Haldirams : The No:1 Choice of Consum

Presented By:
GROUP - 4
Kanupriya Tiwari
Karishma Balodi
Kaveri Sharma
Khushboo Awasthi
Krati Gupta
Kratika Varshney

ABSTRACT
The case let , Haldirams the no. 1 choice
of consumers , explains how Haldirams is
the primary choice among the
Indian
consumer . Haldirams came out with
different products which suited the tastes
of various ethnic and geographic group
.The case let deal with how the company
used
4Ps
effectively
to
influence
consumer decision making.

BACKGROU
ND
Ready to Eat Snacks

Traditional Indian Sweets and

Snacks
Customerisation
The 4 Ps

PROBLEMS
Only Focus Niche Market
Focus only on Print Media
Excessive Promotion During
Festive Season.

OPPORTUNITIES
Enter In new Market Segment
Expansion In Rural Areas
Discounts, Offers & Cross Promotional
Activity
Use of Social Media
Home Delivery Facilities

CHALLENGES
Aggressive Competition
Environmental Issues
Transportation Cost
Customer Satisfaction

SOLUTIONS
Electronic Media and
Advertising
Celebrity Endorsement
Expansion In Other Segment
Feedback
Customization

BENEFITS

Increase in sales & Brand awarene

Increase in customer base
Competitive advantage
Attract new customer segment

THANK YOU