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Clocky: Clocky Gives Waking Up A New Dimension
Clocky: Clocky Gives Waking Up A New Dimension
Jules Boletis
Gera Lenssen
Lotte Huisingh
Joost Verbakel
Ann-Kathrin
Beiderwellen
from competitors
Marketing communication
How
Additional segments
There are several ways of market
segmentation
Psychological
Need
marketing
Fun marketing
Demographic
Demographic
Age marketing
Case:
Gender marketing
There
Male: 3.970
Female: 3.181
Target segmentation
consumer expectations
Competition is product leadership (SleepSmart)
Clocky 2.0 could be more focused on need marketing
Positioning
risk
Option of selling in store and online shop
Main retailer will be Walmart because of the highest
distribution network within the United States.
When contractually possible, other retailers with a markup smaller than 140% will be used as a additional outlet.
Nanda does not have the capabilities to introduce the
product on her own on this scale.
Positioning
Product
Clocky
Price
The
Place
Selling
Promotion
Free
Partner
Producer
Retailers
Questions?