EVALUATIONQUESTION1:Inwhatwaysdoesyourmediaproductuse,develop

orchangeformsandconventionsofrealmedia?
Malesoloartist,LewisJankelalsoknownasShiftK3ywhosings/DJsIKnowis
theimagewewantedtorecreate.Itwascrucialtodothisinordertobeabletosellour
musicandthebrand.DifferentartistssuchasTinnieTempahandDukeDumontts
videosheavilyinfluencedusontopofusingavarietyofmoodboardstohelpus
choosewhatclothing,locationsandpropswewantedtousesowewerepreparedfor
filming.Maxsrole(mainprotagonist)isveryadventurousandfunandtheclotheswe
chosehelpedusdemonstratetoouraudiencehisuniqueness.Asourgenreofmusic
wechosewashouse/dancewewantedtocombinecharacteristicsofpop/rapgenre
throughourmiseensceneandothervisualeffectswithinourmusicvideo.Thedress
codeforpopissignaturebrandssuchasNikeaswellasbikinisandbrightcolours(as
seenonEllieandGrace).Combinedwithvariationsofblackandwhite/neutral
clothing,brighteyepoppingcoloursandlairydressesthroughoutthevideohelpskeep
itinsyncwiththedance/housegenrewehavechosen.

INITIAL IDEAS MOODBOARD

To inspire us to produce the best music video possible we

looked at videos by Duke Dumontt, SHM and Tinnie
Tempah. This was a key part of the planning of our music
video as they influenced our performance in the video and
the style. They also aided the characteristics of Max as
well as the locations we chose to film in and the clothes
we decided to wear. They also helped when describing to
Max what we wanted him to do in a certain part of the
video.
SHM Miami to Ibiza
Duke Dumontt I got you
The use of voyeurism in the video allowed us to portrays
how a women can be so visually pleasing it becomes
overbearing. We showed this in our music video by having
Ellie center screen getting out of bed with just a shirt on.
However as we did not show her bottom it is very teasing
to the male eye. Another use of voyeurism was Ellie in
various different Bikinis. This allowed us to show womens
sexual power combining with her dominant role of the
female in the music video.

The setting and locations of our music video was

influenced by a variety of songs from our genre. We used
party/clubbing scenes to give a sense of young and free as

well as sexiness. The bright flashing lights portray fun and

the girls dancing shows manipulation of men.

PHOTO OF CLUBBING