Dedication: Chameleon Heels (A Project of Pvt. LTD)

CHAMELEON HEELS (A PROJECT OF PVT.
LTD)
DEDICATION
“We dedicate this project to our Parents and

Teachers and to each group member”.
Whatever we are it’s because of our parents.
Our teacher makes us able to face different

challenges and win those challenges.
Each group members, who support us a lot

and contribute their full effort to make this
project possible,
In the Last, Special Thanks to my respected

teacher Mr. Zia-ul-Rehman who helped us a
lot and without whom it could might never
possible.
1
CHAMELEON HEELS (A PROJECT OF PVT. LTD)
ACKNOWLEDGEMENT
We are grateful to ALLAH ALMIGHTY,

for enabling us to fulfill this tiring, but
interesting job for the completion of
our project.
This project is submitted to Mr. Zia-

ul-Rehman. We express our deep
sense of gratitude for his valuable
advices and encouragement and for
giving us very useful information that
helped us a lot in completing this
project.
We also thank to our parents for the

moral and financial support.
We also want to pay a bundle of

thanks to each and every person who
has put indeed effort to make this
project possible.
2
INDUSTRY ANALYSIS
Analysis of Industry is important factor to be considered while conducting a business but
it becomes more important while launching a new business venture in the industry.
We see, while industry analysis of chameleon heel, that whether this industry is
Profitable for long run or not
Number of competitors in it
Growth rate of industry
Size of industry attractiveness of industry
All these factors were given great attentions. We have observed that in local market of
shoe industry has a great potential to grow rapidly because rest of the shoe industry has
some loops which provide a golden opportunity to jump into the industry to fill those
vacant loops.
INDUSTRY TREND
The trend of industry is very favorable about our project because this Chameleon Heels
are not much high and middle class and lower middle class can easily afford. People can
spend money on such product as compared to other shoe companies.
INDUSTRY ATTRACTIVENESS & PROFIT POTENTIAL

The industry is small in size which has a lot of potential to earn profit. This industry has a
growing trend due to compulsory use of heels on different special occasions. This
industry of heels has lot of attractiveness in its self because no other project is done like
this in Pakistan.
3
Situation Analysis
Chameleon Heels is entering their first year of operation. A comprehensive marketing plan is
required to reach profitability and ensure future success. Chameleon Heels offers an
unprecedented selection of current women's fashions.
Market Summary
Chameleon Heels has captured good information regarding their market and knows a great deal
about the common attributes of the most prized customers. Chameleon Heels will leverage this
information to better understand who should be served, their specific needs, and how Passion
Soles can better communicate with them.
COMPANY NAME
“FnF Private Limited”
PRODUCT NAME:
“Chameleon Heel”
VISION:
We want to grow as a dynamic, innovative and market driven domestic manufacturer and
distributor, with footwear as our main business, while keeping a commitment to the country,
culture and environment in which we are operating.
Mission:
Chameleon shoes mission is to provide an upscale selection of women's shoes and outstanding
customer service. We are thrilled to have the opportunity to finally provide you with the
benefits of convenience, style and comfort - all in one shoe. We exist to attract and maintain
customers. When we adhere to this maxim, everything else will fall into place. Our services will
exceed the expectations of our customers.
4
OUR VALUES
INTERGRITY
Integrity is the foundational value at ‘FnF Private Limited’. We conduct ourselves with
unwavering high standards of honesty, trust, professionalism and the highest levels of ethical
behavior wherever we operate. Without integrity, nothing else matters.
CUSTOMER FOCUS
We strive to provide our customers with a superior customer experience at every single turn,
by delivering high-quality products and support services in order to exceed their expectations
and gain their trust and loyalty.
SPEED AND AGILITY

