Marketing Report for Wonder Bread

The Capitalists (Group 8)

• Hamza Aslam
• Isra Sadia Nasir
• Moeez Hassan Rafique
• Muhammad Abdullah Peracha
• Sanan Ahmed Bachh
• Syed Aon Ali Sherazi
• Wahaj Tanveer
Introduction 
 ABOUT THE COMPANY
o Entrepreneurial start-up by Mr. M. Usman Peracha in 1983
o Most Baking units in Pakistan
o Value For Money Bakery Products
                                                                  World Class
Brilliance alluring
                                   Products
Freshness

Excellence

Quality &
Expertise
HISTORY

 1983
Peracha
Food 1990
Industry RAWALPIND 2009
KARACHI I & LAHORE PESHAWAR

1989 Early 90's

FAISALABAD QUETTA
 Breads

Buns

Shawarma Bread
PRODUCT Cakes
LINE Rusks

Biscuits

Cake Rusk
MISSION STATEMENT

"Wonder Bread is devoted to creating value,

inspiring moments and convey wellbeing by product
innovation with optimal quality, taste, and
nutrition. We are committed to serve and provide
our customers with the most possible freshly baked
safest and healthy products"
Situation Analysis
• External Analysis
• SWOT Analysis
External Analysis

Political Economic
Factors factors

Technological
Social factors
Factors

Environmental
Legal Factor
Factor
SWOT Analysis

STRENGTHS WEAKNESSES OPPORTUNITIES THREATS

 Brand Image

Pricing

Strengths
Experience

Quality
 Short Shelf Life

Fluctuating Prices of Production

Weaknesses Factors

Distribution channel
 Growing demand for products

Opportunities Technology

Testing for new products

Threats Competition
 Market Segmentation

 Effort to increase the company's precision

marketing. We have done the segmentation
based on the following variables.

 Geographic
 Demographic
 Psychographic
 Behavioral
Revised Organizational Mission And
Objectives
 Mission Statement:
• Importance of Mission Statement
• Their Mission and Values
 Goals:
• Company Expectations
• Specific Measurement to keep track of
their goals
 Objectives:
• Define Short-Term and Long-Term
Objectives
• Break Objectives into Manageable Parts
• Make Objectives Known
 Marketing Mix
 Product:
• Stages of products in PLC.
• No unnecessary repetition.
 Place:
• Different distribution intensity level.
 Promotion:
• Mainstream/social media, panaflexes,
gifts, Word of mouth, display of products
at eye level.
 Pricing:
• Highly regulated.
    Perfect competition.
MARKETING STRATEGIES (SUGGESTIONS)

Niche Freebie
Marketing. Marketing.

Public
TVCs (AIDA).
Relations.

Trade Sales
Promotion.
MARKETING STRATEGIES (SUGGESTIONS)

 Co-branding/ cross promotion.

 Trade show Marketing.

 Experiential Marketing.

 Rub-Off Effect.

 Ambient Marketing.
Projections And Follow-up On Devised
Strategies
 Stages of a marketing Plan

• IMPLEMENTATION
• EVALUATION
• CONTROL
IMPLEMENTATION

Outlines the exact A great strategy with Wonder bread is to make sure that the
steps the business poor implementation diverse marketing strategies and
activities take place in the correct time
will take to achieve won't help the and sequence for success
the strategy business achieve its
goals
EVALUATION
This step of a marketing
plan focuses on analyzing
quantitative and qualitative
metrics
Qualitative factors include
measures of customer
satisfaction. 
Quantifiable metrics are
those to which numbers can
be attached, such as the
numbers of sales leads
obtained, customers
reached etc.
Evaluating the marketing
plan means looking at the
data and examining whether
or not the company
achieved its strategy
objectives
CONTROL

 Annual Plan Control: The plans which are

determined for one year for the control of
operational activities
 Efficiency Control: Finding out ways to
improve the task performance in the
organization.
 Strategic Control: To understand and align
the plans with the prevailing external
environment. 
 Profitability Control: To frame strategies for
profit assessment and control in the
different product line, trade channels and
territories. 
The End