1.

Health Belief Model

Health belief model stands on the notion that a person will only change his or her behavior towards
their wellbeing is primarily dependent on their health perceptions

Example:

A person who has a dust allergy and knows that it would affect their health if they expose
themselves to it are very careful their cleanliness habits and cleanliness wellbeing in all sorts. They
take necessary precautions in order to not get the dust allergic reaction.

2. Theory of Reasoned Action and Planned Behavior

Both the theories knit and prosper that a person’s health behavior is to be determined by their
intention to perform a behavior.

Example

An AIDS prevention and awareness camp is organized in schools, colleges, universities and several
communities in order to grow awareness about AIDS and how it is spread. The program focuses
with planned action including strategies which increase knowledge about AIDS and modify attitudes,
belief, and behaviors using the planned behavior guide.

3. Cognitive Learning Theory

It is a process of actively engaging a person to one’s task more effectively. It helps an individual gain
more insight on a subject in which an individual is interested

Example

When a person enrolls in a power point presentation learning and application course in order to get
in-depth knowledge of the same as that individual wants to gain more knowledge about the subject
that is Power Point Presentation.

4. Transtheoretical Model (Stages of Change Model)

This model focuses on the area of intentional behavior change and it includes key concepts from
other theories and change them into a comprehensive theory of change which can be applied to a
variety of behaviors, in vide variety settings.

Example with stages

1. Pre-contemplation Period: If a person is an alcoholic and does not realize that it is not good
for his health and might think that action is still not necessary.
2. Contemplation Period: The alcoholic person would realize that alcohol is not good for his
health but it has become a way of stress release for him and has a hard time believing the
idea of quitting alcohol.
3. Preparation Period: The alcoholic person now has started to realize that alcohol is affecting
his health and well-being and is not helping him release stress. The individual starts some
amount of preparation and researches about quitting alcohol.
4. Action: The person has slowly started to decrease his alcohol intake day by day and has
started seeking help for the same. And after sometime he has entirely quit drinking alcohol.
5. Maintenance Period: The person has kept himself aloof from alcohol for about 6 months and
has maintained his distance. He is more confident in staying without alcohol.
6. Relapse Period: This is the deciding period where the person might or might not drink
alcohol at a party and it comes off as a ticking bomb if he intakes alcohol.

Then the change comes through where the person with professional help would seek to have
other options to keep himself away from alcohol for the greater good.

5. Precaution Adoption Process Model

This model emphasizes on how an individual makes a decision and how on that decision an
action is taken.

Example

A person who is diabetic takes necessary decisions on the basis of centering his health and
mental well-being and leaves sugar with the help of the stages of change in Precation Adoption
Process Model.