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  • Lead Management Best Practices-Assessment

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    Bourvil71
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    The document outlines best practices for lead management, including establishing a common lead definition, integrating marketing and sales funnels, adopting a repeatable lead management process that maps to the buying process and establishes conversion metrics by stage, providing sales feedback loops, nurturing leads with stage-specific content, and designating a dedicated Lead Development Representative role in marketing to route leads.

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    Lead Management

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    The document outlines best practices for lead management, including establishing a common lead definition, integrating marketing and sales funnels, adopting a repeatable lead management process that maps to the buying process and establishes conversion metrics by stage, providing sales feedback loops, nurturing leads with stage-specific content, and designating a dedicated Lead Development Representative role in marketing to route leads.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    14 views1 page

    Lead Management Best Practices-Assessment

    Uploaded by

    Bourvil71
    The document outlines best practices for lead management, including establishing a common lead definition, integrating marketing and sales funnels, adopting a repeatable lead management process that maps to the buying process and establishes conversion metrics by stage, providing sales feedback loops, nurturing leads with stage-specific content, and designating a dedicated Lead Development Representative role in marketing to route leads.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Lead Generation Best Practices

    Lead Management

    Best Practices for Lead Management

    Establish a common definition of a Lead

    Integrated marketing & sales funnel

    Sales & Marketing SLA/SOP

    Adopt a repeatable lead management process

    Map lead process to buying process

    Establish conversion metrics by stage

    Clear buyer-driven exit criteria

    Sales feedback loop

    Lead nurturing

    Offer content built specifically by buying stage

    Create a dedicated Lead Development Rep (LDR) role

    Lead Development Role (LDR) resides in marketing

    Clear lines for lead routing

    Key
    1 = Gulf

    Void

    2 = Gap

    Partial

    3 = Aligned

    In Place

    Assessment
    Partial
    Void
    In Place
    Partial
    Void
    In Place
    Void
    In Place
    Void
    Partial
    Partial
    In Place
    Partial

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