BUSINESS PLAN

GENERAL CLIENT QUESTIONNAIRE

1. Organisational Data
a. History of the organization
b. Proposed location of the project
c. Board of Directors: Please include brief biography of members and their CVs
d. Members of the Senior Management: Please include their CVs
2. Market Information
a. Major consumers of the product(s)
b. The estimated or actual demand for the product(s) in (a) in the past 5 years
c. Competition
i. How many competitors are there in the business?
ii. Their market shares
iii. Their location(s)
iv. Their marketing policies and practices
v. Their pricing policies
vi. The existing marketing distribution channels for the product(s)
vii. Their total volume of business at present
viii. Their advertising and sales promotion programmes
ix. Your competitors strengths and weaknesses
x. Market trends in your industry. Is the market increasing or decreasing?
d. Your marketing objectives/policies
e. Your proposed selling price(s) for the product(s)
f. Your proposed marketing organization
g. Your proposed marketing methods and procedures
3. The Products
a. Their sources
b. The purchase prices/quantities and terms of payment
4. Manpower Requirements & Proposed Remuneration
5. Any Office Building/Warehouse/Rent Payable
6. Any Machines & Equipment/Motor Vehicle to be purchased and their prices
7. Any Land Acquisition? Please give details of development plan.