Dominion Motors &

Controls, Ltd.
Efforts by:
Group 1
Saurabh Maheshwari (40)
Abhineet Mittal (52)
Joohi Shrivastava (66)
Lovin Mahajan (71)
Nisarg Vyas (74)
Prashansa Khandelwal (78)

Unit contribution by each Alternative

1.
$38
4

2.
$41
0

3. $380
+ break
even
sales=
198
units

Recommendations
4.
$536
.49

Qualitative Analysis
Alternative1
+ : Counters immediate
loss of customers
- : Only short term, less
profitable

Alternative 2
+: Less capex, less time
required
-: Torque war, confusion in
industry, NEMA Violations

Alternative 3
+: First mover,
competitive superiority,
increase in market share,
long term
-:More time, economically
difficult

Alternative 4
+: Gaining customer
confidence, no product
changes
- : might lose Hamilton
atleast, difficult to approach
bridges, additional testing
costs & risks

1. For short term, the company needs to go

for alternative 1 , till the time the reports
get out 10hp sales can be leveraged & as
post report 10hp stock would not sell,
they should reduce the price & sell.
2. They should approach Bridges &
Hamilton to work on the study for buy
more time. Dominion can conduct an
independent study in association with
NEMA, this would improve their credibility
when they highlight overmotoring.
3. Meanwhile Alt 3 is the best long term
solution that they should simultaneously
start working on, it will help them retain
Hamilton & other customers too.
4. Thus by the time the reports reach the
industry, definite-purpose motor
productions would be completed with
restored credibility & increased market
share.