d) (i) Write about preparation of paints.

(ii) Define bitumen, asphalt and tar and how do they differ?
Printed Pages: 1
CE 501
(Following Paper ID and Roll No. to be filled in your Answer Book)
PAPER ID : 0021

Roll No.

B.Tech.
(SEM. III) PRE UNIVERSITY EXAMINATION, 2014-15
BUILDING MATERIAL & CONSTRUCTION
Time: 3 Hours]

[Total Marks: 100

Note : (1) Attempt all questions.

(2) Assume suitable data, if required.
1 Attempt any four questions:
a)
b)
c)
d)
e)
f)
g)

5X4=20

Why do we study consumer behavior?

Distinguish between consumer and customer?
Distinguish between need and wants?
What is reference group?
What do you understand by perceptions?
What is personality and explain different types of personality?
How consumers become loyal to particular brand?

2 Attempt any two questions:

10X2=20
a) Discuss the various dimension of Consumer behavior
b) Discuss the various application of consumer behavior in
in marketing decisions?
c) Explain marketing strategy and problems related to cross culture

3 Attempt any two questions:

10X2=20

a) (i) What are principles of planning of building?

(ii) What are rock forming minerals? Write properties of
minerals.
b) (i) How is Plaster of Paris manufactured?
(ii) Write short notes on
a) Filters
b) Air circulation
c) Humidification and dehumidification
c) (i) Explain in brief various characteristics of sound, as applicable
to the acoustic design of a room.
(ii) Write short notes on
a) Luster
b) Cleavage
c) Hardness
d) Streak
4 Attempt any two questions:

10X2=20

a) Write in detail about preparation of brick earth?

b) What do you understand by a) ventilation, b) air conditioning?
Explain the necessity of each. Write down general rules for
natural and artificial ventilation.
c) Classify, with the help of sketches, various types of DOORS &
WINDOWS based on their method of operation or opening?
5 Attempt any four questions:

5X4=20

a) What are principles of planning of building?

b) Give two properties of gypsum.
c) What is the difference between fixed and pivoted windows?
d) What is plastering? Explain the different types of plaster.
e) What are the various ingredients of paints? State the
functions of each of them.
f) What are the properties of first class bricks?