A TRAINING PROJECT REPORT

On Study of Demat Account of

A training project Report submitted in partial fulfillment of the requirements for

the award of the degree of
MASTER OF BUSINESS ADMINISTRATION
(INDUSTRY INTEGRATED)
TO

Punjab Technical University

Submitted To: -

Submitted By: -

Asst. Prof Narender

Mohsin Showkat

Project Guide

BBA 3rd SEM

Roll no. 76

CT Institute of Management and IT

JALANDHAR
1

(20010-2011)
PREFACE

The successful completion of this project was a unique experience for me because by visiting
many place and interacting various person I achieved a better knowledge about sales. The
experience which I gained by doing this project was essential at this turning point of my
carrier this project is being submitted which content detailed analysis of the research under
taken by me.
The research provides an opportunity to the student to devote his/her skills knowledge and
competencies required during the technical session.
The research is on the topic Study of demat account of Reliance Money

ACKNOWLEDGEMENT
For successful Completion of any task we need guidance and motivation at every
step. I am highly privileged to express my sincere gratitude to Miss Sakshi Vats (Relationship
Manager of Reliance Money) and Miss Prabhjot Kaur (Faculty member) under Whose
Ingenious supervision I had done my project. I express my sincere thanks for their valuable
guidance. They made this experience of mine informative and rewarding. They provide me
all the facilities and environment for successful completion of my training.
I will be failing in my duties if I do not acknowledge the help, support of my friends
whose love and affection supported me throughout life and in this project also.

Mohsin Showkat

CERTIFICATE

This is to certify that Mohsin Showkat BBA IIIrd Semester CT Institute of

Management and IT, Punjab Technical University has done project on Reliance Money and
has successfully completed her project on Study of Demat account of Reliance Money
This report is completed under my guidance. It is only for academic purpose and is a
bonafide work done by researcher.

Project Guide
Miss Prabhjot Kaur
Faculty
CTIMIT

DECLARATION

I Rajni Arya have done here by declare that the project work entitle on the Study
of Demat Account of Reliance money at Panchkula is the original work done by me. This
project is done under the guidance of Miss Prabhjot Kaur (Faculty member) and Miss Sakshi
Vats (Relationship Manager of Reliance Money).
This project report presented as a partial fulfillment requirement for the degree of
Master of Business administration.

Rajni Arya
MBA 3rd Sem.
CTIMIT

TABLE OF CONTENTS

Introduction

Company Profile

Product of the Reliance Money

Need for the study

Competitors.

Objectives .

Research Methodology

Data Analysis and Interpretation

Findings and Suggestions

10 Limitations

11 Bibliography
12 Annexure

INTRODUCTION

Reliance Money Transacting and investing simplified. Get ready to

change the way you transact and invest in financial products and services
.Whether you wish to transact in equity, equity & commodity derivatives,
IPOs offshore investments or prefer to invest in mutual funds, life &
general insurance products or avail money transfer and money changing
services, you can do it all through reliance money .Simply open a reliance
money account and enjoy the convenience of handling all your key
financial transactions through this one window
.Reliance Money has over 22 lakhs customers and more then
10'000 branches in around 5000 cities in India. Company is among the
largest broking and distribution house of financial products and having
share of more then 3% of total stock market volume at BSE & NSE.
RelianceMoney.com is the web based investment portal (with Online Stock
Trading) from Reliance Money. This website enables its customer to invest
& manage most of the services provided by Reliance Money including
Equity (Stock) Trading, Commodity Trading, Derivatives, Mutual Fund
Investment, IPO Investment, Life Insurances, General insurances, Money
Transfer, Forex exchange, Gold Coins and Credit Cards Services. Company
recently entered in to Wealth Management with tools like investment in
equity-linked portfolio management services, structured products,
insurance and mutual funds.
The Reliance Money stock trading websites uses special security features
'Security Token', which makes your online trading experience more
secure without complexity.

