Pitch

JACK DARKINS
KAAN GUNDUZ
KALLUM KAFESCI
 DAZE

The name of our artist is DAZE and his real name is unknown
He is 16 years old and still attends secondary school
Used to write lyrics during school and at home
Used to produce EPs in his bedroom and go to music stores in Camden trying to sell
them, one of them was very successful and gained a lot of attention online
As a result, he was signed to Dirty Hit Records
Very mysterious and keeps himself to himself
The line through the Z on the logo is to show nothing is perfect and everyone and
everything has its imperfections
 Heathens

The song we have chosen is Heathens by Twenty One Pilots

The genre of the song is rap rock and alternative/indie
The song was released in 2016 and was part of the soundtrack for the film Suicide
Squad
A major factor for choosing the song was that the three of us really enjoyed the
song and felt as if we could create a clear narrative with the music video
 Primary Audience

Our target audience are boys and girls aged between 14-23
and this was because we felt as if people between these ages
could relate to our artist and form a connection with them
through both music and personality
As a result of this age group being our target audience, the
majority of our audience will either be at school, university or
working part time
 Dirty Hit Records

Dirty Hit Records was formed in 2009 by Jamie Oborne, Brian Smith and Ugo Ehiogu
It is based in West London
Its distributor is Universal Music Group
Genres include; alternative rock electropop, indie pop and indie rock
Artists signed to them include The 1975 and Wolf Alice
We chose this label to be the one to sign DAZE as he is from London and the label is
based in London, the type of his music he likes and produces fits their genre and we
feel as if this label would promote him successfully and create a big audience like it
has with their other artists
 Music Video

Due to this being the first music video by the artist and his first hit single, the music will
not have a high production value
We will film in locations which we will match the genre and personality to the artist
For example, a key location of ours which will feature in the video is Camden. Our
artist has a deep love and connection with this place as this is where his music
career started and took off when he used to go around music stores trying to sell his
music
 Goodwins Theory

There will be many different shots and angles throughout the video, such
as low shots, long shots and over the shoulder shots
The artist will mainly be positioned in the centre of the frame as well as on
the side
Some aesthetic shots of our multiple locations will also be included in the
video
Costume and props will fit the genre of the song
Multiple references to teenage problems within the video, such as feeling
lonely and trying to find yourself in the world