TABLE OF CONTENTS

PURPOSE OF REPORT
3
TARGET MARKETS 4
MARKET SEGMENTATION (B-B)
4
USER EMPATHY MAP
6
PERSONA WRITE-UP
7
MARKET SIZE ESTIMATION 8
MARKET POSITIONING
9
MARKETING OBJECTIVES
10
MAIN SUPPLIERS 11
MARKETING MIX 13
PRODUCT STRATEGY
13
PLACING STRATEGY
16
PROMOTIONAL STRATEGY
18
PRICING STRATEGY
20
RESOURCE & MANPOWER REQUIREMENTS
ORGANIZATIONAL STRUCTURE
24
EQUIPMENT REQUIREMENT 25
SALES ESTIMATION
26
PROTOTYPE
27
APPENDICES
28
APPENDIX 1
REFERENCES 28
APPENDIX 2
32
APPENDIX 3
33
APPENDIX 4
35
APPENDIX 5
36
APPENDIX 6
37
APPENDIX 7
38
APPENDIX 8
39

24