PROFILE OF RELIANCE MONEY

The Reliance Anil Dhirubhai Ambani Group is among Indias top three private sector
business houses on all major financial parameters, with a market capitalisation of Rs.325,000
crores (US$ 81 billion), net assets in excess of Rs.115,000 crores (US$ 29 billion), and net
worth to the tune of Rs.55,000 crores (US$ 14 billion)
Reliance Money is a comprehensive electronic transaction platform offering a wide range of
asset classes. Its Endeavour is to change the way India transacts in financial markets and
avails financial services. Reliance Money is a single window, enabling you to access,
amongst others in Equities, Equity & Commodities Derivatives, Mutual Funds, IPOs, Life &

General Insurance products, Offshore Investments, Money Transfer, Money changing and
Credit Cards.
Reliance Money is a group company of Reliance Capital; one of India's leading and fastest
growing private sector financial services companies, ranking among the top 3 private sector
financial services and banking companies, in terms of net worth. Reliance Capital Ltd. has
interests in asset management, life and general insurance, private equity and proprietary
investments, stock broking and other financial services. Reliance Capital is one of Indias
8

leading and fastest growing private sector financial services companies, and ranks among the
top 3 private sector financial services and banking companies, in terms of net worth. The
company has interests in asset management and mutual funds, life and general insurance,
private equity and proprietary investments, stock broking and other activities in financial
services

RELIANCE ADA GROUP

Reliance Money

Reliance Money is a group company of Reliance Capital, one of India's leading and
fastest growing private sector financial services companies, ranking among the top 3 private
sector financial services and banking companies, in terms of net worth. Reliance Capital is a
part of the Reliance Anil Dhirubhai Ambani Group .Reliance Money is a comprehensive
electronic transaction platform offering a wide range of asset classes. Its endeavor is to
change the way India transacts in financial markets and avails financial services.
Reliance Money is a single window, enabling you to access, amongst others in Equities,
Equity & Commodities Derivatives, Mutual Funds, IPOs, Life & General Insurance products,
Offshore Investments, Money Transfer, Money Changing and Credit Cards
The Reliance Anil Dhirubhai Ambani Group is one of India's top 3 business houses,
and has a market capitalization of over Rs.2,90,000 crore (US$ 75 billion),net worth in
excess of Rs.40,000 crore (US$ 10 billion), cash flows of Rs. 9,000 crore (US$ 2.2 billion),
net profit of Rs. 5,000 crore (US$ 1.3 billion) and zero net debt.

10

Chairman's Profile:
Regarded as one of the foremost corporate leaders of contemporary India, Shri Anil
Dhirubhai Ambani is the chairman of all listed companies of the Reliance ADA Group,
namely, Reliance Communications, Reliance Capital, Reliance Energy, Reliance Natural
Resources and Reliance Power .He is also Chairman of the Board of Governors of Dhirubhai
11

Ambani Institute of Information and Communication Technology, Gandhi Nagar, Gujarat

.Till recently, he also held the post of Vice Chairman and Managing Director in Reliance
Industries Limited (RIL), India's largest private sector enterprise. Anil Dhirubhai Ambani
joined Reliance in 1983 as Co-Chief Executive Officer, and was centrally involved in every
aspect of the company's management
If we look for examples to prove this quote then we can find many but there is none
like that of Reliance Money. The company which is today known as the largest financial
service provider of India.
Reliance Capital has interests in asset management and mutual funds, life and
general insurance, private equity and proprietary investments, stock broking, depository
services, distribution of financial products, consumer finance and other activities in financial
services. Reliance Mutual Fund is India's no.1 Mutual Fund. Reliance Life Insurance is
India's fastest growing life insurance company and among the top 4 private sector insurers.
Reliance General Insurance is India's fastest growing general insurance company and the top
3 private sector insurers. Reliance Money is the largest brokerage and distributor of financial
products in India with more than 2.5 million customers and the largest distribution network.
Reliance Consumer finance has a loan book of over Rs. 8,000 crores at the end of June 2008.
Reliance Capital has a net worth of Rs.6,862 crores (US$ 1.6 billion) and total assets of Rs.
19,940 crores (US$ 4.6 billion) as of June 30, 2008 and over 26,000 employees. Money has
increased its market share among private financial companies to nearly Convenient &
effective Anytime & anywhere financial transaction capability. Launched in April 2007. It
provides the Flat fees system. It has 2.2 million customers in 1 year of official launch. It has
over 5,000 outlets across 700 towns/cities. Average daily turnover in excess of Rs 2,000
crores. Considering the entire life market, including the Rs. 12,890 crores booked by life
insurance Corporation, Reliance life insurance market share works out to around 6.25% .The
life insurance market continuous to be dominated its 73% share in end-July . These
comparisons are only for first year or new business premium.