5
In today's highly competitive environment, operating with speed and agility is more important
than ever. Therefore, we anticipate and respond quickly to business issues, opportunities and
the needs of our customers, and are accountable for making decisions using processes that
achieve quality results.
INNOVATION & CHANGE:
Constant change is a fact of doing business. At ‘FnF Private Limited’, we must embrace change
and encourage innovation throughout the organization. Innovation is the process of developing
and applying new ways of addressing opportunities for improvement, and creating solutions
that add value. It's encouraging and rewarding creativity, building on our successes and learning
from our failures, and being open to input and feedback from all areas of the organization.
DIVERSITY AND INCLUSION
An inclusive environment and cultural sensitivity is critical to the success of any organization. At
‘FnF Private Limited’, we welcome a wide variety of people, thoughts, perspectives and ideas
that enable us to embrace and utilize the rich dimensions of each individual. We believe that
openness to people and ideas creates a global competitive advantage for ‘FnF Private Limited’
that brings a measurable performance gains to all facets of our business.
TEAMWORK
As ‘FnF Private Limited’ will continue to grow across the world, it is critical that our associates
work collaboratively and effectively-at all levels-to accomplish our strategic and operational
goals. This collective mindset allows us to share ideas, develop skills, operate efficiently, and be
innovative and, above all, helps us exceed our customers' broadest expectations.
ENGAGEMENT
Enabling all of our associates to grow and reach their fullest potential not only enhances
company performance, it drives high levels of employee motivation. We value highly motivated
employees committed to achieving excellence.
6
We drive this mindset by setting clear expectations and empowering associates to achieve
results. We fuel this level of engagement by providing timely feedback, project ownership and
opportunities to grow.
New Product Offering:
Product Slogan:
Feature of Chameleon heel:

 Experience fashion and comfort with the shoe that transforms in second
Other Products:
Chameleon shoes sells upscale women's shoes. The general categories of shoes that will be sold
are:
 Sandals
 Stylish work shoes
 Loafers
 Dress shoes
 Canvas athletic/stylish shoes
7
MANAGEMENT:
A. MANAGEMENT TEAM
Muhammad Awais Sharif Chief Executive Officer
Awais Ashraf Managing Director Finance
Faizan Ali Managing Director Marketing
Muhammad Awais Sharif Managing Director Operations
M. Zain Sajjad Manager Sales

Sheikh Tahir Manager HR
B. BOARD OF ADVISORS
Business is in initial stage and our business required frequent advisory services at every
stage of decision until our business is running smoothly. Our resources are insufficient
to hire the services of the professionals but followings are ready to provide these
services voluntarily:-
a. Abdullah Inayat, F.C.A For Finance & Accounts

b. Arslan Khalid , A.C.C.A For Costing consultancy
c. Waqar Khan , C.A (Finalist) For Budgeting
d. Abdul Rehman , (M.Sc. computer Sciences) For I.T Solutions
e. M. Yaseen (M.B.A – Finance (UMT) For Banking & Management
8
C. KEY PROFESSONAL SERVICE PROVIDERS
Friend of Waleed Amjad is ready to assist our business as a legal consultant; he is

already working as legal advisor in reputed private limited company.
Moazzam Salim (L.L.M from UK)
64-E-1, Gulberg III, Lahore
9
ORGANIZATIONAL STRUCTURE
BOARD OF DIRECTORS
C.E.O
DIRECTOR DIRECTOR
DIRECTOR FINANCE DIRECTOR PRODUCTION
ADMINISTRATION MARKETING
MANAGER MANAGER MANAGER

MANAGER MANAGER MARKETING SALES
FINANCE MANAGER MANAGER ACCOUNTS INBOUND ASSEMBLING QUALITY
ADMIN. HR MANAGER MANAGER
LOGISTICS DEPT CONTROL
ASSISTANT
FINANCE ACCOUNTS ACCOUNTS MARKETING SALES
FINANCE
OFFICER OFFICER ASSISTANT OFFICERS ASSISTANTS
MANAGER
10
Muhammad Awais Sharif (C.E.O)
As President and CEO of FnF Private Ltd, M. Awais Sharif is responsible for leading the
company's overall business strategy and guiding day-to-day operations. He served as the
group vice president and general manager of the CRM division at Bata. There he led the
worldwide development and overall strategy and he run their operations for 8 years.
Faran holds an M.B.A. from HCBF, Lahore and received a B.S. and M.S. in Applied
Mechanics from UC San Diego.
Awais Ashraf, DIRECTOR OF FINANCE

