Modified Research project topics for Marketing

1. A comparative study on application of advertising through cell phone framework among various
types of goods and services
2. Market entry strategy in an emerging market using Country of Origin information
3. Impact of brand awareness on brand loyalty: A study of packages milk brands
4. A study of Determinants of consumer buying behaviour in mega stores
5. A Study of E-commerce systems for relationship between website attributes and customer
satisfaction
6. A study of Customer Delight in banking sector
7. A comparative study of local and foreign banks for service quality gaps.
8. A study of Effects of occupational status on women food buying and cooking behaviour .
9. A study of influence of gender on family buying decision.
10. A study of effects of recession on consumer buying behaviour.
11. Factors effecting positive and negative word of mouth in restaurant industry
12. A study of effects of consumer response towards instore promotion on brand image and purchase
intention.
13. The impact of counterfeit brands on consumers acceptance of original brands
14. A comparative study of sellers and buyers in market acceptability of licensed software
15. Effect of deceptive advertising on consumer loyalty in .sector
16. Consumer awareness and usage of E-banking transactions through mobile phones
17. A study of impact of packaging characteristics towards consumer brand preference.
18. Effect of product innovativeness and trial ability on new product adoption.
19. A study of relationship between corporate image and mobile phone advertising.
20. A study of consumer decision making model with special reference to automobile industry.
21. A study of factors behind brand switching with special respect to telecom industry.
22. A study of consumer purchase behaviour in out-of-stock situations at retail outlets.
23. Understanding consumer response towards sales promotion in the fast food industry
24. A study of Factors influencing customer satisfaction in health care services
25. A study of the impact of brand extension on brand personality
26. A study of the impact of personal involvement on store brand selection
27. A study of Sustainable competitive advantages in hospital industry
28. A study of perceived value of service rendered by physician consultant.
29. The effects of search engine optimization on marketing performance of the companies
30. A study of impact of nutritional labelling on the consumer buying behaviour.
31. A study of impact of celebrity endorsement /event sponsorship on pre-purchase evaluation.
32. Impact of communication on service brand evaluation
33. A study of factor affecting compulsive buying behaviour in credit card consumer
34. The effects of consumer environmental consciousness and environmental friendliness on brand
preference
35. A study of Factor influencing customer retention in hotels.
36. A study of the impact of different sales promotion tactics on consumer with special reference to----.
37. A study of role of outdoor advertising in brining awareness and developing perception for social
causes.
38. A study of factors affecting on of consumer behaviour towards use of plastic money.
39. A study of impact packaging variables on consumer preference towards soft drink products.
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40. A study of effect of customer relationship management on customer retention.

41. A study of Relationship between store image and consumer preferences towards store brand.
42. A study on consumer purchase intention with respect to objectives, attributes and subjective
dimensions in retail outlets.
43. A study of impact of store dimensions and demographics Brand awareness and brand attitude on
Consumer buying behaviour in shopping stores.
44. A study of Impact of advertising and price sensitivity on consumer buying behaviour
45. A study on consumer spending via credit cards
46. A study of effectiveness of integrated marketing communication with respect to consumer attitude
towards brand.
47. A study of effectiveness/Influence of humour advertising on consumer brand perception
48. A study of an association between advertising messages and content and the response of the
children.
49. A study of impact of marketing activities on the sales of pharmaceutical companies.
50. A study on effects of offensive images and tests on ad recall, brand recall and brand image.
51. A study of the effects of brand relevance strategies on brand share and brand sales
52. A study of the effect of branded ingredients on consumer perception
53. A study on effects of sales man personality on brand image at various stages of brand life cycle
54. A study of customer buying behavior towards insurance products.
55. A study on "impact of advertising in B2B marketing"
56. A study on distribution channels in .industry
57. A study of Impact on preference towards Petrol /Diesel cars due Fuel price changes.
58. A study of factors influencing in selection of mobile service providers.
59. A study of consumer behavior towards public sector and private sector banks.
60. A study of Sales Promotion Strategies of a specific product
61. A study of Product diversification strategies of.
62. A study of consumers perception towards shopping Malls
63. A study of role of Print and Electronic media in positioning of a product.
64. A Comparative study of after sales services of electronic goods.
65. Effectiveness of advertising on real estate sector
66. Strategies used to build successful Internet based customer services
67. A study of Changing trends in FMCG industry in India
68. A study on customer preference towards online and off line marketing.