RELIANC MONEY PRODUCT OFFERING

1

Trading Portal (with almost negligible brokerage )

Equity Broking

12

Commodity Broking

Derivatives ( Futures & Options )

Offshore Investments (Contract For Differences)

D-Mat Account.

2 Financial Products

Mutual Funds

Life Insurance
o ULIP plan
o Term Plan
o Money Back Plan

General Insurance
o Vehicle/Mo Health Insurance
o Health Insurance
o House insurance

IPOs

NFOs

3 Value-Added Services

Retirement Planning

Financial Planning

Tax Saving

Children Future Planning

4. Credit Cards
5. Gold coins retailing

13

.Success is a journey, not a destination

RELIANCE DEMAT ACCOUNTS

Overview of Demat Account

In India, a Demat account the abbreviation for dematerialized account, is a type of
banking account which dematerializes paper-based physical stock shares. The dematerialized
account is used to avoid holding physical shares: the shares are bought and sold through a
stock broker. This account is popular in India. The
Securities and Exchange Board of India (SEBI) mandates a demat account for share
trading above 500 shares. As of April 2006, it became mandatory that any person holding a
demat account should possess a Permanent Account Number (PAN), and the deadline for
submission of PAN details to the depository lapsed on January 2007.

Procedure
14

1. Fill demat request form (DRF) (obtained from a depository participant or DP with whom
your depository account is opened).
2. Deface the share certificate(s) you want to dematerialize by writing across Surrendered for
dematerialization.
3. Submit the DRF & share certificate(s) to DP. DP would forward them to the issuer / their
R&T Agent.
4. After dematerialization, your depository account with your DP, would be credited with the
dematerialized securities.

Reliance Money Demat Account Services

Reliance Money Transacting and investing simplified. Get ready to change the way
you transact and invest in financial products and services .Whether you wish to transact in
equity, equity & commodity derivatives, IPOs offshore investments or prefer to invest in
mutual funds, life & general insurance products or avail money transfer and money changing
services, you can do it all through reliance money. Simply open a reliance money account
and enjoy the convenience of handling all your key financial transactions through this one
window. Benefits of having a reliance money account

Its cost effective

You pay comparatively lower transaction fees. As an introductory offer, we invite you
to pay a flat fee of just Rs. 500/- and 750/- and transact through reliance money. This fee is
valid for two months or a specified transaction value

The table below for details

15

 Its offers single

Through reliance moneys associates, you can transact in equity, equity and commodities
derivatives, offshore investments mutual funds, and IPOs life insurance, general
Insurance, money transfer, money changing and credit cards, amongst others.

Its convenient
You can access reliance moneys services through

The internet

The phone (call & transact)

Our all India network of associates On an assisted trade (through the call centre or
our network of associates) a charge of Rs 12 per executed trade applicable.

Its Safe Your account is safeguarded with a unique security number that changes
every 32 seconds. This number works as a dynamics password to keep your account
extra safe.

16

You get your own demat account with reliance capital at an annual fee of just
Rs. 50/-.

Its provides you a demat account

Provides you a 3-in-1 facility. You can access your banking, trading and demat
account through a single window and transfer funds

across accounts

seamlessly.

It provides you value- added services. At www.reliancemoney.com, you get

Reliable research, including views of external experts with an enviable track

record

Live news updates from Reuters and Dow Jones

CEOs / expert views on the economy and financial markets

Tools that help you plan your investments, tax, retirement, etc. in the personal
finance section

Risk Analyser for analysis of your risk profile

Asset allocators to build an appropriate investment portfolio

Innovative use of technology for facilitating

Convenient trading/investments
Kiosks (similar to ATMs)

17

Reliance Money Provide the kiosks (similar to ATMs) Facilities, to their customer
through which the customers can trade on available kiosks at the particular Branch of
Reliance Money. The company is going to open these kiosks in the market as the ATMs of
the banks. Reliance Money provides 3 different trading platforms for equity trading:
Fast Trade
Easy trade

The Benefits
A safe and convenient way to hold securities;
Immediate transfer of securities;

No stamp duty on transfer of securities;

Elimination of risks associated with physical certificates such as bad delivery, fake

securities, delays, thefts etc.;

Reduction in paperwork involved in transfer of securities;
18

 Reduction in transaction cost;

No odd lot problem, even one share can be sold;
Nomination facility;
Change in address recorded with DP gets registered with all companies in which investor
holds securities electronically eliminating the need to correspond with each of them
separately;
Transmission of securities is done by DP eliminating correspondence with companies;
Automatic

credit

into

demat

account

of

shares,

arising

out

of

bonus/split/consolidation/merger etc.
Holding investments in equity and debt instruments in a single account.