With more than10 years of experience, Sheikh is responsible for all aspects of shoes
creations service delivery, including development, global operations, and client and
professional services. Sheikh served in a variety of executive positions he is responsible
for all aspects of platform engineering, global technical and customer operations and
delivering best of class on-line collaboration applications.
He holds an M.B.A.in University of Management And Technology and D.C.M.A.
Faizan Ali, DIRECTOR MARKETING
He is responsible for managing the company's overall marketing activities, including

positioning, branding and market communications. He has over a decade of experience
in MCB, working in startups as well as in more established companies, position of
Marketing, in which he was responsible for product marketing, field marketing and
communications.
He holds an MBA from HCBF, Lahore.
Muhammad Awais Sharif, DIRECTOR OPERATIONS
He is responsible for all technical activities related to the shoes operation. He is

responsible for designing the shoes according to the customer’s desire. He was working
8 years in the Bata Company.
11
He has done his MBA from HCBF Lahore.
M. Zain Sajjad, MANAGER SALES
He is responsible for all sales activities related to the shoes in showroom. He maintains
all the records of the persons who are working in the company. He is also responsible
the after sale services to the customers. He was working 4 years in the BEHRIA TOWN in
sales department.
He holds an MBA from Punjab University.
Sheilh Tahir, MANAGER HR
He is responsible for all recruitment and assigning duties to staff members. He maintains
all the records of the persons who are working in the company. He is also responsible
for the training for staff members. He was working 4 years in the BEHRIA TOWN in HR
department.
He holds an MBA in HR from University of Management And Technology.

Our staff is also the competitive advantage of our company. We have hired excellent
people to grow our business very smoothly.
BUSINESS OBJECTIVE:
 Market share objectives: obtain 70% market share of the shoes industry in 2012
 To increase profit: our objective is to increase sales 10% from 2010 – 2014.
 To survive: Our objective is to survive with latest trend and technology and continuous
change in features.
 To grow: our objective is to grow by 15% year on year for the next five years.
12
BUSINESS STRATEGY
LOW COST: Business strategy of ‘FnF Private Limited’ is to produce a low cost shoe to provide
joy to our valued customers and to get maximum market share.
DIFFERENTIATION: ‘FnF Private Limited’ is focusing on product differentiation with style and
innovation of different combinations of coloured bands in one shoe, which will attract the
customer and having competitive advantage.
PRODUCT FEASIBILITY AND STRATEGY
PRODUCT STRATEGY
Chameleon Heel is product of new venture, this venture aimed to introduce heel in the local
market with different advance technological techniques and unique features to meet the
current requirements of the market.
Product strategy of Chameleon Heels begins with a strategic vision of the company which the
company wants to achieve. Product strategy is the roadmap which describe the exect position
of the product in the market and also provide guidline to improve the products to meet the
current requirements of the market.
The user of Chameleon heel has the options to use any one or multiple options to use in his
Chameleon heel, followings are unique features and advance technological techniques
included in Chameleon heel
Easy & comfortable

