PALARIS COLLEGES

San Carlos City, Pangasinan

Tourism and Hospitality Marketing
FINAL EXAMINATION
I. True or False: 20 points
Direction: Write True if the statement is T and False if the statement is F.
1. Marketing is the process of identifying evolving customer preferences-then capitalizing
on them through the creation, promotion, and delivery of products and services that
satisfy the corresponding demand.

2. The process of promoting, selling, and distributing a product or service is done by

solving customer’s problem and giving them what they want or need at the time and place
of their choosing and at the price they are willing and able to pay.

3. Marketing is about finding out what guests need and want and providing it at a
reasonable cost and profit.

4. Marketing begins with a corporate philosophy that should be practiced every day.

5. Services are intangible meaning that guests cannot try out the restaurant meal or the
comfort of a hotel room until they purchase it.

6. Internal marketing is about making guests happy and loyal because only happy guests
will become loyal.

7. SWOT Analysis is a technique for assessing these four aspects of your business.

8. Strengths are things that your organization does particularly well, or in a way that
distinguishes you from your competitors.

9. Weaknesses, like strengths, are inherent features of your organization, so focus on your
people, resources, systems, and procedures.

10. Threats include anything that can negatively affect your business from the outside,
such as supply chain problems, shifts in market requirements, or a shortage of recruits.

11. Opportunities are openings or chances for something negative to happen, but you'll
need to claim them for yourself!

12. Market segmentation is a decreasingly important part of a strong marketing strategy

and can make all the difference for companies in competitive market landscapes, such as
e-commerce.

13. Demographic segmentation might be the last thing people think of when they hear
‘market segmentation’.

14. Demographic segmentation might target potential customers based on their income,
so your marketing budget isn’t wasted directing your messaging at people who likely
afford your product.

15. Psychographic segmentation is focused on your customers’ money and profit.

16. Geographic segmentation is often one of the difficult to identify, grouping customers
with regards to their physical location.

17. Behavioral segmentation is possibly the most non- useful of all for e-commerce
businesses.
18. Brands are defined as unique elements that identify personalities and interests.

19. Marketing mix is a general phrase used to describe the different kinds of choices
organizations have to make in the whole process of upbringing a product or service to
manufacture

20. One of the best-known models is the 4Ps of Marketing, which helps you define your
marketing options in terms of product, place, process, and portal.

II. Enumeration. 20 points

Direction: Write your answer in the test booklet.
1-4 SWOT Analysis
1-5 Marketing Mix
1-4 Market Segmentation
1-5 Effect Promotion Has on the Buying Process
1-2 Types of Advertising

III. Essay. 60 points

Direction: Write your answer based on your understanding and idea.
1. What are the determinants of improving the marketing activities of
enterprises through the use of advanced information technologies Industry
4.0? 10 points
2. How should tourism with environmental protection be developed? 10 points
3. How successful are the joint promotional efforts of private industry and
government? 10 points
4. Make an essay/research about “Tourism’s Contribution to Global Trade and
Economic Growth.” 30 points

“You are my defender and protector. You are my God; in you I trust.”
-Psalm 91

Prepared by:

PHILIP R. PARAYAOAN
Instructor

PALARIS COLLEGES
San Carlos City, Pangasinan
Tourism and Hospitality Marketing
ANSWER KEY

I. True or False
1. True 6. True 11. False 16. False
 2. True 7. True 12. False 17. False

3. True 8. True 13. False 18. False

4. True 9. True 14. False 19. False

5. True 10. True 15. False 20. False

II. Enumeration
1-5 Marketing Mix 1-2 Types of Advertising
1-4 SWOT Analysis  Product
 Strengths 1. Flyers/Streamers/Tarp
 People
 Weaknesses 2. Radio/Social
 Place
 Opportunities  Price Media/Television
 Threats  Promotion

1-4 Market Segmentation
 Divide Market into Segments
 Profile Segments
 Analyze Segments
 Formulate Strategy for Each
Segments
1-5 Effect Promotion Has on the Buying Process
 Awareness of Product or Service
 Knowledge of How the Product/Service will
Meet Needs
 Positive Disposition Toward
product/Service
 Preference Over Other Competitors
 Increased Probability Buyer will Purchase
our Product/Service

PALARIS COLLEGES
San Carlos City, Pangasinan
Public Finance
FINAL EXAMINATION
I. Essay.
Direction: Write your answer in the test booklet.
1. What are the Code Ethics members has to comply with? 10 points
2. Which is legal and permitted, tax avoidance or tax evasion? Explain briefly. 10 points
3. In order to make sure there is smooth tax administration, tax law often imposes a
number of offences against which taxpayers could be charged. 15 points
Required: You are required to assess any three offences prescribed by the
Income Tax Act 2004.

4. Differentiate the following terms: 20 points

a. To change and assess
b. Exempt income and income exempt
c. A person and an individual
d. Benefit in kind and in cash
e. Entity and corporations
5. How do you determine the residential status of Chinese Company which has been
operating in Tanzania since January 2011? 15 points
6. Explain the concept and types of assessment (self-assessment, jeopardy assessment,
and adjusted assessment). 10 points
7. Explain the rules relating to realization of assets and liabilities. 10 points
8. Describe the general principle of deductions in business income. 10 points

“You are my defender and protector. You are my God; in you I trust.”
-Psalm 91

Prepared by:

PHILIP R. PARAYAOAN
Instructor

PALARIS COLLEGES
San Carlos City, Pangasinan
Public Finance
ANSWER KEY

Answers based on their understanding and idea.

 PALARIS COLLEGES
San Carlos City, Pangasinan
Foreign Language 1 & 2 (TOUR 6/HPC 5)
FINAL EXAMINATION
I. Fill in the blank. 30 points
Direction: Write your answer in the test booklet.
KOREAN VOCABULARY WORDS FOR COUNTRIES
Countries Hangul Words Hangul Language

France

Italy

North Korea

South Korea

United States of America

Britain

Russia

Canada

Iraq

Egypt

Germany

India

Spain

Mexico

China

KOREAN VOCABULARY WORDS FOR MEAL TIMES/FOOD (26 points)

MEAL TIMES/FOOD Hangul Words Hangul Language

Breakfast

Lunch

Dinner

Coffee
 Fish

Milk

Onion

Salad

Beverage

Tea

Cake

Sausage

Cheese

KOREAN VOCABULARY WORDS FOR SPORTS (16 points)

SPORTS Hangul Words Hangul Language

Soccer

Swimming

Basketball

Tennis

Baseball

Skiing

Ice skating

Running

KOREAN VOCABULARY WORDS FOR MEANING (20 points)

English Meaning Hangul Words Hangul Language

Do you have any free tables?

How many people?

There are ___ people.

A table for 4, please.

Excuse me (calling a waiter)

May I have a menu, please?

Yes, here you are.

Do you have an English menu?

What do you recommend?

How much is this?

II. Essay. 8 points

Direction: Write your answer based on your understanding and idea.
1. Make a reaction paper about this question: “How Influential K-Pop is to Filipino
Teenagers”

“You are my defender and protector. You are my God; in you I trust.”
-Psalm 91

Prepared by:

PHILIP R. PARAYAOAN
Instructor

PALARIS COLLEGES
San Carlos City, Pangasinan
Foreign Language 1 & 2 (TOUR 6/HPC 5)
ANSWER KEY