Required Documents
The extent of documentation required to open a demat account may vary according to
your relationship with the institution. If you plan to open a demat account with a bank, a
savings, current and, or other account for which the holder have been issued a check book,
such holder has an edge over the non-account holder. In fact, banks usually offer additional
incentives to customers who open a demat account with them. Along with the application
form, your photographs (with co-applicants) and proof of identity/residence/date of birth
have to be submitted. The DPs also ask for a DP-client agreement to be executed on nonjudicial stamp paper. Here is a broad list:
A canceled check, preferably MICR
Proof of Identification
Proof of Address
Proof of Pan Card (mandatory)
Recent photographs, one or more For proof of identification and, or address self-attested
facsimile copies of PAN card, Voters ID, Passport, Ration card, Drivers license, Photo
credit card, Employee ID card, Bank attestation, latest IT returns and, or latest
Electricity/Landline phone bill are sufficient. While they only ask for photocopies of the
documents, they will need the originals for verification.

Points to Remember
1. Only securities admitted by NSDL can be dematerialized. The list is available with your
19

DP.
2. Only securities registered in the name of the account holder can be dematerialized.
3. Dematerialization is normally completed within 15 days after the share certificates have
Reached the issuer/ their R&T Agent. Thus it may take you a month from the date you
hand
Over shares, to receive demat credit.
4. Dematerialization would be done only when the issuer / their R&T Agent is satisfied of
Genuineness of securities & ownership status
5. All the joint holders should sign the DRF.
6. The pattern of holding in the DRF should match the pattern of holding on the share
Certificate & the pattern in which account is opened.
7. Demat requests with name(s) not matching exactly with the name(s) appearing on the
Certificates merely on account of initials not being spelt out fully or put after or prior to the
Surname, would be processed, and provided the signature of the client on the DRF tallies
With the specimen signature(s) available with the issuer/ their R & T agent.
8. If the signature in the DRF does not match with the signature available with the issuer/
Their R & T agent, the issuer/ their R & T agent may at the time of demat confirmation,
ask
For additional documentation (like bank attestation/ notarization, etc.) to prove that the
Certificate belongs to the person who forwarded the DRF.
9 In case there is any problem in processing the DRF, contact your DP and if he cannot
Resolve the problem you may contact NSDL.
Benefits
Demat account has become a necessity for all categories of investors for the
following reasons/ benefits:

SEBI has made it compulsory for trades in almost all

scrips to be settled in Demat mode. Although, trades
up to 500 shares can be settled in physical form,
physical settlement is virtually not taking place for the
apprehension of bad delivery on account of mismatch
20

of signatures, forgery of signatures, fake certifi cates,

etc.

It is a safe and convenient way to hold securities

compared to holding securities in physical form.

No stamp duty is levied on transfer of securities held

in Demat form.

Instantaneous transfer of securities enhances liquidity.

It eliminates delays, thefts, interceptions and

subsequent misuse of certifi cates.

Change of name, address, registration of power of

attorney, deletion of deceased's name, etc. - can be
eff ected across companies by one single instruction to
the DP.

Each share is a market lot for the purpose of

transactions - so no odd lot problem.

Any number of securities can be transferred/delivered with

one delivery order. Therefore, paperwork and signing of
multiple transfer forms is done away with. It facilitates taking
advances against securities on low margin/low interest.

21

NEED OF THE STUDY

The need of the study arises because of the reason that a trainee must
understand the company, its achievements and tasks, products and services
and also to collect information about its competitors, its products and
services offered. So that, after understanding and collecting information
about the organization and its competitors, a trainee will be able to work well
for the organization.
From the study I have learned very much, about the
company as well as the strategy of the customers, which helps me a lot at my
working days.

