala campus)
South Asia University
University of Gujrat
Punjab university
University of Lahore
Superior University
Iqra University
UMT University
COMSATS
GC UNIVERSITY LAHORE
Other UNIVERSITIES can also participate.