Different colour schemes in one shoe
Any other technological invention may be introduced according to current market

requirements. As Chameleon heel is a small business concern and newly entering in the market
hence niche marketing strategy will be the best for Chameleon heel.
13
COMPETITIVE STRATEGY:
Patent, service, quality, innovation and price are the five parts of our competitive strategy.
Patent: The obvious part is the patent but lets not be under any illusions about it’s sole ability
to dominate the marketplace. People will still want the discount heel shoe. The shoe
companies that realize this will quickly adapt and probably make it from China. This eventually,
will be the end result with us as a high price set of options that can’t compete with the very
basic of heels. That is why we made the original Heel shoe an. With that they can enjoy their
loveable moments as cheaply as possible.
Service is the key to a business like this one. Most of the purchasers and end users will never
understand why it works the way it does. So the sales and service end of the business will be
crucial in making people feel comfortable with the purchase from sale to when it is being used.
Quality is a given due to the hard hitting nature of the full contact. There can be no short cuts
taken because any failure in any component of the shoe can quite easily have terrible
consequences. Every part of the shoe will be tested before it leaves the plant by a human
being.
Innovation is the reason that we are here in the first place. We will continually supply the
company with new ideas and direction as you will see in the rest of the plan. Where will the
other ideas come from? We are investing in the continual feedback mechanism through our
networking so we can find the areas of our products that need improvement.
Price is important at any time because everyone likes to complain about price even when they
are buying something expensive that they can’t afford. People are just that way. But price
management is its own art form when it comes to consumer based products. That’s why our
base product is a cap that goes over every single shoe instantly making it 30% more efficient to
an entire shoe system that is far superior in every aspect to the best shoes on the market today.
14
TARGET MARKET
Young generation of the 21st century is the target market for Chameleon heels. In other
words generation belonging to 18 to 34 years of age is the target market. Our focus is to
provide the best quality Chameleon heel at affordable price to our target market.
MARKET SEGMENTATION
Second largest city of The Pakistan and Capital city of The Punjab Province “Lahore” is
the target market for Chameleon Heels. Followings are segmentation of the total
population of Lahore city:-
Young generation
Middle age group of people
Senior citizen
As Chameleon shoes targeted only young generation and middle aged peoples
belonging to age group from 18 to 34 so senior citizens are excluded from targeted
market of the Chameleon Heels
15
Professionals:
These are full time working professional women. They typically earn more than $45,000
themselves. They will purchase shoes for the workplace as well as for leisure time. This group is
being targeted as they work full time and therefore have the need for many different pairs of
shoes for all of their different outfits. They also have the money to spend on shoes and will take
advantage of this reality as women typically love to collect lots of shoes.
House wives:
This segment has plenty of disposable income because of their husbands. These women love
shoes, and spend fair amounts of time shopping for shoes and clothing. The household income
of this group is $60k-$150k, generally toward the higher end of this range. This group is
attractive because they have the money and the time to shop for shoes. With both money and
time, there is no limit to the number of cool shoes that they would like to own.
Marketing mix:
(The 4 P's of Marketing)
Marketing decisions generally fall into the following four controllable categories:
 Product
 Price
 Place (distribution)
 Promotion
The term "marketing mix" became popularized after Neil H. Borden published his 1964 article,
The Concept of the Marketing Mix. Borden began using the term in his teaching in the late
1940's after James Culliton had described the marketing manager as a "mixer of ingredients".
The ingredients in Borden's marketing mix included product planning, pricing, branding,
distribution channels, personal selling, advertising, promotions, packaging, display, servicing,
physical handling, and fact finding and analysis. E. Jerome McCarthy later grouped these
ingredients into the four categories that today are known as the 4 P's of marketing, depicted
below
16
The Marketing Mix
Product Place
Target
Market
Price Promotion
These four P's are the parameters that the marketing manager can control, subject to the
internal and external constraints of the marketing environment. The goal is to make decisions
that center the four P's on the customers in the target market in order to create perceived
value and generate a positive respose.
Chameleon shoes marketing mix is comprised of the following approaches to pricing,

