ADVERTISING AND PROMOTION RESULTS

ANALYSIS
A

Date the ad or promotion ran or letters sent out

Promotion Name

Ad Code

Targeted Market

No. of Letters Sent

No. of Responses and Percent of Response

Number of Sales

Sale Value
Price per unit______ x no. of sales:_______

K
L

Less Cost of Fulfillment (Packaging, product,

shipping, etc.)
Less Cost of Promotion or Ad
No. of letters: __________ x stamp/letter:
___________ =
Printing of letters/unit: __________
=
Envelopes: __________ x no. of
letters:____________ =
Stuffing envelopes (labor): ____________
=
Grabber/unit: __________ x no. of letters:
__________ =
Net Profit (Loss) on Promotion
(Total Sales less cost of promotion and cost of
fulfillment)
Profit-Loss per spent on promotion
(Divide net profit-loss by cost of promotion)

Comments:

Numb

Percent
age