1.

Oral and Visual Communication

a. Need and Importance of Oral & Visual Communication
b. Communication as a process: Message, Meaning,
Connotation and Denotation culture / code etc. Levels
of communication: Technical, Semantic and pragmatic.
c. Principles of visual and other sensory perceptions. Color
Psychology and theory (some aspects) Definition,
Optical / Visual illusion etc.
2. Visual Communication Production
3. Corporate Communication
a. Corporate Communication Strategy
b. Applied Corporate Communication
c. Leveraging the Web
d. The Corporate Media Interface
e. Event Management
4. Digital Marketing Communication
a. Digital Advertising strategy
b. Creating & Executing Digital Advertising Campaigns
5. Advertising Communication & Social Psychology