22

COMPETITORS

HDFC BANK is one of the leading Depository Participant (DP) in the country with
over 8 Lac demat accounts.
HDFC Bank Demat services offers you a secure and convenient way to keep track of
your securities and investments, over a period of time, without the hassle of handling
physical documents that get mutilated or lost in transit.
HDFC BANK is Depository participant both with National Securities Depositories Limited
(NSDL) and Central Depository Services Limited (CDSL).

Features & Benefits

As opposed to the earlier form of dealing in physical certificates with delays in transaction,
holding and trading in Demat form has the following benefits :
Settlement of Securities traded on the exchanges as well as off market transactions.
Shorter settlements thereby enhancing liquidity.
Pledging of Securities.
Electronic credit in public issue.
Auto Credit of Rights / Bonus / Public Issues / Dividend credit through ECS.
Auto Credit of Public Issue refunds to the bank account.
No stamp duty on transfer of securities held in demat form.
No concept of Market Lots.
Change of address, Signature, Dividend Mandate, registration of power of attorney,
transmission etc. can be effected across companies held in demat form by a single instruction
to the Depository Participant (DP).
23

Secured & easy transaction processing

HDFC Bank Ltd provides convenient facility called 'SPEED-e' (Internet based
transaction) whereby account holder can submit delivery instructions electronically through
SPEED-e website (https://speed-e.nsdl.com). SPEED-e offers secured means of transaction
processing eliminating preparation of instruction slips and submission of the same across the
counter to the depository participant. The 'IDEAS' facility helps in viewing the current
transactions and balances (holdings) of Demat account on Internet on real time basis.

Disclaimer:
Whatever have been stated above are in the good interest of the Investor / Demat
Applicants / holders to provide a brief picture about the depository system. You are requested
go through the guidelines of the depositories before taking any further action. For detailed
guidelines, you are requested to approach your nearest HDFC Bank branch. HDFC Bank will
not be responsible for any misunderstanding / act based on the above. Also HDFC Bank
might ask for additional information / documentation than what has been stated above to
process your application / instruction.

ICICI DIRECT

24

ICICI Direct (or ICICIDirect.com) is stock trading company of ICICI

Bank. Along with stock trading and trading in derivatives in BSE and NSE,
it also provides facility to invest in IPOs, Mutual Funds and Bonds. Trading
is available in BSE and NSE ICICI Direct offers 3 different online trading
platforms to its customers

Type of Account25
1

Share Trading Account

Share Trading Account by ICICIDirect is primarily for buying and

selling of

stocks in BSE and NSE.This account allows Cash

Trading, Margin Trading,

MarginPLUS Trading, Spot Trading,

Buy Today Sell Tomorrow and Call and Trade

on phone.

ICICIDirect.com website is the primary trading platform for this

trading account. They also provide installable application terminal
based application for high volume Trader.Wise Investment Account
2

Online Mutual funds investment allows investor to invest on-line in around 19

Mutual Fund companies. ICICI Direct offers various options while investing in
Mutual Funds like Purchase Mutual Fund, Redemption and switch between
different schemes, Systematic Investment plans, Systematic withdrawal plan and
transferring existing Mutual Funds in to electronic mode. This account also
provides facility to invest in Government of India Bonds and ICICI Bank Tax
Saving Bonds. Active Trader account gives more personalized investment options
to the investors. It allows investor to use online and offline stock trading. It also

25

provides with independent market expertise and support through a dedicated

Relationship Manager from ICICI.
Active Trader also provides commodity trading.

Brokerage and fees

Account opening fees : Rs 750/- (One time non-refundable)

Brokerage : ICICI Direct.com brokerage varies on volume of trade and

inclusive of demat transaction charges, service taxes and courier charges
for contract notes. It ranges from 0.1% to 0.15% for margin trades, 0.2%
to 0.425% for squared off trades and 0.4% to 0.85% on delivery based
trades.
Disadvantages of ICICI Direct
1

Getting access to ICICIDirect.com website during market session can be frustrating.

26

OBJECTIVES

To check the awareness among the people about Reliance Money and
various services provided by it like: DEMAT account, and E-Banking
etc.

To check the awareness among the people about the online share
trading.

