BSNL

Cell Broadcast Services

Introduction
Cell Broadcast is capable of broadcasting one
single message to reach all mobile handsets
in an area as small as one radio cell and as
big as the network area of the entire PLMN.
Cell Broadcast allows a text or binary
message to be displayed or scrolled on all
mobile terminals connected to a single sector
of a cell or set of cells.
SMS
is
sent
from
point-to-point,
Cell
Broadcast (SMS-CB) message is sent as pointto-area. SMS-CB message can reach a huge
number of terminals at once.

Introduction (Contd--)
Messages are directed to radio cells, rather
than to a specific terminal.
These
push
messages
are
sent
as
unconfirmed push service, meaning that the
originator of the message does not know
who all have received the message.

Technical structure
Cell Broadcast Centre (CBC) is the heart of
the Cell Broadcast System and acts as a
server for all CBEs (Cell Broadcast Entities).
It administers all SMS-CB messages it
received from the CBEs and does the
communication towards the GSM network.
GSM network takes care of delivering the
SMS-CB messages to the mobile terminals,
which have enabled Cell-info display in their
handsets.

Limitations
The service is dependent on the type of
handset used.
Many handsets, both at top end and at entry
level, do not support CBS.
There exists certain MAKE of handsets,
which take CBS messages as normal SMS.
Further, the size of 83 characters severely
limits its ability to be used for mass usable
applications

BSNL,s Status
BSNL had Cell Broadcast Systems at Zonal
levels, being used for providing the cell id
info.
LBEs are extended to each of the circles in
the zone, using which, the circles can send
circle specific information over the BTS under
its jurisdiction area.
The service was not being used on
commercial basis except in Tamilnadu &
Haryana Circles, which were using it for
advertisement of local businesses with fixed
charging per month per sector

Action Plan
The system can be used for revenue
generation by commercial utilization of
this channel in all zones/circles/SSA.
Sales & Marketing and Enterprise
Business teams in SSA/Circles need to be
assigned Monthly/weekly
target ,to
approach various organizations like hotels,
restaurants, showrooms, product owners
and service providers for informing the
use of Cell Broadcast channel and its
tariff.

Tariff
The introductory offer of tariff for next 6
months is below
Sr.no

Monthly Tariff

Remarks

Rs. 20/- per day/Sector or One Cell (BTS)

Rs 300 month/ Sector
has 3 sectors
(taxes extra)

THANK YOU