Scribd Logo
Upload

Welcome to Scribd!

  • What Makes People Change Their Behavior?

    Uploaded by

    Hamza Khan
    18 views5 pages
    This document discusses two models of behavior change: the Stages of Change Model and the Diffusion of Ideas Model. The Stages of Change Model proposes that behavior change occurs through five stages - from pre-contemplation to maintenance - rather than as a single event. The Diffusion of Ideas Model suggests that people are more likely to adopt new behaviors when opinion leaders they respect endorse and model those behaviors, establishing a new social norm that then spreads to the wider community.

    Original Description:

    2 3a Behavior Change

    Original Title

    2 3a Behavior Change

    Copyright

    © © All Rights Reserved

    Available Formats

    PPT, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document discusses two models of behavior change: the Stages of Change Model and the Diffusion of Ideas Model. The Stages of Change Model proposes that behavior change occurs through five stages - from pre-contemplation to maintenance - rather than as a single event. The Diffusion of Ideas Model suggests that people are more likely to adopt new behaviors when opinion leaders they respect endorse and model those behaviors, establishing a new social norm that then spreads to the wider community.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    18 views5 pages

    What Makes People Change Their Behavior?

    Uploaded by

    Hamza Khan
    This document discusses two models of behavior change: the Stages of Change Model and the Diffusion of Ideas Model. The Stages of Change Model proposes that behavior change occurs through five stages - from pre-contemplation to maintenance - rather than as a single event. The Diffusion of Ideas Model suggests that people are more likely to adopt new behaviors when opinion leaders they respect endorse and model those behaviors, establishing a new social norm that then spreads to the wider community.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 5

    What makes people change their

    behavior?
    Behavior change theories / models:

    1. The Stages of Change Model


    2. The Diffusion of Ideas Model

    Stages of Change Model


    Behavior change is not a single event, but rather
    a process through which a person moves:
    Pre-contemplation
    Contemplation
    Preparation
    Action
    Maintenance

    Diffusion of Ideas Model


    People are more likely to adopt a new behavior
    when someone they respect or admire endorses
    the behavior:
    Opinion leaders influence an initial group
    New social norm is established
    Rest of community follows
    4

    You might also like