distribution, advertising and promotion, and customer service.
Product
The product is the physical product or service offered to the consumer. In the case of physical
products, it also refers to any services or conveniences that are part of the offering . Chameleon
offers a wide range of sandals, stylish work shoes, loafers, Dress shoes and canvas athletic, all of
17
which are currently its top-selling product categories. The brand Chameleon Heels carries a line
of stylish and casual footwear and accessories for women. Here are some examples of the
product decisions to be made:
 Brand name:
We have a unique product name according to the features of our product i-e “Chameleon
heels”
 Functionality:
Our product is multidimensional in function. You can use it in office, parties & also in
house. Its a very comfortable shoe
 Styling:
As far as the style is concerned we are different styles in one shoe which is the main
feature of or product
 Quality:
Our shoes are made from the finest leathers, Chameleon Heels not only represent an amazing
breakthrough in footwear technology; they also are contemporary in feel and fit, beautifully
designed and a welcome advancement for women.
 Packaging:
We are giving a very beautiful & creative packing to our customer so that they should
like it from the box. Packing also attracts the customer.
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 Warranty
We are giving 6 months warranty of our product. Any kind of problem can be claimed by
the customer with in the 6 months from the date of purchase.
 Accessories
We are giving bands in 6 different colours to our customers. So they can use them on that
one shoe.
Pricing:
Some examples of pricing decisions to be made include:
 Pricing strategy (skim, penetration, etc.)

 Suggested retail price
 Volume discounts and wholesale pricing
 Cash and early payment discounts
 Price flexibility
 Price discrimination
Chameleon shoes pricing is designed to be competitive to the other fashion shoe retailers. Pricing
decisions should take into account profit margins and the probable pricing response of
competitors. Chameleon shoes pricing strategy makes use of vertical integration in pricing
wherein they own participants at differing channel levels or take part in more than one channel
level operations. This can control costs and influence product pricing.
19
“Price of Chameleon Heels is just Rs.1499 which is very economical price. Everyone can buy it.
This price is also very low as compared to our competitors”
Placement(Distribution):
Some examples of distribution decisions include:
 Distribution Strategy
 Target Market
 Market coverage (inclusive, selective, or exclusive distribution)
 Warehousing
 Distribution centers
 Transportation
Place (or placement) decisions are those associated with channels of distribution that serve as
the means for getting the product to the target customers. Chameleon sells its product to
about 20,000 retail accounts in the Pakistan. Distribution is about getting the products to the
customer.
20
Here is the distribution channel of our company
Manufacturer
Region
distributor
Local dealers
End users
21
Promotion:
Promotion decisions are those related to communicating and selling to potential consumers.
Since these costs can be large in proportion to the product price, a break-even analysis should
be performed when making promotion decisions. It is useful to know the value of a customer in
order to determine whether additional customers are worth the cost of acquiring them.
Promotion is largely dependent on finding accessible store locations. It also avails of targeted
advertising in the newspaper and creating strategic alliances.
Part of Chameleon shoes marketing strategy will be based solely on location. Chameleon shoes
is located in a trendy mall that receives abundant walk-through traffic. This location will cost a
premium and will not be directly linked to the marketing budget as rent has been categorized
under general overhead. Another form of marketing to be described later in detail will be
advertising. The strategy of the marketing campaign is to increase the target customer's
awareness of Chameleon shoes.
Marketing communication decisions include:
 Promotional strategy:
Chameleon shoes is adopting the pull strategy because its product has the best features to
attract the features and is also attracting the customer through heavy advertisement.
 Advertising:
Chameleon shoes is use a lot of sources for advertisement e-g bill boards, newspaper,
media, leaflets etc. we are spending a heavy amount of our budget on advertising. We are
spending nearly Rs.10 Million on advertisement in a year. We are giving advertisements
of our products on different channels of TV in peak hours and also through newspaper.
22
A Summary Table of the Marketing Mix

The following table summarizes the marketing mix decisions, including a list of some of the
aspects of each of the 4Ps.
Summary of Marketing Mix Decisions
Product Price Place Promotion
Brand name Picing Strategy Distribution Strategy Promotional Strategy
Functionality Retail Price Target Market Advertising
Styling Wholesale Price Market coverage Public relations
Quality Discounts Distribution Centers Personal Selling
Packaging Price Flexibility Warehousing Budget
Accessories Price Discrimination Transportation
Warranty
23
Financials
This section will offer a financial overview of FnF Pvt. Ltd. as it relates mostly to the Chameleon
heels.
Total Budget Rs.40 Million
Fixed Assets Rs.12 Million
Current Assets Rs.15 Million
Preliminary Expenses Rs.1 Million
Advertisement Expenses Rs.10 Million
Reserve Rs.2 Million
Integrated Marketing Communications (IMC)

