Professional Documents
Culture Documents
I NIDHI BHADANA hereby declare that the project titled RECRUITMENT AND
SELECTION PROCESS IN DABUR is my own work and efforts which is
completed under the supervision of Mr. PARITOSH SHARMA.
The Research report has been submitted to Vidya , Ghaziabad for the purpose of the
compliance of any requirement of any examination or any degree earlier.
NIDHI BHADANA
MBA III Sem
Roll No. - 0821002281
ACKNOWLEDGEMENT
When a person is help, guide and co-operated his or her heart is bound to
pay gratitude.
It is not a single mans effort which is sufficient for the accomplishment of
a Research. Various factors, situations and persons integrate to provide the
background for accomplishment of a task requires the effort of so many
people and the work is no different.
I acknowledge here the names of those people who have been instrumental
in preparation of this Research.
I am sincerely indebted to Mr. Paritosh Sharma (Asst. H.R. Manager,
Dabur India Limited) for his valuable suggestion and inspiration to undergo
this study and his unstilted help which he gave for the completion of this
Research.
My grateful thanks are also due to various others technocrats, who inspire
of there multifarious pre-occupation, were kind enough to spare time to
grant me personal help and others cooperative activities. I would also like
to thanks co-operation for providing the recruitment & selection and
supplemental information used in this study.
JUHI SHARMA
PREFACE
of
knowledge
and
insights
of
how
HR
any
tangible
short-
term
that
they
are
making
things
happen
of
maximum
team
potential
is
the
motivated,
knowledge
decision.
and
Dabur
empowered,
confidence
to
recognizes
professionals
with
take
independent
each
employees
TABLE OF CONTENTS
Preface
Executive summary
Objective of Study
Introduction
Company profile
21
44
Research methodology
49
o Research design
o Data collection
Data Analysis
53
Findings
73
Conclusion
75
Recommendations
77
Limitations
80
Bibliography
81
Questionnaire
82
EXECUTIVE SUMMARY
The recruitment and selection procedure of the company determines the level
of achieving organizational goals in the long run. As per definition it is stated
that which is all about selecting right person for the right job at the right time
at the best possible position. Although it sounds quite simple but it is also not
an easier job to evaluate a person with his ability and skills that may satisfy
the core competency for the job so that his degree of willingness to pursue a
job becomes positive. From job seekers prospective it is the core
competencies, which matter much for a job. So it is the effective recruitment
and selection procedure, which determines not only the right candidature for
a job but also a long-term accomplishment of organizational goals.
I have chosen Dabur for studying their methods of recruitment and
selection function. In the course of study I came to know that, it has the
probability of achieving more than 50% of the people to be placed for the
right job, which reflects some of the unique ways for recruiting the
candidates to fill up various vacancies.
The aim of the company is to achieve overall organizational goal not only
by way of fulfilling the targeted top-line but also employee satisfaction
towards various position of job to the maximum level. This I will see as I
proceed subsequently in my Research.
Objective of Study
INTRODUCTION
8
Popular
sources
of
recruiting
employees
include
internal
search,
Proper selection can minimize the costs of replacement and training, reduce
legal challenges, and result in more productive workforce. The primary purpose
of selection activities is to predict which job applicant will be successful if
hired. During the selection process, candidates are also informed about the job
and the organisation.
The discrete selection process would include the following: initial screening
interview,
completion
of
the
application
form,
employment
tests,
Selection devices provide managers with information that will help them predict
whether an applicant will prove to be a successful job performer. The
application blank is effective for acquiring hard biographical data, while the
weighted application can provide information for predicting job success.
Traditional tests that assess intelligence, abilities and personality traits can
predict job proficiency but suffer from being non-job related. On the other
hand, interviews consistently achieve low marks for reliability and validity.
Background investigations are valuable when they verify hard data from the
application, although they offer little practical value as selection devices.
Physical examinations are valid when certain physical characteristics are
required to be able to perform a job effectively.
10
SCOPE OF STUDY
11
HISTORY OF COMPANY
M ILESTONES TO SUCCESS
Dabur India Ltd. made its beginnings with a small pharmacy, but has continued
to learn and grow to a commanding status in the industry. The Company has
gone a long way in popularizing and making easily available a whole range of
products based on the traditional science of Ayurveda. And it has set very high
standards in developing products and processes that meet stringent quality
norms. As it grows even further, Dabur will continue to mark up on major
milestones along the way, setting the road for others to follow.
