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    This document outlines the objectives of a study on green advertising. The study aims to: define green advertising as a growing marketing concept; determine the factors consumers consider in perceiving green ads; determine how green ads affect purchasing decisions; determine the effectiveness of green ads in promoting products; determine consumer willingness to purchase green products; and determine factors contributing to the effectiveness of green ads.

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    This document outlines the objectives of a study on green advertising. The study aims to: define green advertising as a growing marketing concept; determine the factors consumers consider in perceiving green ads; determine how green ads affect purchasing decisions; determine the effectiveness of green ads in promoting products; determine consumer willingness to purchase green products; and determine factors contributing to the effectiveness of green ads.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    4 views1 page

    Print This

    Uploaded by

    Myzhel Inumerable
    This document outlines the objectives of a study on green advertising. The study aims to: define green advertising as a growing marketing concept; determine the factors consumers consider in perceiving green ads; determine how green ads affect purchasing decisions; determine the effectiveness of green ads in promoting products; determine consumer willingness to purchase green products; and determine factors contributing to the effectiveness of green ads.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    2M9 CLG 5

    Sandoval, Hazel Joy A.


    Dalisay, Ma. Jessica M.
    Tan, Vea Mariella C.

    Objectives of the Study

    To define Green Advertisement as a growing concept in Marketing


    To determine the factors that consumers consider in perceiving a Green Advertisement
    To determine how Green Advertisement affects consumers purchasing decisions
    To determine the effectiveness of Green Advertisement in promoting a product
    To determine the willingness of consumer in purchasing green products
    To determine the factors that contribute to the effectiveness of the Green Advertisement

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