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  • Emgt 358

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    Omega358 is introducing water-free urinals to major clients in India. The urinals use a sealed cartridge containing a biodegradable liquid instead of water, providing odor-free operation. Omega358 has allocated $1,000,000 to the project with $750,000 for sales/production, $100,000 for design, and $100,000 for maintenance. The urinals offer advantages like improved hygiene, reduced water costs, and easy cleaning. Omega358 will target businesses with multiple urinal installations at a selling price of $175 per unit.

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    Omega358 is introducing water-free urinals to major clients in India. The urinals use a sealed cartridge containing a biodegradable liquid instead of water, providing odor-free operation. Omega358 has allocated $1,000,000 to the project with $750,000 for sales/production, $100,000 for design, and $100,000 for maintenance. The urinals offer advantages like improved hygiene, reduced water costs, and easy cleaning. Omega358 will target businesses with multiple urinal installations at a selling price of $175 per unit.

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    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
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    23 views10 pages

    Emgt 358

    Uploaded by

    api-279338247
    Omega358 is introducing water-free urinals to major clients in India. The urinals use a sealed cartridge containing a biodegradable liquid instead of water, providing odor-free operation. Omega358 has allocated $1,000,000 to the project with $750,000 for sales/production, $100,000 for design, and $100,000 for maintenance. The urinals offer advantages like improved hygiene, reduced water costs, and easy cleaning. Omega358 will target businesses with multiple urinal installations at a selling price of $175 per unit.

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    of 10

    Omega358

    Project Lead Jackson


    Arcade
    Marketing Head Hetal
    Joshi
    Design, Sales Head Anuj
    Gorasia

    INTRODUCTION
    Established since 1991
    Offers plumbing and washroom products-vitreous
    china fixtures, flushometers, faucets, spa
    mountings

    Major Clients include- Infosys, SEBI, China


    construction bank, Beijing National Stadium

    New Clients(EMAAR Properties & DLF limited)


    demanding Green Technology

    Introduction of water free urinals

    Omega water free urinals(omega


    358)
    Unit comprises of vitreous china/stainless
    steel fixtures and cartridge
    WORKING

    Cylindrical cartridge(containing biodegradable


    sealant liquid) is fixed in the housing

    Urine passes through the liquid(specific gravity

    less than water) into the hosing tail pipe sealant

    Sealant liquid acts as air tight barrier providing


    odor free operation

    Department

    Budgeting

    Amount (dollars)

    Sales/production

    750,000

    Design

    100,000

    Maintenance/replacement/assem 100,000
    bly
    Marketing

    50,000

    Total

    1,000,000

    Omega358 FEATURES
    Touch-free operation

    Water saving as it uses no

    water

    Mechanical-free design

    Sealed Locking

    Cartridge

    Smooth surface
    Advantages:

    Improved hygiene and safety

    Odor-free

    Drastically reduced water and sewer costs

    Minimal care & easy cleaning

    Water supply piping not required

    Vandal resistant

    Customer
    Segmentation
    Any business with urinals in the workplace.
    Range of customers with multiple urinal installations or a single stall.
    High-rise buildings are one of the customer base for our product.
    S-W-O-T Analysis
    Strength
    Low price
    Longer lifecycle

    Weakness
    New entry in market
    Vast competitive
    product range
    existing

    Opportunity
    Starting of new product
    line

    Threat
    Decline in existing sales
    in traditional products

    Sales and Pricing Strategy


    Avg Fixed Cost/Unit
    = $ 41.66

    Avg Variable cost/Unit


    = $75.34

    Pricing Strategy
    Breakdown of budget Amount = $1000000
    Total Fixed Cost/Unit = $ 117
    Get at least 20-25 % return at the end of Year 1
    Target Pricing - Pricing Strategy
    Selling Price = $175 (Considering 50 % profit on TC)

    Break Even Analysis

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