Integrated Marketing Communications (IMC) is defined as customer centric, data driven
method of communicating with the customers. IMC is the coordination and integration of all
marketing communication tools, avenues, functions and sources within a company into a
seamless program that maximizes the impact on consumers and other end users at a minimal
cost. This management concept is designed to make all aspects of marketing communication
such as advertising, sales promotion, public relations, and direct marketing work together as a
unified force, rather than permitting each to work in isolation.
24
Advertising Tools
TV Cable Channels Rs.5 Million
Sunday Magazines Rs.1.5 Million
Bill Boards Rs.3 Million
Leaflets Rs.0.5 Million
Market Growth
The market for women's shoes is a strong, steady growing market. It is generally not affected by
economic downturns. Women seem to consume shoes regardless of the economic climate. In a
popular mini-series, a women's habit of buying shoes was described as a release when they are
feeling bad, a way to make them feel better, similar to eating chocolate. While this stereo type
might not be entirely accurate, women love their shoes and cannot seem to get enough.
25
BCG MATRIX:
SWOT Analysis
The following SWOT analysis captures the key strengths and weaknesses within the company, and
describes the opportunities and threats facing chameleon shoes.
26
Strengths
•Extremely strong relationships with distributors.
•Excellent staff who are well trained and customer attentive. They also get great discounts,
increasing job satisfaction.
•An efficient, stylish retail store
Weaknesses
•The struggle to build brand equity.
•The inability to provide instant gratification by having all sizes in stock.
•Forecasting fashion is difficult but necessary to profitability.
Opportunities
•A growing segment of the market that is increasingly bothered by having to travel toSeattle for
nice shoes.
•An industry that seems immune to recessions.
•The ability to operate on lean overhead relative to competitors.
Threats
•The introduction of a competitor to the Tacoma market with a similar business model.
•Completely misjudging where fashion is headed.
27
•Constant delays in the shipment of product or the unavailability of many of the advertised
designs
INDUSTRY ENVIRONMENT
Mainly following factors can influence industry environment of the chameleon shoes.
Threat of new entrants

Bargaining power of buyer
Bargaining power of supplier
Rivalry among competitors
Substitutability
Bargaining
power of
buyer
Threat of Rivalry Threat of

new among
competitors subtitutes
entrants
Bargaining
power of
supplier
THREAT OF NEW ENTRANT (High)
28
As for as threat of the new entrant in the market is concerned, it is the very high
because the shoe industry is in growth and there is more chance for new entrants. High
profit margin is also another reason for new entrants.
RIVALRY AMONG COMPETITORS (High)
There is a high rivalry among competitors in this industry because everyone is trying to
be the market leader and want to capture the market share.
Followings are the main competitors:-
Existing Shoe companies (local)

