TEAM LINNA

FABULYZER [30 profiles]

Categories subdivided by:

Professional Athletes
In this sub-group you will find people
that are competing or/and are
federated. Their characteristics are
being really commited on what they do
in order to win the games and
competition.

DAVID-M-19-FOOTBALL
COACH
Plays football 3 days, 2 hours per
day.
Uses Adidas microchip to know his
running capacity
The product interested him a lot. He
will really like to have a gadget to
control how many fats he burns in
every exercise done.
davidcartas@yahoo.es

VANESA-W-22-STUDENT

VERY sporty, preparing for triatlon

Already uses Nike Fuelband
VERY keen on the product
Persons e-mail:
saenzvanesa92@gmail.com

LUCAS-M-21-STUDENT
Gym and Rugby, 2h per week
To stay fit and disconnect
He is VERY interested on the
product

Non Athletic
In this sub-group you will find people
that do not have that much time or do
not care that much to do sport. This
does not mean necessarily fat people,
but people that do not do excercise in a
regular basis.

PABLO- M-31-Chef
Not sporty, Nothing / Never
Not use fitness gadgets
Keen on the product

W - 21 - STUDENT
Not sporty
Doesnt use gadgets
Keen on the product (for friends)

W-38-BANK OFFICER

Not sporty, runs and 3 times/week

Not fitness gadgets
Keen on the product
Email: stellazst@gmail.com

F-29-TEACHER
Litter sporty,runs 2 times/weekend
Using Columbia CT 010
Not keen on the product

Self-demanding Sportsman
In this sub-group you will find people
that take sport as an everyday
individual test, trying to surpass their
own limitations by demanding
themselves more everyday, they
usually go all the weekdays in order to
improve considerably their results.

ALESS-M-20-CONSULTOR
Goes to the gym four times a week,
2 h per day.
Uses his watch to chronometer
when he jogs
It is interested but will not buy it
Aless.calcagno@gmail.com

ALEX- M - 36 BARMAN
Sporty, gym 5 times/week
Using fitness gadgets
Keen on the product

M-32-Pharm. Research
Sporty, four times per week at gym
Does not use fitness gadgets
Not keen on the product

MARC-W-28-Lawyer
Sporty, Gym, 5 times per week
Using fitness gadgets
Keen on the product

M-39- Officer
Sporty, cycles every day in gym
Using fitness gadgets (very
satisfied with current one)
Not keen on the product

LAIA-W-23-STUDENT
Sporty, dances and gym 4/week
Not fitness gadgets
Keen on the product

AGUSTI-M-55-ENGINEER
Very sporty, runs 3-4 times/week
Uses Garmin watch
Keen on the product

Casual Sports Person

In this sub-group you will find people
that use to exercise themselves but not
in a very professional and demanding
way, can be for either entertainment or
to stay healthy.

10

CRISTINA-W-21-REAL
STATE AGENCY
Goes to the gym twice a week, 2h.
Per day.
Only the phone to listen to music
and use the chronometer
Interesting as she wants to keep
on track her performance in the
gym.

M - 26 - NOT MENTIONED
Sporty, gym 2-3 times/week
Using fitness gadgets
Keen on the product

LIDIA-W-21-STUDENT
Sporty, runs 3-4 times/week
Not using any fitness gadgets
Keen on the product

11

MARIO-M-21-STUDENT
Sporty, runs and hikes weekly
Not using any fitness gadgets
Not keen, not willing to track
results

W - 24 - STUDENT
Sporty, gym 2 times/week
Not fitness gadgets
Not keen on the product

M - 20 - STUDENT
Sport, gym 2 times/week
Using fitness gadgets
Keen on the product if cheaper

W-24-Journalist
Sporty, Zumba, 4 times per week
Not use fitness gadgets
Not keen on the product

12

Lucia-W-25-UNEMPLOYED
Sporty, swims 2h/everyday
Not using any fitness gadgets
Keen on the product

M-34-DENTIST
Sporty, mountain climbing 23/month
Not using any fitness gadgets
Quite keen on the product

13

Body Conscious
In this sub-group you will find people
that use to take care of themselves
because they want to look sharp and
nice. They go occasionally to exercise
in order to achieve their goals of having
a good body and a healthy lifestyle.

