Markeing Mix 4Ps

Product
Nestle has more than 70 consumer products in
Pakistan. Nestle has recognized the special nutritional
requirements which start from infants and covers the
range to all age groups.

Price
Nestle has Its own set of techniques for setting the
prices of the product. It does not primarily focuses on
the competitors pricing strategies. It emphasizes on
the market demand of the product. Nowadays market
is going through tough recession, so they set prices
keeping in view the purchasing power of the
consumer

Place
Nestle makes it sure that its product is available
at every corner of the country regardless of rural
or urban areas. Nestls main focus is to make
the product within the access of every consumer.
Promotions
Nestle is using television and radio
advertisements in electronic media. In print
media they are using billboards, newspapers,
pole signs, streamers and posters. Direct
marketing is also used for promotions.

PEST analysis
Political
Nestle has to operate within the
framework of laws set by Parliament,
and thats why it depends on political
considerations.
Government set standard laws for
companies that has to meet otherwise
they have to pay fines.

Economic Environment
Nestle needs to have enough information
about the country inflation rate, economic
growth rate, and national per person
capital income.
Economy growth rate accelerate which
eventually affect the Nestle productivity &
sales.

Social Analysis
Social change involves changing attitudes
and lifestyles
Different countries had different culture
(language, religious beliefs, food, family,
clothing and their lifestyle)
Nestle is a global brand, Different products
of Nestle are locally produced to meet the
taste options of local consumers

Technological
It creates opportunities for new products
and product improvements and of course
new marketing techniques.
Nestle has also established own web site
which can be visited any one for most
recent news innovation and activities
being taken in the organization.

Future outlook
Priority to the long-term view.
Nestl strives to maintain a satisfactory
level of profits every year.
Nestle continues to add new products to
its portfolio
Nestle invests in research and
development to up with the competition

NEW MARKET OFFERING

Nestle Mint Energy Drink
Market Segmentation
- Target Market
- Demographic
Age: 18-35
Gender: Both Male and Female
Social Class: Middle and Upper class

- Geographic
Geographically our target market consists of people living in big cities

- Psychographic
People who are required to do any kind of physical labor and likes to live an
active and healthy life.