Professional Documents
Culture Documents
Understanding The Supply Chain: Powerpoint Presentation To Accompany Chopra and Meindl Supply Chain Management, 5E
Understanding The Supply Chain: Powerpoint Presentation To Accompany Chopra and Meindl Supply Chain Management, 5E
Understanding the
Supply Chain
Learning Objectives
1. Discuss the goal of a supply chain and explain
the impact of supply chain decisions on the
success of a firm.
2. Identify the three key supply chain decision
phases and explain the significance of each
one.
3. Describe the cycle and push/pull views of a
supply chain.
4. Classify the supply chain macro processes in a
firm.
Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall.
1-2
1-3
1-4
Figure 1-1
1-5
Figure 1-2
1-6
1-7
1-8
1-9
Importance of
Supply Chain Decisions
in 2010
Seven-Eleven Japan, 1 billion sales in 1974 to
3 trillion in 2009
Webvan folded in two years
Borders, $4 billion in 2004 to $2.8 billion in 2009
Dell, $56 billion in 2006, adopted new supply
chain strategies
1-10
1-11
objectives
Supply chain design decisions are long-term and
expensive to reverse must take into account
market uncertainty
1-12
short-term operations
Fixed by the supply configuration from
previous phase
Starts with a forecast of demand in the
coming year
1-13
1-14
1-15
1-16
Cycle View
of Supply
Chain
Processes
Figure 1-3
1-17
Cycle View of
Supply Chain Processes
Figure 1-4
1-18
Figure 1-5
1-19
Push/Pull View of
Supply Chain Processes
1-20
Push/Pull View of
Supply Chain Processes
1-21
Figure 1-6
1-22
Figure 1-7
1-23
1-24
Figure 1-8
1-25
1-26
1-27
Zara
1.
2.
3.
4.
5.
1-28
1-29
Toyota
1. Where should plants be located, what degree
of flexibility should each have, and what
capacity should each have?
2. Should plants be able to produce for all
markets?
3. How should markets be allocated to plants?
4. What kind of flexibility should be built into the
distribution system?
5. How should this flexible investment be valued?
6. What actions may be taken during product
design to facilitate this flexibility?
Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall.
1-30
Amazon.com
1. Why is Amazon building more warehouses as it grows? How many
warehouses should it have and where should they be located?
2. What advantages does selling books via the Internet provide over a
traditional bookstore? Are there any disadvantages to selling via the
Internet?
3. Should Amazon stock every product it sells?
4. What advantage can bricks-and-mortar players derive from setting
up an online channel? How should they use the two channels to
gain maximum advantage?
5. What advantages/disadvantages does the online channel enjoy in
the sale of shoes (diapers) relative to a retail store?
6. For what products does the online channel offer the greater
advantage relative to retail stores? What characterizes these
products?
Copyright 2013 Pearson Education, Inc. publishing as Prentice Hall.
1-31
1-32
All rights reserved. No part of this publication may be reproduced, stored in a retrieval
system, or transmitted, in any form or by any means, electronic, mechanical, photocopying,
recording, or otherwise, without the prior written permission of the publisher.
Printed in the United States of America.
1-33