Name: --------------------------------------------

Gender: Male Female

Marital status: Single Married

Occupation: Student

Employed Self-Employed

Age

o 12-17

o 18-26

o 27-35

o 36-40

o 41-47

o 48 and above

Note: Kindly choose only one option.

Q1. You like Gourmet bakery products?

Unemployed

1. Strongly Disagree
Agree

2. Disagree

3. Neutral

4. Agree

5. Strongly

Q2. You like Cakes and Bakes bakery products?

1. Strongly Disagree

2. Disagree

3. Neutral

4. Agree

5. Strongly Agree

Q3.How often do you purchase Gourmet bakery products?

1. Daily 2. Weekly 3. Monthly 4. Sometimes 5. Never

Q4. How often do you purchase Cakes and Bakes bakery products?

1. Daily 2. Weekly 3. Monthly 4. Sometimes 5. Never

Q5. You consider Bon vivant as a premium quality brand?

1. Strongly Disagree 2. Disagree 3. Neutral 4. Agree 5. Strongly Agree

Q6. Do you buy premium quality cakes?

1. Yes 2. No 3. Sometimes 4. Mostly

Q7.How often do you purchase Bon vivants premium cakes?

1. Once a week 2.Once a month

3. Occasional 4. Sometimes

5. Never

Q8.Mark the factors that you consider while purchasing Bon Vivants premium
quality cakes.

(You can mark more than one option.)

1. Price 2. Quality 3. Taste 4. Brand Name

Q9. How will you rate Cakes and Bakes products in comparison to Gourmets
products?

1. Excellent 2. Very Good

3. Good 4. Fair 5. Poor

Q10. You consider that Cakes and Bakes should launch premium range of products

1. Strongly Disagree 2. Disagree 3. Neutral 4. Agree 5. Strongly Agree

Q11. If Cakes and Bakes launch premium quality cakes, you would

1. Definitely buy
Definitely not buy

2. Probably buy 3. Not sure 4. Probably not buy

5.

Should you have any further comments that you would like us to know about that
have not

been addressed by this survey, please enter them below.

Thank you for giving us your precious time!