Lead Generation Best Practices

Demand Generation

Best Practices for Demand Generation

Key
1 = Gulf

Void

2 = Gap

Partial

3 = Aligned

In Place

Assessment

Prepare a comprehensive, annual media plan based on

scorecard evaluation

Embrace Integrated media campaigns to increase response

Implement creative brief process for campaign creative

Consistency of brand voice and visual representation

Leverage SMEs for content

Leverage creative talent for direct communication headlines,

landing page CTAs, and persuasive writing

Audience buyer Persona exist for each core product

Persona-driven messaging

Coordinate and sequence campaign timing, including ideal

and maximum touch frequency

Map out the buying triggers/seasons by product

Performance is captured in a ProForma closed-loop tracking

Partial

Response activities are tracked and analyzed based on the

collective impact

In Place

Partial
Void
In Place
Partial
Void
In Place
Void
In Place
Void
Partial