To collect the real time information about preference level of

customers using DEMAT account and their inclination towards various
other brokerage firms.

27

RESEARCH METHODOLOGY
Research Methodology refers to search of knowledge .one can also define research
methodology as a scientific and systematic search for required information on a specific
topic. The word research methodology comes from the word advance learner s dictionary
meaning of research as a careful investigation or inquiry especially through research for
new facts in my branch of knowledge for example some author have define research
methodology as systematized effort to gain new knowledge.

TYPES OF RESEARCH

ANALYTICAL RESEARCH:It has to used facts or information already available and analyzes these to make a
critical evaluation of material.

SAMPLE SIZE: Considering the constraints it was decided to conduct the study based on
sample size of 100 people in specific age groups.

28

UNIVERSE OF STUDY: The Universe of the study for the Study of demat account of
Reliance Money is in the Panchkula city .Due to the time and cost constraints, it is
impossible to collect the preference of all people in the city. Hence, purposive
selections of respondents for survey have done.

METHODS OF DATA COLLECTION

In the project work Primary data secondary data (both) sources of data has been used .
1

Primary sources of data: In the primary sources of data used Observation Method &
Questionnaire method.

Secondary sources of data : In the secondary sources of data is used. (Internet ,

magazine ,books, journals.

TOOLS OF ANALYSIS
In the project work quantitative technique & percentage method are has been used. For the
easy analysis of work percentage method has been work out.
For easy understanding data, diagrammatic representation has been
made in the form of charts.

29

PERCENTAGE ANALYSIS
Percentage refers to a special kind of Ratio. It is used in making comparison between two or
more series of data. They are used to describe relationships.
Percentage of investors = No. of investors*100

RESEARCH DESIGN
For the proper analysis of data simple quantitative technique such as percentage were used .
It help in marketing more accurate generalization From the data available .The data which
was collected from a sample of population was assumed to be representing entire population
was interested .Demographic factor like age, income were used for the classification purpose.

30

DATA ANALYSIS AND INTERPRETATION

PART-A
1. AGE GROUP

AGE

NO OF
RESPONDENTS

% OF
RESPONDENTS

18-25 year

77

77%

25-35year

14

14%

>35 year

9%

TOTAL

100

31

GRAPHICAL REPRESENTATION

AGE GROUP
90
80

77

70
60
50
No. of respondes

40
30
20

14

10
0

18-25 year

25-35year

9
>35 year

Age

INTERPRETATION : This AGE GROUP graph show 77% maximum

respondent are belong to 18-25 year than minimum 9%are above 35 year.

32

2. GENDER

GENDER

NO.OF RESPONDES

MALE

% OF RESPONDES

53
53%

FEMALE

47

TOTAL

100

33

47%

GRAPHICAL REPRESENTATION

GENDER/SEX

FEMALE; 47%

MALE; 53%

INTERPITATION: This gender / sex graph shows 53% respondents

are male and 47% are female.

3. MARITAL STATUS
34

MARITAL STATUS

NO OF
RESPONDENTS

% OF
RESPONDENTS

SINGLE

82

82%

MARRIED

18

18%

TOTAL

100

GRAPHICAL REPRESENTATION
MARITAL STATUS
90

82

80
70
60
50
No. of respondes

40
30

18

20
10
0

SINGLE

MARRIED
Marital Status

INTERPRETATION: This marital status graph shows 82% respondent are

single and 18% are married respondent.

4. OCCUPATION
35

OCCUPATION

NO OF RESPONDENTS

% OF RESPONDENTS

BUSINESS

19

19%

PROFESSIONAL

42

42%

SERVICE

16

HOUSE WIVES

2%

RETIRD

8%

ANY OTHER

13

13%

TOTAL

100

36

16%

GRAPHICAL REPRESENTATION

OCCUPATION

No. of respondes

45
40
35
30
25
20
15
10
5
0

OCCUPATION

OCCUPATIO

INTERPRETATION: This Occupation graph shows 19% respondents are

having their own business , 42% Professionals , 2% respondents are house
wives , 8% are retired, and 13% are anyother.