1884 - Established by Dr. S K Burman at Kolkata
1896 - First production unit established at Garhia
1919 - First R&D unit established
Early 1900s - Production of Ayurvedic medicines Dabur identifies nature-based
Ayurvedic medicines as its area of specializations. It is the first Company to
provide health care through scientifically tested and automated production of
formulations based on our traditional science.
12
13
15
16
RECRUITMENT
Recruitment and selection are the most important
functions in an organization because with the help of
these
functions
available
the
candidate
management
from
selects
batch
of
the
best
them.
The
encouraging
them
to
apply
for
jobs
in
an
organization."
the
sources
of
manpower
to
meet
the
17
Planned.
Anticipated.
Unexpected.
FEATURES:
18
the
size,
nature
and
environment
of
the
organization.
SOURCES OF RECRUITMENT:
The various sources of recruitment are -
19
Dependents
and relatives
of
disabled employees.
Press advertisements.
Campus Interviews.
Placement Agencies.
Recommendations.
Employment Exchanges.
need
of
DIL
is
diversified.
It
needs
technical
know-how
knowledge,
and
pharmaceutical
of
latest
computer
industry
to
industrial
technical
applications
manual
workers.
to
The
the
recruitment
and
selection
procedure
21
SELECTION
Selection is the process of choosing the best candidate out of the all the
applicants. In this process, relevant information about the
applicants is collected through a series of steps so as to evaluate
their suitability for the job to be filled.
Preliminary Interview.
22
Application Form.
Selection Test.
Selection Interview.
Physical Examination.
Reference Check.
Final Approval.
Employment.
It
avoids
unnecessary
waiting
for
the
23
thus
maintaining
databank
of
the
applicants.
Selection
Tests
are
being
increasingly
used
in
remain
covered
in
application
form
and
interview.
Selection involves a
application
form
and
test
can
be
25
26
Selection
is
an
important
function
as
no
27
COMPANY PROFILE
Dr. S.K. Burman lays the foundation of what is today known as Dabur India
Limited. Starting from a small shop in Calcutta, he began a direct mailing
system to send his medicines to even the smallest of village in Bengal. The
brand name is derived from the words Da for Daktar or doctor and bur
from Burman.
products,12%;Food
products,6%
Ayurvedic
Dabur commenced
28
Dabur is a leader in ayurveda, the traditional Indian health care system. The
company manufacturers and markets a range of oncologicals. Dabur is one of
the few companies in the world to produce paclitaxel-an anti cancer drug.
The company has 12 manufacturing plants in India, Nepal and Egypt. Dabur
products are also manufactured in Dubai. It has a transactional network of 19
offices serving both rural and urban markets in India. The company has sales
and marketing offices in Dubai and London. Dabur
of
Spain,
general
Deconfeteria
India
ltd.,
manufactures
full
array
of
commercial
finance
&
services.
It
focuses
on
transparency, commitment and high quality. Set up in 1992, DFL derives its
skills and belief from its parent from its parent organization, Dabur India ltd. It
is involved in issue management, portfolio management, leasing and finance.
CORPORATE OBJECTIVE
Corporate goals for the next two years. This journey has been called the STARS
PROGRAMME.
The specific goals are:
- Sales turnover of Rs. 3500 crores in 2009-10.
- Profit after tax Rs. 334 crores in 2009-10.
- MAC (Most admired FMCG Company) within the top 5.
30
QUALITY POLICY
The management is fully committed to quality and ensures all resources to
accomplish this task.
QUALITY OBJECTIVES
THE COMPANYS QUALITY OBJECTIVES ARE AS FOLLOWS:
- To focus on its customers and successfully meet their needs and
requirements.
- To manufacture effective health care products at competitive prices and to
improve the quality of life of the common masses.
- To implement system to ensure prevention of errors rather than detection
of errors.
- To ensure global competitiveness by striving to achieve Current Good
Manufacturing Practices (CGMP).
- To ensure safety in all operations by working according to the systems in
all areas of operations.
- To provide appropriate training to improve their skills and expertise.
