FOR THOSE OF YOU WHO MAY NOT BE FAMILIAR WITH MY PREVIOUS BOOKS, in Rich Dads CASHFLOW Quadkant, the secona book in the Rich Dad series of books, I go into ‘why some people find getting rich easier than others. Ri books for people who want to make changes in their lives, Some of the reems used here will refer to che eters in this Quadean: Dad CASHFLOW Quadrant is the most important of my 2 Y E ~ stands for employee S — stands for small-business person, self-employed or specialist B — stands for big such as Donald Trump 1 - seands for investor Why Network Marketing? When I firse heard about neework mar- kecing, I was againse it. But after openin sy mind, I began to see advantages tae few ‘other business opportunites offer. Lang-ceem sucess in life isa reflection of your educa- ton, life experience and personal character. Many network marketing companies pro- ‘vide personel-dewelopmene training in those key areas Most schools train people for the E or S aquadeants, and that is greae if ehose ate che quadrants in which you wane to spend your life. Mose MBA programs are training, stu does for high-paying, jobs in the corporate world as an E, noe @B. KIYOSAKI TRUMP Network Marketing: The Industry for People Who Want to Change Their Lives What if youte in the E or S quadcants and you want to change? What if you want to be in the B quadrant? Where do you find the education that sins you for thar quadrant? I recommend a necwork marketing busines, I recommend the industry for people who want and get the necessary skills and attitude training to be successful inthe B quadrane Being an entrepreneur and building a B-quadrant business is one of the toughest challenges a person can take on. The reason chere are smote people in che E and S quadrants is simply because those quad- rants are Jess-demanding than the B quadrant, As they easy, everyone would do it ie were Thad to learn how to overcome my self dou, shyness and fear of rejection, And I had co learn how to pick myself up and keep going after I failed. These are some of the personal traits @ person must develop if they are to be successful in a B-quadane business, whether ic is nerwork markering business, franchise or an enerepreneurial sare up. ‘An impoetant persona skill required foc any B-quadrane business is ea jour fears and have others overcome thei fears to get the job done? This is a skill che Marine Corps eaughe me. As Marine Corps offices, ie was imperative chae we were able to lead others inco batle, even though we were all terrified hip. Are you able to evercoms of dying YOUR BUSINESS | 97KIYOSAKI TRUMP T meet many people in che S quadranes, the specialists or small- business owners, who would like to expand, bue they simply lack leadership skills. No one wants to follow hem. The employees do not teuse their leader, or the leader does not inspire the employees +0 better themselves. Forbes defined a big-business owner, a B-quadrant business ‘owner, as a person who conerols a business with more than 500 ‘employees. This definition is why leadership skills are vital for the B quadcant. ‘Where can you find a business chat will invest the time in your ‘education, your personal development and building your own busi- ress? The answer is most network marketing businesses. Network Marketing is a B-Quadrant Business Building a B-quadrane business is not an easy task, So you need ‘oask yourself, ‘Dol have what it takes? Am I willing co go beyond iy comfore zones? Am I willing co be led and willing to learn to 38 | YOURBUSINESS VOLUME 2 ISSUE 2 lead? Is there a very tich person inside me, ready co come out?” If the answer is yes, start looking for a network marketing business ‘thac has a great training program. I will focus les on the products fr the compensation plans, and more on the education and personal development program the company offers. ‘A network mecketing business is a B-quadrant business because ic meets several criteria I look for in a business or investment. Those 1, Leverage: Can I train other people to work for me? 2. Control: Do I have a peorected system hae belongs to me? Geeativity: Will the business allow me to be creative, and develop my own personal style and talents? 4, Expandabilicy: Can my business grow indefinitely? 5. Predictability: Is my income predictable ifT do whac is expected of me? IFT am successful, and keep expanding ry business, will my income increase with my success and hard work?ISN'T NETWORK MARKETING A PYRAMID SCHEME? Tam ofeen asked if network marketing is a pyramid scheme, My reply is thae corporations are really pyramid schemes, A corporation has only one person at the top, generally the CEO, and everyone se below A ceue network marketing business is the exact oppose of « tradicional business model. The nctwork marketing business is you to the top not keep you at the bottorn. A work marketing business does noe succeed unless it brings people co che top, designed ¢o brin ADDITIONAL POINTS WORTH MENTIONING 1. Tax breaks increase. By starting a neework marketing business in your spare time and keeping your regulac job, you begin to gain the tax advancages of the rich. A person with a part-time business can take more tax deductions than employ ces can. For example, you may be able to deduet gasoline, some meals and entertainment. Obviously, you need to check with your CPA for exact rulings on your situation, and thi cost of your CPA is tax deductible, In other words, the govern- about how co pay less 2. Meet like-minded people. When I started out, most ‘of my E-quadrant friends thoughe I was auts. They could not understand why I did noe wane che steady job or steady paycheck So one importance part of becoming a°B is to surround yourself with ocher people who are Bs—and I want you to become a B. 3. Give yourself time. Ic rakes time to be successful in any YOUR BUSINESS | 39KIYOSAKI TRUMP Donald Trump and Robert Kiyosaki are concerned. Their concern is that the rich are getting richer, but America is getting poorer. Donald and Robert want you to be rich. of the quadrants. Just as i takes time to climb to the cop of che corporate ladder as an E of become a successful doctor or lawyer in the $ quadrant, ic takes time and dedication to become successful in the B quadrant. It rook me years before T buile a successful B-quadrane business So give yourself time, I'll allow at least five years to learn and develop into a B- quadrant person {, Network marketing companies tare patient. One of the beauties of a net- work marketing business is that it will invest in you, even if you'te not success- ful. In che corporate world, if you'te noc successful in six months to a year, you 40 | YOURBUSINESS VO are often fired. In the neework marketing world, as long as you'te willing to pat in the time, most companies will woek with you in your development, After all, they want you ro get to the top. 5. Leverage the systems already in place. These systems are already cried and proven, which allows you co hit the ground cunning instead of erying to build the incernal systems of a new company In Conclusion After opening my closed mind, I could finally sce some of the unique benefits the network mackering industry offers people who wane more out of thet lives. Generally, it costs much Less 0 started in a network macketi thao co build 2 busi the Rich Dad svies