Dessertation on comparative

study & marketing strategy of

Big bazar & Reliance retail

Presented by:
Amit
Singh
20130104

Industry Retailing
(Hypermarket)Founded
2001Headquarters Mumbai,
Maharashtra, IndiaProducts
Department storePromoter Mr.
Kishore BiyaniRevenue Rs 6000
crores (in 2011) (Big Bazaar & Food
Bazaar combined)Employees 36000
peopleStores 214 (+) Stores Across
90 Cities in India.

Vision To Deliver
Everything,
Everywhere, Every
time, to Every Indian
Customer in the most
profitable manner.

Man Behind Big Bazar Success. He Born August 9,

1961 in a middle class Family. He started his career
selling stonewash fabric to small shops in Mumbai.
Now He known as the Rajah of Retail in India.

Products of Big Bazar HOME & PERSONAL

CAREFURNITURE APPARELS FASHION & BAZAAR
Product JEWELLERY CHILD CHILL ELECTRONI FOODS
CARE & STATION CS TOYS BAZAAR FARM PRODUCT

Strengths-: Big Bazaar is known as

the "Indian Wal-Mart". Everyday low
prices, which attract customers.
Huge investment capacity. It offers
a Family Shopping Experience,
Where Entire family can visit
together under one Roof. Benefit of
Early Entry into Indian Retail. Online
booking and delivery of goods.

Weakness-: General perception:

Low price = Low Quality.
Overcrowded during offers. Long
lines at billing counters. Limited
only to value offering low price
products. Branded products are still
missing from Big Bazaar. Very thin
Margin.

Opportunities-: Huge Potential Rural

Market or Town to be
Tapped.Threats-: Competition.
Unorganized Retail. Most People still
prefers to visit local convenient
stores for daily purchases. Changing
Government policies. International
players looking to for India. Margin
of business reducing all the time.

Customer Segmentation-: It Targets

Higher and Upper Middle Class
Customers. The large & Growing
Young Working Population is a
Preferred Customer Segment.
Targets Working Women & Home
makers who are the primary decision
makers.

Strategy-: They divided Indian

customers into 3 categories.. 1)
India One. 2) India Two. 3) India
Three. The potential customers of
big bazaar are India One & India Two

Supply Chain Management of Big Bazar

Supplier Manufacturer Distributor
Retailer Customer