functional level

strategy

INTRODUTION
All org., irrespective of their size, nature
and scope of business must perform the
function like production, finance, marketing,
human resource and R&D. Careful planning,
execution and co-ordination of these
functions are highly essential for efficient
strategic planning, implementation and
control. The strategic manager at functional
level should understand the interrelationship
of this function in formulation of the
strategies at functional levels.

COMPONENT OF FUNCTIONAL
STRATEGIC

PRODUCTION/OPERATION
The basic objective of
production mgt. is to
ensure
that
the
outputs
produced
have a value that
exceeds the combined
costs of the inputs
and
and
the
transformation
process.

 For

small business unit:

Differentiation strategy go for low initial
investment
Low investments in semi variable and
variable costs
Select strategies that yield superior quality
For

large business unit:

A firm gains experience in producing a
product or rendering a service
Reduced cost through large sales volume

RESERCH AND DEVELOPMENT

Research and
development strategy
aims at product and
process innovation and
improvement.
it deals with a suitable
mix of different types
of R&D.
1 product R&D
2 process R&D

MARKETING
The role of the
marketing function is to
profitably bring about
the sale of products /
services in target
markets for the purpose
of
achieving
the
business's goals.
Marketing strategies
must there fore entail
four components

HUMAN RESOURCE

Human resource
strategy aim to develop
best
fit
between
employees and org. the
business
firm
has
several option.
low skilled employees
Skilled employees who
receive relatively high
pay

FINANCE STRATEGY
Financial operating
strategies with longer
time perspective guide
financial managers in
long
term
capital
investment, use
of
debt financing, dividend
allocation and the firms
leveraging posture

THANK
YOU