Digi pak deconstruction: Rihanna-LOUD

We associate the
roses with
love/lust, making
Rihanna appear as
a symbol of
romance and
beauty.

The contrast between Rihannas light

pink dress and the vibrant colour of
the roses suggest innocence, making
Rihanna appropriate for a younger
audience as well as an older one.

The colour of the

roses match the
colour of her hair,
making Rihannas
skin tone and dress
stand out to the
audience, focusing
on her rather than
the background
image.

Minimalistic writing on the cover of the digipak

suggests that less is sometimes more in the music
industry. Because Rihanna is well known there is no
need to complicate the layout with more writing
because a simple photograph of the artist will sell the
record.

The light pink photo

of the rose on the
CD reflects
Rihannas versatility
as an artist. The two
contrasting colours
suggest that there
are two different
sides of love in
Rihannas album.