- To increase productivity and reduce wastage within the organization.
31
32
to
the
future
prospects-both
of
the
the
vacancy.
The
form
consists
of
various
33
Advertisements.
34
and
the
candidates.
The
consultants
35
need
arises
then
they
are
also
taken
through
consultants.
The
candidates
are
then
required
to
fill
up
the
36
37
organisation
then
they
are
absorbed
in
the
38
Mr. Manchanda
G.M (North)
Manager Personal
R.S.M. Delhi
Manager
FFP Department
Manager International
MRTG.
Manager
CSC & Automation
Manager
Sales
Deputy
Manager Sales
Product
Manater
Asst.
Manager Sales
A.S.M.
Delhi
A.S.M.
Delhi
Senior Officer
Sales
Senior
Officer
Senior
Officer
Officer
Officer
Officer Sales
39
Brand
Manater
such service operations the emphasis has been on courtesy and efficiency and it
is assumed that the service in tourism is all smiles and effective communication.
However, with the changing nature of tourism and growing special sation only
smiles, communications skills and courtesy will not serve the purpose. For
example, a guide may be very good in communication but unless he or she is
equipped with knowledge and information related to the monument or the city,
he or she will not be able to perform quality service. Similarly, a driver may be
very good at driving but unless he knows the roads and addresses of the city,
only his driving capabilities will be of no help in providing quality service. And
we must remember here that tourists, whether foreign or domestic, are
increasingly becoming more demanding as regards quality of service.
Generally, human resource management, planning and development in tourism
have to be taken at both macro as well as micro levels. At the macro level, one
takes into account the educational and training infrastructure available in a
country and the efforts initiated by the ICAO. This also includes the efforts
initiated by the private sector. At the micro level, one takes into account how
best individual organizations plan and manage their human resources V S
Mahesh, formerly Vice President (Human Resources) with the Taj Group of
Hotels, is of the opinion that two central features common to all sectors of the
tourism industry must be considered in this regard:
41
handling the customers or how an escort is conducting the tour is not visible to
the management. Yet, the tourists experience of the holiday is dependent on
how the staff manning such services has treated him or her. Mahesh has pointed
out that in case of negative experiences, only less than five percent cases get
reported to the management by the customers and hence according to him the
crucial questions is are human beings capable of doing their job correctly,
willingly and with a smile, when they know that their management is most
unlikely to be able to see or hear them, let alone bear of their failure to do so?
This puts additional on the human resources management factor in the tourism
industry. Certain organizations, companies and even destinations are known for
their hospitality and are even termed as service leaders in their areas of
operations. Researches conducted by various scholars in this area show that they
42
43
A dedication to teamwork
In fact, human resource management and customers care/expectations
management are inter related area in the area of tourism. Sarah Mansfield has
identified four key principles in the development of customer care within
companies. These according to her are
1)
Customer care starts at the top was meaning that commitment to the
principle of customer care must emanate from senior management levels
within an organization. Successful management is not only about the
right management style but also an attitude, ethos or culture of the
organization which overrides the management techniques used, such that
in the absence of other instructions these values will dictate how an
employee will behave.
2)
44
3)
Care for your staff and they will care for your customers. Too often
organizations look first to the customer, whereas the emphasis should be
placed on the staff. Improving the experience of the staff encourages a
better service and a better experience for customers. More customers are
obtained thereby improving the climate in which management and staff
work. Investment and greater professionalism follow success and the
cycle of achievement is reinforced.
4)
45
competencies of the human resources are taken care of through human resource
development.
HUMAN RESOURCE PLANNING
In this Section, we will deal with certain aspects which are relevant for
managers or entrepreneurs at an organizations level in the area of human
resource planning. Human resource planing can be termed as a process for
preparing a plan for the future personnel needs of an organization. It takes into
account the internal activities of the organization and the external environmental
factors. In a service industry like tourism, such planning also aims at improving
the quality of manpower resources. Human resource planning involves:
46
47
48
49
interview are required to undergo a medical test before he/she is finally placed
in the Dabur.
Employees are also recruited through internal mobility. This is done on the basis
of merit and seniority. After passing the examination the candidates are
called for an interview along with the employees who have become
eligible for promotion on the basis of seniority.
50
Performance Appraisal.
Security.
Public Relations.