37

5. ANNUAL INCOME (in Rs)

ANNUAL INCOME

NO OF RESPONDENTS

% OF RESPONDENTS

BELOW 2 LACK

39

39%

2 - 5 LACK

32

32%

>5 LACK

14

14%

NILL

15

15%

TOTAL

100

38

GRAPHICAL REPRESENTATION
ANNUAL INCOME

BELOW 2 LACK

15%

39%

14%

2-5 LACK
>5 LACK

32%

NILL

INTERPRETATION: This annual income graph shows 39% respondents fall

under the category having income bellow 2 lack, 32% fall under the category 25 lack, 14% respondents fall under the category >5 lack , and 15% with nill
income.

39

PART - B
Q1. Do you ever heard about RELIANCE MONEY ?
Awareness of RELIANCE No. of respondent
MONEY.
Yes
80
No
20

Percentage of respondent
80%
20%

GRAPHICAL REPRESENTATION
Result of Awareness of RELIANCE MONEY .

48%

52%

yes
no

Interpretation: This pie chart shows 80% respondents heard about the reliance
money , and 20% respondents do not heard about the reliance money.

40

Q2. Do you have investment in Demat account in any company?

Particulars
Yes
No

No. of respondent
82
18

Percentage of respondent
82%
18%

GRAPHICAL REPRESENTATION

Result of investment in demat account .

yes
no

Interpretation:-

41

Q3.What facilities you are looking for opening Demat account in

any financial institution?
Particulars
Less Brokerage
Better online trading

No. of respondents
30
10

Percentage of respondent

facilities
Less maintenance

10

10%

charges
Time to time return
Less opening charges

20
30

20%
30%

30%
10%

GRAPHICAL REPRESENTATION
35
30

30

30

25

20

20
15
10

10

10

5
0

Interpretation:Q 4. What facilities do you know that Reliance Money offer?

42

Particulars
Insurance
Demat account
Online trading

No. of respondent
50
30
20

Percentage of respondent
50%
30%
20%

GRAPHICAL REPRESENTATION
Chart Title
50
50
40

30

30

20

20
10
0
Reliance

Interpretation:-

ICICI

HDFC

50% have respondent of Reliance Money, 30% have respondent of

HDFC, 20% have respondent of ICICI.

Q5. With which company do you have your Demat account?

43

Company Name
Reliance money
HDFC
ICICI

No. of respondent
48
15
19

Percentage of respondent
48%
15%
19%

GRAPHICAL REPRESENTATION

ICICI; 19

Reliance Money
HDFC
Reliance Money; 48
HDFC; 15

Interpretation:-

44

ICICI

Q6. Are you aware of online Share trading facilities?

Aware of online share trading
Yes
No
Total

No. of respondent
70
30
100

Percentage of respondent
70%
30%

GRAPHICAL REPRESENTATION

No; 30
Yes
No
Yes; 70

Interpretation: With the increase in cyber education, the awareness towards online share
trading has increased by leaps and bounds. This awareness is expected to increase further
with the increase in Internet education. In this pie chart 70 % respondents are aware of
online share trading but 30% dont aware of online share trading.

Q7. How many times you do trading?

45

Particulars

No. of respondent

Daily
Monthly
Weekly
Yearly

7
35
20
8

Percentage

of

Respondents
7%
35%
20%
8%

GRAPHICAL REPRESENTATION
Percentage of respondents

Yearly; 20%

Daily; 8%
Daily
Monthly

Weekly; 24%

Monthly; 48%

Weekly
Yearly

Interpretation: This pie chart shows 7% respondents do trading daily , 35%

respondents says they do trading monthly , 20% respondents says they do
trading weekly and 8%% respondents says they do trading yearly.

Q8. Which company provides you a better online trading facility?

Company Name
Reliance money
HDFC

No. of respondent
40
10
46

Percentage of respondent
40%
10%

ICICI

20

20%

GRAPHICAL REPRESENTATION

Chart Title
40
40
30

20

20

10

10
0
Reliance

HDFC

ICICI

Interpretation: Above graph shows that 40% respondents says that reliance
money provides better online trading facility, and 10 %respondents says HDFC
bank provides better online trading facilities and 20 % says ICICI provides
better online facilities.

