Presentation on

Presented by
Kanupriya Tiwari
Karishma Balodi
Kaveri Sharma
Khushboo Awasthi
Kiran Negi
Krati Gupta
Kratika Varshney

Introduction
Formation of the company
International fashion house
Recognition by monogram
Market share
Competitors

STP
Segmentation

Targeting

Positioning

Marketing Mix

Product
Types of products including:
Bags and wallets
Timepieces
Shoes
Agendas
Jewelry
Sunglasses
Belts, scarves & Accessories

Product- Handbags
Leather Bags
Original Product Line: Monogram
Expanded its product line

Monogram Vernis
Denim

Product

Monogram Denim Monogram Multicolore Monogram Vernis Damier Canvas

Price
Premium Pricing
Never on sale!!
Price range

Place

Direct channels: Free-Standing Store

Department Stores:
Exclusive Distribution

Promotion
Emphasize on personal selling
Dont emphasize on sales promotion
Advertisements

Promotion
Endorsements
New advertising campaign

Segmentation Strategy
Geographic Segmentation
Demographic Segmentation
Psychographic Segmentation
Usage - Rate Segmentation

THANK YOU