By:-

Jagmohan Kothari
Vivek Kumar Singh
Parul Agarwal
Milind Singh Thakur
BE AWARE
THEY ARE COMING
THEY HAVE
COMPETITIVE
STRATEGY

THEY ARE…
CONTENT:-

1. Introduction to topic
2. Introduction of HUL
3. Strategies followed by HUL
4. Introduction of P&G
5. Strategies followed by P&G
6. Conclusion
7. Recommendations
 An introduction

• Formerly HLL

•15000+ 52000 Employment.

• late June 2007 renamed .

•13000 crores turnover.

 It’s strategies:-

1.2.General
3. Latest Fundamental
strategies:- strategies:-
strategies:-
a.Distribution
a. ‘Glocal’-
a. M&A.
think global
Channel
act local
b.latest
b. Regional
b. 30Branding
Power brands.
technology
c. Thec.c. Shakti
pricing
Total project. maintenance
game
productive
d. Returnd. Umbrella
d. Rural market.
on Marketing
branding
Investment
e. increasing quality and speed of innovation
 An introduction

• 14th Largest US company

• Ranked 20th in Fortune 500
• 300 Brands in 180 Countries
• Headquarter in cincinnati ohio
 Its strategies

1. General strategies :
a. Concept+Develop
2. Latest Strategy:
b. Acquisition
a. U turn in pricing policy
c. How-to-Win
b. Purpose inspired Growth
d. Market Research
e. Technology Infrastructure
f. Customer driven Supply Chain.
• Company uses its all possible strategies
for survival.
• Strategy is the key stick for growth.
• P&G also need to focus
on rural area in
India.
 you
an k
Th