Q9. According to your perspective which investment gives you maximum

return?
Particulars
Share Market
Mutual funds

No. of respondents
35
20
47

Percentage of respondent

35%
20%

Purchasing insurance

15

15%

Policy

GRAPHICAL REPRESENTATION

21%
50%

Share Market
Mutual funds

29%

Purchasing insurance Policy

Interpretation:- This pie chart shows that out of 70 respondents 35%

respondents are of view that share market gives maximum return , 20%
respondents says Mutual funds gives maximum return and 15% are of view that
insurance policy gives maximum return.

Q10. Which company provides less BROKERAGE rate?

Company Name
RELIANCE MONEY.
HDFC

No. of respondent
40
20
48

Percentage of respondent
40%
20%

ICICI

10

10%

GRAPHICAL REPRESENTATION

45
40

40

35
30
25
20

20
15

10

10
5
0
Reliance Money

ICICI Direct

HDFC

Interpretation:- In this graph out of 70 respondents 40% respondents says

reliance money provides less brokerage rate , 10% respondents says HDFC
provides less brokerage rate and 20% respondents says ICICI provides less
brokerage rate.

Q11.According to you what makes Reliance money better than

other financial institutions?
Particulars
Less Brokerage

No. of respondents
49

Percentage of respondent

Better online trading

facilities
Less maintenance
charges
Time to time return

GRAPHICAL REPRESENTATION
Interpretation:-

FINDINGS

Most of the respondents are aware of reliance money and feels that reliance money is
easily available everywhere.

50

According to most of the respondents Reliance Money offers large number of services
through demat account.
Most of the respondents are aware of online trading and are also in the favour of online
share trading.
Reliance Money provides better online trading facilities in comparison to HDFC and
ICICI.
According to the analysis Reliance Money provides less brokerage rate in comparison to
HDFC and ICICI.

SUGGESTIONS
The Brand image of Reliance Money is good in market but according to customer
satisfaction the company has to provide the better service.

51

Online trading is beneficial but it is very expensive so Reliance Money should provide
online trading services at low cost.
Reliance Money should provide demat services at low cost so that customers should be
more benefited.

Limitations
Sample chosen may not be the true representative of population.
In certain cases the respondents were lazy and filled the questionnaire without any
seriousness.
The time constraint was one of the major problems.
The study is limited to the different schemes available under the demat account selected.
The lack of information sources for the analysis part.

CONCLUSION

Reliance Demat Account is better than other Demat account. Reliance Money has good
return of investment. A good brand is always welcomed over here people are aware of quality
so they go for ready to spend bucks of money. At last all can be concluded by that Reliance
52

Money is still growing industry in India Reliance Demat account have less brokerage rate .It
provide a security with the use of special type of key .

BIBLIOGRAPHY
Websites:
www.reliancemoney.com
www.xomba.com/www_reliancemoney_com.
www.hdfcdemat.com
53

https://trade.hdfc.com/
www.chittoragh.com/.../online_stock_brokers_detail.asp?a=6
www.icicidirect.com
www.icicidirect.com/home.asp
https://secure .icicidirect.com/trading/lbs/logon.asp.

Reference books:
1. FINANCIAL INSTITUTIONS AND MARKETS -

BHOLE L.M.

2.INVESTMENT MANAGEMENT - BHALL V.K.

3. Research methodology: KOTHARI C.R.

ANNEXURE

Q1.Do you ever heard about RELIANCE MONEY?

Yes
54

 No
Q2.What facilities do you know that reliance money
offers?
Insurance
Demat account
Online trading
Q3.Do you have investment in Demat account?
Yes
No

Q4. With which company do you have your Demat

account?
Reliance Money
HDFC
ICICI direct
55

Q5. Are you aware of online share trading facilities?

Yes
No
Q6.Which company provide you better online trading
facilities?
Reliance Money
HDFC
ICICI direct

Q7.According to your perception which investment gives

you maximum return?
Share market
Mutual funds
Purchasing insurance policy

56

Q8. Which company provide a less BROKERAGE rate ?

Reliance Money
HDFC
ICICI
Q9.What facilities are you looking for opening demat
account in any financial institution?
Less Brokerage
Better online trading facilities
Less maintenance charge
Time to time return
Less opening charges

Q10.According to you what make Reliance money better

than other financial institutions?
Less Brokerage
Better online trading facilities
57

 Less maintenance charge

Time to time return
Q11.How many time you do trading?

Daily
Monthly
Weekly
Yearly

58