Industrial Relations.
51
Human
Resource
Recruitment
Training &
Development
Socialization
Performan
ce
Appraisal
Promotions,
Transfers,
Demotions
52
&
Additional General
Manager-Corporate HR &
IR
Deputy ManagerHR
Senior
E
x
Assistant HR
Officer
SupervisorAdministratio
n
Executive
Assistant-HR
Housekeep
ing
General
Administration
53
RESEARCH METHODOLOGY
The purpose of the methodology is to describe the research procedure. This
includes overall research design, the sampling procedure, the data collection
method, and analysis procedure.
Out of total universe 15 respondents from dabur have been taken for
convenience. The sample procedure chosen for this are statistical sampling
method. Here randomly employees are selected and interviewed. Information,
which I collected, was based on the questionnaires filled up by the sample
employees.
Under secondary method I took the help of various reference books which I
have mentioned in bibliography and also by way of surfing through the
company website.
Primary Data
Questionnaire: Corresponding to the nature of the study direct, structured
questionnaires with a mixture of close and open-ended questions will be
administered to the relevant respondents within the Personnel and other
Departments of the organisation.
Secondary Data
Organizational literature: Any relevant literature available from the
organisation on the Company profile, recruitment & selection procedures,
54
55
namely:
- Stores
- Finance
- Operations
- Electronics
- Engineering
Sample Extent: The extent of the sample is confined to the Sahibabad
operations of the Dabur, specifically to the Administration.
Sampling Technique
56
Judgement Sampling would be used for the purpose of choosing the sample
for the purpose of administering Questionnaire. The identified expert would
have a thorough knowledge about all the respondents within the Personnel
Department of the organisation. Thus his/her expertise would be
incorporated in locating, identifying and contacting the required respondents.
Again Judgement sampling would be effectively used in identifying the
typical non - HR Departments within the organisation and subsequently for
the location and identification of suitable respondents for Questionnaire.
57
DATA ANALYSIS
The analysis of the various sources of recruitment and selection devices is
presented on the following pages.
The response entailed from the HR Department (as analysed from
Questionnaire) represents current practice within the organisation in terms
of the sources of recruitment and selection devices used.
The analysis of the response entailed from all the other departments (as
analysed from Questionnaire) forming the sample, represents the perception
of the respondents from these Departments in terms of the validity and
effectiveness of the various sources/devices of recruitment/selection
(specific to these Departments)
The analysis further entails any suggestions/recommendations given by these
non-HR
Departments
(forming
the
sample
for
administering
58
INTERPRETATION:
Yes, it does because if in appropriate candidates are selected it would lead to loss of
productivity, labor turnover.
90 out of 100 employees said that recruitment and selection procedure affects the
performance of the employees while 10 out of 100 employees said that it does not.
59
INTERPRETATION:
100 out of 100 employees said Dabur recruit employees internally.
60
INTERPRETATION:
75 out of 100 employees believe that the recruitment and selection procedure followed by the
company is appropriate while 25 out 100 employees believe its inappropriate.
61
INTERPRETATION:
Disclosing of job specification basically depends on the job profile of the candidate.
65 out of 100 employees say that the economy discloses the job specifications at the time of
selection of a candidate while 35 out of 100 employees said the company doesnt disclose job
specifications at the time of selection.
62
INTERPRETATION:
100 out of 100 employees said that the company ask for references at the time of selection.
63
INTERPRETATION:
70 out of 100 employees say that the written test contribute the main factor of recruitment but
30% employees say that written test not take a main part of recruitment.
64
INTERPRETATION:
70 out of 100 employees say that company follows direct interview method, and 30 out of
100 says company follow the GD interview.
65
INTERPRETATION:
In the survey I find that DABUR prefer the fresher only 55% in campus and 45% Not prefer
for fresher in campus.
66
INTERPRETATION:
In the survey I find that DABUR recruit the people in other state.
67
YOU ARE SATISFIED WITH THE QUESTION AND WHICH ARE ASKED FROM THE
CANDIDATES AT THE TIME OF INTERVIEW
INTERPRETATION:
In the survey I find that maximum 45% persons are agree with DABUR and some 30%
persons are disagree.
68
INTERPRETATION:
In the survey I find that 100% manpower is based on previous production data.