14

MARINA-W-20-STUDENT
She swims not that frequent and
dances 4 hours per week.
Yes a chronometer
Interested, although till she has no
income she cannot afford any
expenses.

M- 50- Doctor
Sporty, runs & swim everyday
Not fitness gadgets
Not keen on the product (not
familiar with tecno)

M-48-P.E.TEACHER
Sporty, cycles 2-3/week to stay fit
Not using any fitness gadgets
Not keen on the product (not tecno
friend)

M-42-Chef
Sporty, Runs 5 times per week
Using fitness gadgets
Keen on the product

15

Housewife
In this sub-group you will find women
that have a family and have to cope
with having a lot of responsibilities in
their houses, as well as having to work.
They use to have little time, however
one of their important things to cover is
excercise.

16

LUZ-W-50-ECONOMIST
She goes to the gym to stay fit 3
times a week, 2h per day.
Does not use any gadget.
Not interested, think she is not the
market and does not care about
fats nor she does need to lose
weight.

W-46-ENTREPRENEUR
Sporty, Swimming 4-5 times/week
Not using fitness gadgets
Not keen on the product

W-44-Businesswoman
Not Sporty, Runs 4 times per week
Does not use fitness gadgets
Keen on the product

17

Percentages
Acceptance/ Rejection per group
6

Overall Acceptance/ Rejection

Acceptance
Rejection

4
Ppl sub-groups

3
2

Acceptance
Rejection

43%

57%

1
0
Professional Athelts
18

The best 5 buyers

David Football player Sports enthusiast
Lucas - Rugby player Sports addict
Vanessa Preparing for a Triatlon Demanding person
Marc- Excercises on the gym 5 days a week- Very self-demanding person that looks
for perfection
Agusti- Goes jogging every 3-4 days a week Needs to be fit to do long races.

19

The least 5 buyers

Luz- Goes to the gym- She does not need it as she feels alright with his body
Alessandro- Goes regularly to the gym- He is very into gaining weight so he does
not want to check his fats burns.
Alex- Goes on a daily basis to the Gym- Does not need it because he is very fit
and has a lot of similar supplementary gadgets.
Pablo- He does not do any sport at all- Lives happy with himself and not willing to
change at the moment.
Mario- He hickes and does sports- Does not want to track his results but maybe
will accept it if it is cheap or if they give it to him as a present.
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Interview Protocol
1.
2.

Good morning/ afternoon,

Can I ask you some very quick questions? (It will not take
more than 2 minutes)
Yes/ No
I am a student at TBS and I am recently working on a project
related with sports
Age Rank (20-30/ 30-40/ 40-50):

Gender: M / F

QST. Do you practice any sport?

ANS.
Yes / No
QST. What sport do you practice?
ANS.
QST. Do you participate in sport recreationally or
competitively?
ANS.
QST. What is your aim of practicing this sport?
ANS.

Origin:

QST. With how much frequency do you practice it?

ANS.
QST. How much time do you spend practicing it?
ANS.
QST. Do you use any specific technology/ Gadget (watch, bracelet, etc.)
ANS. YES/ NO
What Product?
What information does it afford?
Are you satisfied with it?
Would you change/ add something to it?
Do you think that your performance could benefit from improved
Gadgets?
QST. Well, know that I know a little bit more about yourself is time for
me to present you our project. It is called fabulyzer and it gives a
precise indication of fat-burn either during or after a physical activity by
measuring naturally occurring compounds in your breath. What do you
think? Are you interested?
ANS. It (does not) interest/s me ..
QST. I recommend you take a look to their website so you can know
more about the product itself and its future updates:
http://www.fabulyzer.com/

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