PRODUCT MANAGEMENT

PROF. ABHILASH PONNAM

abhilashponnam@gmail.com ,
Office: C004
Mob: 8143344893
FOR CONSUMPTION OF SEC C OF PRODUCT MANAGEMENT ONLY. DO NOT DISTRIBUTE.

Preference Maps
Explore and understand the structure
and tendencies of consumer
preferences
To understand the market and reveal
its segmentation
To benchmark your products and
compare them to your competitors

RANKS

Multiple Correspondence
analysis
Maps that portray similarities and differences between a
category and within categories
To find out perception of brands vis--vis their attributes
To find out factors contributing to selection of particular
product/brand.
Product testing,
Segmentation analysis

Multiple Corrospondence Analysis is

analogus to Principal Component
Analysis for Nominal Data.

Time Series Analysis

TS Options
Simple: No trend (alpha)
Holt: Accounts for trend but not
seasonal effects (gamma)
Winters: Accounts for trend and
seasonal effects (delta)