69
INTERPRETATION:
In the survey I find that maximum 80% is linked of vision of the company.
70
INTERPRETATION:
In the survey I find that maximum cases 80% medical test is done at the time in DABUR but
in some cases medical test is not required.
71
INTERPRETATION:
In the survey I find that maximum DABUR conducted the interviews is free from bais.
72
INTERPRETATION:
In the survey I find that DABUR check all the information before interview.
73
INTERPRETATION:
In the survey I find that maximum cases DABUR not conduct the physical examination
before selection but in some cases DABUR conduct the physical examination.
74
INTERPRETATION:
In the survey I find that maximum 75% persons are satisfied with recruitment process in
DABUR but 25% persons are not satisfied with recruitment process in DABUR.
75
INTERPRETATION:
In the survey I find that maximum DABUR recruitment process for the people for future
needs.
76
INTERPRETATION:
In the survey I find that maximum 55% favoritism is not done at the recruitment process but
in some cases 45% can done.
77
FINDINGS
90% employees said that recruitment and selection procedure affects the performance
of the employees while 10% employees said that it does not.
65% employees say that the economy discloses the job specifications at the time of
selection of a candidate while 35% employees said the company doesnt disclose job
specifications at the time of selection.
100% employees said that the company ask for references at the time of selection.
70% employees say that the written test contribute the main factor of recruitment but
30% employees say that written test not take a main part of recruitment.
70% employees say that company follows direct interview method, and 30% says
company follow the GD interview.
DABUR prefer the fresher only 55% in campus and 45% Not prefer for
fresher in campus.
DABUR recruit the people in other state.
Maximum 45% persons are agree with DABUR and some 30% persons
are disagree.
78
79
CONCLUSION
is
growing
vastly.
Few
other
reasons
are
SOURCES:An
organizations
excellence
depends
upon
its
employees
are
selected,
METHODS:80
through
proper
highly
skilled
employees
in
the
organization.
for
employees
on
future
81
growth,
career
82
RECOMMENDATIONS
the
labor
turnover.
Also,
it
has
never
given
business
and
therefore
the
ability
to
retain
employee
turnover
directly
impacts
the
long
and
existing
relationship
with
its
changing
expectations
minimize
2. Employees
should
be
provided
with
quality
It
is
84
about
performance,
earning
potential,
lack
failure
of
clarity
to
hold
3. The
company
should
compensate
candidates
85
LIMITATIONS
The scope of the study in terms of coverage is limited to the Delhi
operations of the Dabur
Within the organisation the study is limited to the top-level management of
the Personnel Department of the organisation (out of which samples of the
respondents are also members of the Recruitment & Selection committee).
This is for the purpose of administering the questionnaire.
In line with the purpose of conducting employee interviews, the study would
be confined to personnel holding typical designations within the organisation
at different levels of management.
86
87
BIBLIOGRAPHY
1. BOOKS
Robbins P. Stephens, Organizational Behavior, Prentice Hall, 7th Edition,
Chapter 16, pages 636-641.
Koontz Harold & Weihrich Heinz, Essentials of Management, Mc Graw
Hill, 5th Edition, Chapter 11, pages 217-245.
India Today
Todays traveller
Business Today
3. News Paper
Times of India
Hindustan Times
Economic Times
4. Web sites
www.daburindia.com
www.indiatimes.com
88
QUESTIONNAIRE
QUESTIONNAIRE ON RECRUITMENT & SELECTION FOR THE
EMPLOYEES
1. DABUR go for a campus recruitment for freshers?
Yes
No
No
3. You are satisfied with the question and which are asked from the candidates at
the time of interview?
Agree [
Partially agree
disagree
No
No
No
No
8. DABUR check all information which is given by the applicant before selection?
Yes
No
No
Yes
No
No
No
13. Does the recruitment and selection procedure affects the performance of the
employees?
Yes
No
[
the
recruitment
No
and
selection
procedure
followed
by
the
company
appropriate?
Yes
No
16. Does your company disclose the job specifications at the time of selection of a
candidate?
Yes
No
17. Does your company ask for references at the time of selection?
Yes
No
18. What percent of the selection procedure does the written test contribute?
Yes
No
19. Which type of interview methods does your company usually follow?
Direct [
GD
90
Other