Khidki vada

Khidkivada might sound strange to the everyone, who is encountering for

the first time. But its quite familiar to Mumbai and Thane region of
Maharashtra. There is a glorious history to this name.

Mr. Yashawant Moreshwar Vaze, born at Marathi family in Kalyan, with an ordinary
childhood. After his education he started working with Kohinoor mill no. 3, Shivajipark,
Dadar.
December 6th, 1968 he got married to elder daughter from Gondhalekar family originally
from Vardha district in Maharashtra. He was under the burden of loan, which he availed
for marriage. With a limited salary of 300Rs, it wasnt possible for them to repay the loans.
On the 24th day after marriage, he along with wife Mrs. Uma, started a business to sell
Batate Vada (Indian burger made from potato) from the window grills of his house,
known as khidki in Marathi. (December 30th, 1968)
With a specialized spices (masala) and Mrs. Umas specialty cooking, the business started
with 5kg of potato, with affordable cost of 10paise per vada, which soon got popularity in
surrounding area.

Till that time, Potato vada was restricted to either restaurants or small scale stalls. But the
concept of special place for vada was a revolutionary concept. Mr. Vaze was the pioneer of
concept Special shop for Vadapav in Maharashtra.
He handled this business along with the job at Kohinoor mill, for almost fourteen years.
After that he left his job and took over the business as a full-time venture. With never
changing taste and bigger size of Potato Vada popularized his business all over. Vada served
from Window (khidki), was termed khidkivada by regular customers and later on became
the brand name. But a by-product of popularity is misuse of the name, and it started
immediately by others. Mr. Vaze registered the trademark Khidkivada in 1991. Again he
was the first businessman to register a trademark for Potato vada.
After this Mr. Vaze ventured into different businesses, namely Marriage hall, Catering,
Sagarika Resort in Murud near Dapoli and Vaze bandhu Food Products etc.
Today, Khidki Vada is available in the same size and taste, at every branch and franchise.
The main reason behind it is the spice (Masala), is the same and prepared by the same
methodology.

SAMRUDHI S.GADVE
SEM 2, DIV A

GS 024