China made shoes
BARGAINING POWER OF CUSTOMER (Low)
Bargaining power of the customer is low because there are many small and medium size
shoe industries providing only simple type of shoe without any change.
BARGAINING POWER OF THE SUPPLIER (High)
Bargaining power of the supplier is high because we have to obtain different raw
material importing from different countries the reason is that we are providing vast
range of shoe so supplier can suppress the profitability rate.
SUBSTITUTABILITY (High)
If the end user does not like any change & innovation then substitutability for our
chameleon shoes is high because there are so many shoe companies are providing
simple shoe in the market.
29
Pest Analysis:
POLITICAL FORCES (High)
Legal & political forces are much important for each & every industry. So such forces can
highly influence any company. They may be favorable for the company but mostly
political forces are a threat for the existence of any company. We are providing the shoe
in market and decide to import raw material from china or any other foreign countries
so we have to face legal problems.
TECHNOLOGICAL FORCES (Medium)
Technology plays a major role in operational activities of every type business; it induces
for quality using modern plants through change of technology. We have to adopt
changes in our plants according to new technology so the threat from technologic forces
is medium for our firm.
SOCIAL FORCES (High)
30
Social forces of any country show how the values, needs and culture of that country’s
people can affect the businesses. In case of multinational companies, the social forces
are high because they are providing high quality item at reasonable price and creating
sense of ownership in the valued customers.
Our firm works according to its strategy to give preference to its customers through
social services, concepts of informal organizations and providing various and
environmental facilities.
ECONOMIC FORCES (Medium)
Economic forces of any country can affect the availability, production and distribution of
resources among competing users. So economic factors play a mediocre role in shoe
industry.
Key to Success
The key to success is to meet the demand for an upscale women's shoe store with a wide
selection and focused customer attention.
•Fashionable designs.
•Fast customer delivery.
•Well-trained employees.
• S e l e c t i o n
31

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CHAMELEON HEELS (A PROJECT OF PVT.

“We dedicate this project to our Parents and

Whatever we are it’s because of our parents.

Our teacher makes us able to face different

Each group members, who support us a lot

In the Last, Special Thanks to my respected

We are grateful to ALLAH ALMIGHTY,

This project is submitted to Mr. Zia-

We also thank to our parents for the

We also want to pay a bundle of

Profitable for long run or not

Growth rate of industry

Size of industry attractiveness of industry

INDUSTRY ATTRACTIVENESS & PROFIT POTENTIAL

SPEED AND AGILITY

INNOVATION & CHANGE:

DIVERSITY AND INCLUSION

New Product Offering:

Feature of Chameleon heel:

Awais Ashraf Managing Director Finance

Faizan Ali Managing Director Marketing

Muhammad Awais Sharif Managing Director Operations

M. Zain Sajjad Manager Sales

a. Abdullah Inayat, F.C.A For Finance & Accounts

C. KEY PROFESSONAL SERVICE PROVIDERS

Friend of Waleed Amjad is ready to assist our business as a legal consultant; he is

MANAGER MANAGER MANAGER

Muhammad Awais Sharif (C.E.O)

Awais Ashraf, DIRECTOR OF FINANCE

He holds an M.B.A.in University of Management And Technology and D.C.M.A.

Faizan Ali, DIRECTOR MARKETING

He is responsible for managing the company's overall marketing activities, including

He holds an MBA from HCBF, Lahore.

Muhammad Awais Sharif, DIRECTOR OPERATIONS

He is responsible for all technical activities related to the shoes operation. He is

He has done his MBA from HCBF Lahore.

M. Zain Sajjad, MANAGER SALES

He holds an MBA from Punjab University.

Sheilh Tahir, MANAGER HR

He holds an MBA in HR from University of Management And Technology.

PRODUCT FEASIBILITY AND STRATEGY

Easy & comfortable

Any other technological invention may be introduced according to current market

Middle age group of people

The Marketing Mix

Chameleon shoes marketing mix is comprised of the following approaches to pricing,

Some examples of pricing decisions to be made include:

 Pricing strategy (skim, penetration, etc.)

Some examples of distribution decisions include:

Here is the distribution channel of our company

A Summary Table of the Marketing Mix

Summary of Marketing Mix Decisions

Product Price Place Promotion

Brand name Picing Strategy Distribution Strategy Promotional Strategy

Functionality Retail Price Target Market Advertising

Styling Wholesale Price Market coverage Public relations

Quality Discounts Distribution Centers Personal Selling

Packaging Price Flexibility Warehousing Budget

Accessories Price Discrimination Transportation

Total Budget Rs.40 Million

Fixed Assets Rs.12 Million

Current Assets Rs.15 Million

Preliminary Expenses Rs.1 Million