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  • Analysis of Cake Preferences and Bakery Brand Perceptions

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    Javed Sagheer
    3 views16 pages
    - The document analyzes preferences for cakes and gourmet premium cakes. It finds that 86% of people eat cakes, with females being more likely than males. Cake flavors are most liked as excellent, good or normal. People prefer to buy cakes occasionally or monthly. Cakes are seen as providing good quality by 51% of consumers from gourmet shops and 35% from Cakes & Bakes. There is a recommendation that Cakes & Bakes should launch premium cakes based on the findings.

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    Original Title

    Gourmet and Cakes Bakes

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    - The document analyzes preferences for cakes and gourmet premium cakes. It finds that 86% of people eat cakes, with females being more likely than males. Cake flavors are most liked as excellent, good or normal. People prefer to buy cakes occasionally or monthly. Cakes are seen as providing good quality by 51% of consumers from gourmet shops and 35% from Cakes & Bakes. There is a recommendation that Cakes & Bakes should launch premium cakes based on the findings.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    3 views16 pages

    Analysis of Cake Preferences and Bakery Brand Perceptions

    Uploaded by

    Javed Sagheer
    - The document analyzes preferences for cakes and gourmet premium cakes. It finds that 86% of people eat cakes, with females being more likely than males. Cake flavors are most liked as excellent, good or normal. People prefer to buy cakes occasionally or monthly. Cakes are seen as providing good quality by 51% of consumers from gourmet shops and 35% from Cakes & Bakes. There is a recommendation that Cakes & Bakes should launch premium cakes based on the findings.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 16

    Analysis of Cakes & Bakes and gourmet p

    Do you eat ca
    People who eat cakes:People who dont eat cakes:-

    People who eat and don


    Female
    Male

    Yes
    41%
    31%

    No
    10%
    18%

    0%

    5%

    10%

    15%

    20%

    Likability of cake flavors:excellent

    16%

    25%

    good
    normal

    31%
    25%

    0.45
    0.4
    0.35
    0.3
    0.25
    0.2
    0.15
    0.1
    0.05
    0
    preference of
    cakes:Likability of cake
    flavors:-

    Occasionally
    0.16
    excellent

    mont

    0.3
    goo

    Prefer to buy Cake from Go


    Gourment

    51%

    Cakes&Bakes

    35%

    0.6
    0.5
    0.4
    0.3
    0.2
    0.1
    0
    Gourment

    Provide Good quality by cak


    Agree

    Gourmet
    21%

    Disagree

    8%

    Neutral

    21%

    0.3
    0.25
    0.2
    0.15
    0.1
    0.05
    0
    1

    Cakes&Bakes should lau


    37%
    13%

    Yes
    No
    100%
    90%
    80%
    70%
    60%
    50%
    40%
    30%
    20%
    10%
    0%

    20%
    10%
    0%

    kes and gourmet premium Cakes


    Do you eat cakes?
    yes
    No

    86.00%
    14.00%

    eat cakes
    no
    yes

    e who eat and dont eat cakes:-

    Female
    Male

    15%

    20%

    ake flavors:-

    25%

    30%

    35%

    40%

    45%

    preference of cakes:Occasionally

    43%

    monthly
    weekly

    21%
    8%

    Column M
    Column L
    Column K

    Occasionally

    monthly

    weekly

    0.16
    excellent

    0.31
    good

    0.25
    normal

    buy Cake from Gourmet or Cakes & Bakes?

    Column H
    Column G

    Cakes&Bakes

    od quality by cakes & bakes and gourmet:-

    Gourmet

    Cakes&Bakes
    24%
    6%
    20%

    Column F
    Column G
    Column H
    Column I
    Column J

    &Bakes should launch premium cakes?

    No
    Yes
    Cakes&Bakes should launch
    premium cakes?

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