BCG MATRIX:

BCG Matrix

High

Medium

Low

Market Share
1

0.5

20%

try Market Share

(70.34,3.37
)
0%

-20%

Honda Altas revenue(2013)= PKR 35,919,633

0.0

Pak Suzuki (2013)= PKR 51,061,333

Leading rival firm in the industry: Pak Suzuki
Motors
Relative market share
position=(35,919,633/51,061,333)*100=70.34%

2012

2013

Honda Altas

38,011,857

42,325,242

Pak Suzuki

58,531,137

51,061,333

96,542,994

93,386,575

Yamaha
Total

Revenues of industry for 2013- Revenues of industry for 2012 * 100

Industry Growth=[(96,542,994-93,386,575)/
93,386,575]*100=3.37%
Strategies to be followed:

Backward, forward or horizontal intergration

Market penetration
Market development
Product development