1) What was Schibsted's Diagnose-Policies-Actions strategic core

before 1995 (i.e., traditional newspaper business)?

Diagnosis
National/ Local
Editorial 80% of value
Margins are about 40% (large and small) Local monopolies in the
small markets
Norway easy to enter market cause of government subsidies and big
market
High fixed costs but very low cost in terms of printing additional copies.
Larger companies can acquire economies of scale, can recover
investment much faster. Used to stop potential competitors
Policy
Large national news with different editorial + local monopolies
-Ads, subscription
Action
Journalistic talents
Technology investment to take advantage of economies of scale
Marketing to enhance the brand
Acquisitions
Certain level of coordination between brands that needs to be
exercised. Coordinate national newspapers with local ones (ads)
2) How did Schibsted's reposition itself and vary that strategic core
after 1995?
Internet and free newspapers repositioning
Customer HabitsPeople want news on the go due to faster-paced
lifestyles (real threat)
New generation more prone to internet usage
Classified ad sites focus
From Norway to Scandinavia
From paper to electronic news
Online news sites
Finn
Partnerships
Free Paper
Tv
Organizational Structure
3) What were the key resources that were leveraged/recombined in each
one of those strategies?
Old resources
Capital
Some Brands

 News content/staff
Paper Ads
How did they deal with resistance?
Changed ownership
A lot of organizational changes and a lot has to do with management
New resources
Young talents

4) At the time of the case, 2007, is there a need for yet another strategy
change? If so, what should be the new set of policies? Which resources
should be leveraged/acquired/recombined?

GOOGLE
Paper decline
-online subscription